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All Journal Jurnal Penelitian Ilmiah INTAJ JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JAIM (Jurnal Abdi Masyarakat) Jurnal EK dan BI Reswara: Jurnal Pengabdian Kepada Masyarakat BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Efektif Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Abdi Masyarakat Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia The Eastasouth Management and Business Maneggio Mandalika Journal of Community Services Jurnal Ekonomi, Manajemen, Akuntansi PESHUM
Diany, Adista Anjar
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Potensi Pengembangan Kampung Sungai Jingai Banjarmasin Kalimantan Selatan Risanta, Muhammad; Diany, Adista Anjar
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i2.682

Abstract

Mengenalkan potensi Kota kepada masyarakat daerah lain ataupun luar diharapkan akan menambah jumlah wisatawan yang nantinya akan membuat perekonomian masyarakat sekitarnya. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisa potensi Kampung Sungai Jingah sebagai destinasi wisata berkelanjutan di Banjarmasun. Penelitian dengan pendekatan kualitatif ini, menggunakan data primer hasil wawancara mendalam. Hasil wawancara akan dianalisis secara deskriptif kualitatif, menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa berdasarkan pendekatan 4A (attraction, accessibility, amenity, dan ancilliary). Potensi wisata yang dimiliki Kampung Sungai Jingah sudah mumpuni dan perkembangannya pun sudah cukup baik. Hanya saja berdasarkan Analisis SWOT ditemukan bahwa kurangnya pemahaman dan kemampuan komunikasi dari masyarakat setempat masih kurang sehingga strategi pelaksanaan sosialisasi dan pelatihan public speaking dan pengetahuan kepada masyarakat yang tinggal di Kampung Wisata Sungai Jingah mengenai sejarah dan potensi kampung wisata secara berkala.
The Effect of Product Innovation And Service Quality On Customer Loyalty. Mediation : Customer Satisfaction (Case Study On Kopi Kenangan Customers Banjarbaru) Diany, Adista Anjar; Rarin, Faizal Maulidhany
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1459

Abstract

This research investigates the influence of product innovation and service quality on customer loyalty, with customer satisfaction serving as a mediating variable. Focusing on customers of Kopi Kenangan in Banjarbaru, the study employs a quantitative approach using a survey method. A total of 162 respondents participated, and data were gathered through structured questionnaires. The analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method via SmartPLS software. The findings reveal that both product innovation and service quality significantly and positively impact customer satisfaction and customer loyalty. Furthermore, customer satisfaction significantly contributes to customer loyalty. It also partially mediates the relationship between service quality and loyalty. Although product innovation positively affects loyalty through customer satisfaction, this indirect effect is not statistically significant
The Utilization of Artifical Intelligence in Optimizing Digital Marketing Strategies in Start-Up Companies Diany, Adista Anjar; Sultan, Taqwa
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/dfx6dn62

Abstract

This study aims to analyze the use of artificial intelligence (AI) in optimizing digital marketing strategies in start-ups. The research uses a qualitative approach with case study methods in several startup business sectors, such as e-commerce and fintech. Data was obtained through in-depth interviews, observations, and documentation analysis. The results show that the application of AI contributes significantly in five main aspects, namely: (1) personalization of services and user experience, (2) budget efficiency and campaign optimization, (3) increased interaction with customers through chatbots, (4) implementation challenges in the form of limited human resources, high initial investment costs, and data privacy issues, and (5) adaptation strategies carried out by companies through collaboration with AI service providers,  internal training, as well as gradual technology investment. These findings confirm that AI has become a strategic instrument for start-ups to increase competitiveness, although its application still faces various limitations. This research contributes to the digital marketing literature by emphasizing the importance of a balance between the use of technology and adaptive strategies that are appropriate to the conditions of startups.
Market Orientation, Digital Marketing Capabilities, and Product Innovation on Competitive Advantage through Customer Engagement: Evidence from the Creative Economy Sector in Indonesia Sucidha, Irma; Diany, Adista Anjar; Irayana, Ika
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.744

