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All Journal Gema Wiralodra Journal of Public Administration and Government (JPAG) Jurnal Ilmiah Wahana Pendidikan Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Projemen UNIPA Nian Tana Sikka: Jurnal Ilmiah Mahasiswa
Magdalena Silawati Samosir
Universitas Nusa Nipa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH MEDIA SOSIAL DAN FASILITAS TERHADAP KEPUTUSAN MENGINAP DI HOTEL MERLIN MAUMERE Stefania Galathzia; Magdalena Silawati Samosir; Nunsio Handrian Meylano
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

This study aimed to: (1) determine the description of hotel booking decisions, social media, and facilities; (2) analyze the effect of social media and facilities on hotel booking decisions both partially and simultaneously. The population in this study consisted of 98 visitors to Hotel Merlin Maumere. As the population is limited, this study was conducted using a census or saturated sampling technique. Data were collected through questionnaires and were analyzed using descriptive methods and inferential statistics, namely multiple linear regression. Hypothesis testing was conducted through the F-test and t-test. The results of the descriptive analysis showed that the variable of hotel booking decisions was in the good category, the social media variable was in the good category, and the facilities variable were in the good category. The statistical results of the t-test showed that, partially, the social media variable had a positive and insignificant effect on hotel booking decisions. Furthermore, the facilities variable had a positive and significant effect on hotel booking decisions. Furthermore, the statistical results of the F-test showed that, simultaneously, the social media and facilities variables had a significant effect on hotel booking decisions. The results of the determination analysis showed that the two independent variables in this study were able to explain the variation in the increase and decrease of hotel booking decisions at Hotel Merlin Maumere by 24.9%. Keywords: Social Media, Facilities, Hotel Booking Decisions
PENGARUH DAYA TARIK WISATA DAN AKSESIBILITAS TERHADAP MINAT WISATAWAN BERKUNJUNG KEMBALI KE DESA WISATA LEWOMADA KABUPATEN SIKKA Anna Inang Wulohering; Magdalena Silawati Samosir; Nunsio Handrian Meylano
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

This study aimed to: (1) describe tourists' revisit intention, tourist attraction, and accessibility; (2) analyze the effect of tourist attraction and accessibility on tourists' revisit intention, both partially and simultaneously. The population in this study consisted of tourists who visited Lewomada Tourism Village, Sikka Regency, in 2025, totaling 1,426 people. Due to the relatively large population size, the sample was determined using the Hair method, resulting in 65 respondents. Data were collected through questionnaires and analyzed using descriptive methods and inferential statistics, specifically multiple linear regression. Hypothesis testing was conducted using the t-test and F-test. The results of the descriptive analysis indicated that tourists' revisit intention was in the good category, tourist attraction was also in the good category, while accessibility was in the fairly good category. The t-test results showed that, partially, tourist attractions had a positive and significant effect on tourists' revisit intention. Similarly, accessibility also had a positive and significant effect on tourists' revisit intention. The F-test results indicated that tourist attraction and accessibility simultaneously had a significant effect on tourists' revisit intention. The coefficient of determination analysis showed that both independent variables were able to explain 35.3% of the variation in tourists' revisit intention to Lewomada Tourism Village, Sikka Regency.
Co-Authors Anak Agung Istri Ngurah Marhaeni Andreas Rengga Anna Inang Wulohering Ayu Wulandari, Cicilia Cecilia Ayu Wulandari Nuwa Cicilia Ayu Wulandari Elisabeth Anita Doa Elisabeth Nona Leni Fania Limek, Maria Debi Fidelis Roi Ama Lidon IM Suyana Utama Imanuel Wellem Imelda Virgula Wisang Magdalena Y. Devinci Maria Silvana Mariabel Carcia Maria Yasinta Eka Maria Yulia Dua Pona Marselina Afrila Wio Nelti Fransiska Noviliana Wende Noviliana Wende Nunsio Handrian Meylano Sius, Jimmy Stefania Galathzia Theresia Febronia Mbupu Tobias Joni Temu Walter Obon Willibrodus Kladius Gama Yosefina Andia Dekrita Yoseph D. P. Rangga Yulianti, Margaretha Yulita Barek Narek Yustina Olivia Da Silva