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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Bunayya : Jurnal Pendidikan Anak Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management eCo-Buss Community Engagement and Emergence Journal (CEEJ) Target : Jurnal Manajemen Bisnis Journal of Management and Bussines (JOMB) Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Ekonomi dan Manajemen Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Sukati, Inda
Universitas Putera Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : eco-buss

 1 
Analisis Pengaruh Promosi, Life Style, dan Kualitas Produk Terhadap Impulse Buying Shopee di Kota Batam Dika Oktavia Sihombing; Inda Sukati
eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i2.610

Abstract

Dengan hadirnya e-commerce kemampuan untuk menjual dan membeli kebutuhan sehari-hari konsumen secara langsung telah disediakan dan dipermudah oleh Internet. Promosi sangat penting bagi bisnis dalam mengkomunikasikan barang kepada pelanggan, perusahaan akan menggunakan promosi untuk menunjukkan kualitas produk dan mendorong pelanggan untuk membeli. Pembelian impulsif sering terjadi hanya karena untuk memenuhi keinginan seseorang dalam bergaya hidup. Tujuan penelitian ini adalah untuk menganalisis apakah terdapat pengaruh antara variabel promosi, life style, dan kualitas produk terhadap impulse buying shopee di Kota Batam. Jenis penelitian yang diterapkan penulis ialah penelitian kuantitatif dengan menggunakan sifat replikasi. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan bantuan google form. Jumlah populasi yaitu 400 responden yang pernah melakukan pembelian di aplikasi shopee. Pendekatan yang digunakan dalam penelitian ini ialah Nonprobability Sampling dengan Purposive Sampling. Pengujian data menggunakan alat olah data SPSS 25. Temuan pada penelitian ini secara parsial promosi tidak memiliki pengaruh yang positif dan signifikan terhadap Impulse Buying dimana nilai t hitung -0,522 < t tabel 1,966 dan nilai sig 0,602 > 0,05, dan life style memiliki pengaruh yang positif dan signifikan terhadap Impulse Buying dimana nilai t hitung 12,887 > t tabel 1,966 dan nilai signifikansi 0,000 < 0,05 serta kualitas produk memiliki pengaruh yang positif dan signifikan terhadap Impulse Buying dimana nilai t hitung 5,992 > t tabel 1,966 dan nilai signifikansi 0,000 < 0,05. Dan secara simultan promosi, life style, dan kualitas produk berpengaruh positif dan signifikan terhadap impulse buying shopee di Kota Batam dimana nilai f hitung 199,129 > nilai f tabel 2,63 dan nilai sig sebesar 0,000 < 0,05.
Pengaruh Citra Merek, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Pada PT Trimitra Warna Jaya Raphael Romeo Lenardo; Inda Sukati
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.664

Abstract

The purpose of this research is to examine the effect of brand image, product quality and promotion on product purchasing decisions at PT Trimitra Warna Jaya. The basic method used in this research is quantitative research method survey research is an option in this study as well as the use of questionnaires in the process of collecting survey data obtained from information from respondents. The population used in the researchers' research was consumers who had purchased Asian paints at PT Trimitra Warna Jaya in the period October 2022 to October 2023. Determining the size of the sample can be done using the Cochran formula. Methods of data analysis were used through validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), t test and f test. The results of the study show that brand image has a t-count of 1.565 <1.98498 and 0.121 > 0.05 that there is no partial positive and significant influence of brand image on consumer purchasing decisions at PT Trimitra Warna Jaya. Then on product quality, it has a t count of 3.145 > 1.98498 and 0.002 <0.05 which shows a partial positive and significant influence on product quality on consumer purchasing decisions at PT Trimitra Warna Jaya. Then the promotion has a t count of 6.029 > 1.98498 and 0.000 <0.05 which shows that promotion has a partial positive and significant effect on consumer purchasing decisions at PT Trimitra Warna Jaya. The results simultaneously found 36.740 > 2.70 and a significance of 0.000 <0.05, so brand image, product quality and promotion of consumer purchasing decisions at PT Trimitra Warna Jaya
Pengaruh Desain Produk, Word Of Mouth, dan Kualitas Informasi Terhadap Keputusan Pembelian Rumah PT Ciptatama Griya Prima Feby Permata Sari; Inda Sukati
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.668