Abstract

This study examines the influence of market orientation, digital marketing capabilities, and product innovation on competitive advantage through customer engagement in the Indonesian creative economy sector. A quantitative approach was employed, with data collected from 250 respondents using a five-point Likert scale. Structural Equation Modeling–Partial Least Squares (SEM-PLS 3) was used for data analysis. The results demonstrate that market orientation, digital marketing capabilities, and product innovation significantly enhance customer engagement, which in turn strongly contributes to competitive advantage. Customer engagement also mediates the relationships between these strategic factors and competitive advantage, emphasizing its role as a critical pathway to sustainable competitiveness. The findings highlight the importance of aligning market-oriented strategies, leveraging digital platforms, and fostering continuous innovation to build stronger customer relationships and long-term market advantage. The study contributes to both academic understanding and managerial practices in strengthening the creative economy sector in Indonesia.
Peran Engagement dalam Memediasi Pengaruh Storytelling Berbasis Kearifan Lokal di Media Sosial terhadap Keputusan Berkunjung Wisatawan di Kalimantan Selatan Diany, Adista Anjar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11990

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh storytelling berbasis kearifan lokal dalam konten media sosial terhadap keputusan berkunjung wisatawan ke Kalimantan Selatan, dengan engagement sebagai variabel mediasi. Pendekatan kuantitatif digunakan dalam penelitian ini dengan metode survei terhadap 115 responden yang merupakan pengguna aktif media sosial dan memiliki ketertarikan terhadap konten pariwisata Kalimantan Selatan. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa storytelling berbasis kearifan lokal berpengaruh signifikan terhadap engagement pengguna media sosial. Engagement juga terbukti berpengaruh signifikan terhadap keputusan berkunjung wisatawan. Selain itu, storytelling berbasis kearifan lokal memiliki pengaruh langsung yang signifikan terhadap keputusan berkunjung, dan pengaruh tidak langsung melalui engagement juga signifikan. Temuan ini menegaskan bahwa konten media sosial yang mengangkat nilai-nilai lokal tidak hanya menarik perhatian, tetapi juga mampu membangun keterlibatan audiens yang pada akhirnya mendorong keputusan untuk berkunjung ke destinasi wisata.
The Analisis SWOT Untuk Meningkatkan Potensi Jaring Dahlia Hj Fatimah Sebagai Tempat Wisata Kuliner Legenda di Banjarmasin Kalimantan Selatan Risanta, Muhammad; Diany, Adista Anjar
Jurnal Penelitian Ilmiah INTAJ Vol. 9 No. 1 (2025): eclipse
Publisher : LP3M IAI Al-Qolam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/intaj.v9i1.1717

Abstract

Jaring Dahlia Hj Fatimah is one of the culinary legends of Banjarmasin City. The main menu of this culinary specialty is processed Jengkol with tahilala or boiled coconut milk sediment, petah, and various other processed jengkol. This research aims to analyze the potential of Jaring Dahlia Hj Fatimah as a culinary tourism attraction so that it can be widely known by people from various regions to maintain a family business that has been running since 1987. The research method used is descriptive qualitative using SWOT analysis with research sources namely the owner, employees, and customers of Jaring Dahlia Hj Fatimah in Banjarmasin. The results showed that there are strategies that can be carried out by Jaring Dahlia Hj Fatimah by utilizing existing strengths and opportunities and minimizing existing weaknesses and threats. This research also indicates that a family business that has been established since 1987 such as Jaring Dahlia Hj Fatimah certainly also has weaknesses and will continue to face threats around such as the emergence of competition and street food that is rampant in the community. A digital marketing strategy is needed to be able to maintain business existence and introduce culinary to today's younger generation.
Pengaruh Live Streaming, Online Customer Review, Program Angka Kembar Shopee terhadap Keputusan Pembelian Konsumen melalui Minat Beli di Banjarmasin Diany, Adista Anjar; Yuliyanti, Rika
Jurnal Ekonomi Efektif Vol. 7 No. 1 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i1.44316

