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All Journal Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Jurnal Pendidikan Siber Nusantara Jurnal Humaniora, Ekonomi Syariah dan Muamalah Siber Journal of Advanced Multidisciplinary Jurnal Siber Transportasi dan Logistik Siber Journal of Transportation and Logistics Siber International Journal of Digital Business Siber International Journal of Education Technology Jurnal Greenation Sosial dan Politik Greenation International Journal of Tourism and Management Jurnal Komunikasi dan Ilmu Sosial Dinasti Accounting Review Jurnal Kewirausahan dan Multi Talenta (JKMT) Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Mahaputra, M. Rizky
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Journal : Dinasti International Journal of Economics, Finance

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BRAND IMAGE AND PURCHASING DECISION: ANALYSIS OF PRICE PERCEPTION AND PROMOTION (LITERATURE REVIEW OF MARKETING MANAGEMENT) Hazrati Havidz, Hazimi Bimaruci; Mahaputra, M. Rizky
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 4 (2020): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i4.576

Abstract

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence brand image and purchasing decision, namely: price perception and promotion, a Marketing Management Literature Study. The results of this research library are that: 1) Price perception has a relationship and affects the brand image; 2) Price perception has a relationship and affects purchasing decision; 3) Promotion has a relationship and affects the brand image. 4) Promotion has a relationship and affects purchasing decisions; and 5) Brand Image has a relationship and affects purchasing decisions.
MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) Bimaruci, Hazimi; Mahaputra, M. Rizky; Rafqi Ilhamalimy, Ridho
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 6 (2021): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i6.748

Abstract

The purpose of writing a Literature Review Papers is to determine the effect of variable product quality and brand image on purchasing decision variables and consumer satisfaction. With qualitative methods and Library Research. The results show that product quality affecting customer satisfaction, product quality affecting customer satisfaction, brand image affecting customer satisfaction, customer satisfaction affecting brand image affecting customer satisfaction.
Co-Authors Ahmad Munawar, Niknik Bimaruci Hazrati Havidz, Hazimi Bimaruci, Hazimi Candra, Primadi Hamdan Hamdan Hapzi Ali Hazrati Havidz, Hazimi Bimaruci M. Ridho Mahaputra Maharani, Amalina Primadi Candra Susanto Ridho Rafqi Ilhamalimy Rizki Mulyani, Sitti Saputra, Farhan Saputra, Raihan Yandi, Andri