Abstract

The purpose of this study is to determine the effect of product design, word of mouth, and information quality on the decision to purchase house at PT Ciptatama Griya Prima. The sample in this study were customers' of PT Ciptatama Griya Prima, in Batam, Sagulung sub-district and Batam City, totaling 100 respondents with one-sample kolmogorov-smirnov method.The results indicated that product design, word of mouth and information quality have a positive effect on purchase decision with the regression equation Y = 9,131 + 0,058X1 + 0,140X2 + 0,812X3 + e. The contribution of the influence of product design, word of mouth and information quality to purchase decision simultaneously is 53.7%, the calculated F value is greater than F table or (39.356 > 2.70) with a significance of 0.000 < 0.05. There is a simultaneous positive and significant effect among independent and dependent variable
Pengaruh Online Customer Review, Kepercayaan Dan Ketersediaan Produk Terhadap Keputusan Pembelian Ms Glow Di Kota Batam Desri Yeni Sinaga; Inda Sukati
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.686

Abstract

As of Today, technological developments have included buying and selling activities which result in buyers having to pay attention to several aspects before, namely by paying attention to customer reviews, because it is difficult to build trust in making purchases without face to face, with the variety and availability of products increasing the options of buyers, may or may not improve purchasing decisions especially purchases made at Ms Glow Batam. This research is a quantitative study with a population of buyers who make purchases at Ms Glow, a sample of 283 samples. This research concludes that Online Customer Reviews have an effect on Purchasing Decisions, Trust has an effect on Purchasing Decisions, no effect has been found on Product Availability on purchasing decisions, and Online Customer Reviews, Trust, Product Availability have a simultaneous and significant effect on the Purchase Decision of MS Glow in Batam City. The adjusted R square is 0.66 or 65.8%. This value shows how well the independent variable can explain the dependent variable, which is 65.8% with other factors, the remaining 34.2% is influenced by other variables.
Pengaruh Kualitas Produk, Citra Merek, dan Kesadaran Merek Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada TikTok Shop di Kota Batam Sunarti Sunarti; Inda Sukati
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3544

Abstract

This study investigates the effects of product quality, brand image, and brand awareness on consumers’ purchasing decisions for Scarlett Whitening products on TikTok Shop in Batam City. The research is motivated by the increasing number of negative consumer reviews related to the physical quality of the products, even though Scarlett Whitening continues to hold a substantial market share. A quantitative research approach with a survey design was applied, and primary data were collected through questionnaires distributed to 204 TikTok users in Batam City who had previously purchased Scarlett Whitening products. Respondents were selected using a purposive sampling technique, while data analysis was conducted using multiple linear regression. The results reveal that product quality, brand image, and brand awareness each exert a positive and significant influence on purchasing decisions. Furthermore, these three variables jointly explain 71.8% of the variance in consumer purchasing behavior. Overall, the findings indicate that maintaining superior product quality, fostering a strong brand image, and enhancing brand awareness are crucial determinants in strengthening consumer purchase decisions and improving sales performance on the TikTok Shop platform.
Co-Authors Afendi, Afendi Ali Mohsin Ba Awaain Awaain, Ali Mohsin Ba Ayu Ratna Sari Azizah Azizah Daeli, Magdalena Leony Fabila David Humala Sitorus Deska Fitrianika Desri Yeni Sinaga Dhinata, Teddy Dika Oktavia Sihombing Eric, Michael Erwanti, Fidia Fang Fang* Fang*, Fang Feby Permata Sari Fenilia Fenilia Fina, Syahrinda Halimah Vebiola Simamora Iztikha Raiqah Salsabela Jackson Jackson, Jackson Juniarta, Juniarta Kheren, Kheren KHO, Deviren Serena Lissa, Lissa Maria M Khoiri Mauli Siagian Meiliana Meiliana Meliyani Nainggolan, Sri Yuliana Br Novita Dewi, Nur Affifah Nur Affifah Novita Dewi Nur Alin, Putri Nur Oktaviani Nurcahyanti, Rika Purba, Windriyani Putri Nur Alin Ramadhan, Daffa Raphael Romeo Lenardo Ratri Perwinta Nengsi Renaldy, Renaldy Richo Affrista Riedwindi Riedwindi Riedwindi, Riedwindi Rizka Rahmadhannul Putri Rosaman Taponao Sanyal, Shouvik Serli Ratih Shouvik Sanyal Siburian, Anjelita Novita Sari SITEPU, RINALDO Stephanie Suhardi Sulistyowati, Tussi Sunarti Sunarti Toji, Emili Martines Triana Ananda Rustam Vebiola Simamora, Halimah Yvonne, Alicia