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All Journal Journal of Digital Marketing and Halal Industry Jurnal Dehasen Untuk Negeri Journal of International Conference Proceedings Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Multifinance
Darta, Effed
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Other

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Journal : Journal of International Conference Proceedings

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Critical Review: Factors Affecting Online Purchase Intention Generation Z Veybitha, Yolanda; Alfansi, Lizar; Salim, Muhartini; Darta, Effed
Journal of International Conference Proceedings Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1162

Abstract

This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous research shows that the security factor greatly determines a person's online purchase intention. The security factor here is not just a product guarantee to consumers, but also about consumer data that is not easily hacked by irresponsible parties. The convenience of the payment system also influences online purchase intentions. In addition, utilitarian and hedonic motives encourage individuals to make online purchases. The utilitarian motive is concerned with consumer needs, while the hedonic motive emphasizes pleasure.
Co-Authors Alfansi, Lizar Aprisella, Rhienta Atjama, Ferry Tema Guttena, Revanth Kumar Hayadi, Ilsya Indriani, Reni M. Zulkarnain Yuliarso, M. Zulkarnain Muhammad Eid Balbaa Muhartini Salim Parwito Parwito, Parwito Pefriyadi, Pefriyadi Romadon, Taufik Syoraya, Indah Veybitha, Yolanda Wahyu Handono, Wahyu