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming, Online Customer Review, dan Program Angka Kembar Shopee terhadap Keputusan Pembelian Konsumen Shopee,  dengan Minat Beli  sebagai  mediator. Penelitian ini menggunakan Smart PLS sebagai alat analisis. Pendekatan kuantitatif  digunakan untuk meneliti hubungan antara variabel-variabel tersebut. Data dikumpulkan melalui  kuesioner yang  dirancang khusus dan disebarkan melalui Google Forms, dengan  sampel  sebanyak  160 responden yang dipilih melalui teknik  purposive sampling. Analisis  statistik dilakukan untuk  menguji hipotesis yang dirumuskan. Hasil penelitian menunjukkan bahwa Live Streaming, Online Customer Review, Program Angka Kembar Shopee memiliki pengaruh signifikan positif terhadap  Keputusan Konsumen,  baik  secara  langsung  maupun  melalui  mediasi  Minat Beli.
Dampak Keberadaan Wisata Kuliner Wasaka dan Mawarung Baimbai Dalam Mendorong Perekonomian Masyarakat Sungai Jingah Banjarmasin Diany, Adista Anjar
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 02 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i02.1814

Abstract

Culture is a whole system of ideas, actions and human works. The culture of the Banjar people who like to talk and “mawarung” is a cultural heritage that can attract tourists because of its traditions. Culinary is a tourism activity that involves the provision of food and beverages. This culture that becomes the tourism sector has an impact on the community's economy. The purpose of this study was to determine the impact of culinary tourism in encouraging the community's economy. The type of research is descriptive qualitative. Data collection techniques using purposive and snowball sampling methods. Data collection techniques using observation, interviews and documentation. Data were analyzed by reducing data, presenting data and drawing conclusions. Based on the results of the analysis, it can be concluded that Wasaka and Mawarung Baimbai culinary tourism have more positive impacts on the community's economy in this sector. The increase in income and the opening of jobs are the most significant things with the existence of this culinary tourism. Unfortunately, the lack of permits and communication with community and government representatives means that these culinary tours are often closed. Promotion is also needed to provide wider information, attract the attention of the younger generation and make the existence of culinary tourism not just a momentary euphoria.
SINERGI LITERASI KEUANGAN DAN KESEHATAN DALAM PEMBERDAYAAN PEREMPUAN UNTUK KESEJAHTERAAN KELUARGA Diany, Adista Anjar; Surya Ayu Pertiwi; Aulia Helmina Putri; Nico Kosasih; Rifqi Amrulloh; Tina Lestari; Ernawati
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6870

Abstract

This community service program aims to strengthen the role of women in building a healthy and independent community by providing material on cancer prevention and family financial literacy. The target audience for this program is members of the PIKK (Persatuan Istri Karyawan Karyawati) PT. PLN Nusantara Power Pulang Pisau. The activities utilize digital technology integration through interactive webinars via Zoom using a Participatory Action Research (PAR) approach. Evaluation was conducted through several approaches, including: Pre-Test and Post-Test, Participant Satisfaction Questionnaire, In-Depth Interviews, and Focus Group Discussions (FGD). The education provided not only impacts individuals but is also expected to spread to families and surrounding communities, thereby forming a more resilient community capable of facing future health and economic challenges.  
Mempertahankan Bahasa Melayu & Pelatihan Eco Print pada Siswa Songserm Wittaya Islamic School, Thailand Diany, Adista Anjar; Sucidha, Irma
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.7744

Abstract

Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di Sekolah Songserm Wittaya, Thailand Selatan, dengan tujuan utama untuk mempertahankan penggunaan bahasa Melayu sebagai identitas budaya lokal serta memperkenalkan pelatihan eco print sebagai bentuk pemberdayaan ekonomi kreatif berbasis lingkungan. Program ini melibatkan dosen dan mahasiswa yang berkolaborasi dengan guru dan siswa dalam dua kegiatan utama, yaitu pembelajaran interaktif bahasa dan budaya Melayu serta pelatihan teknik eco print. Studi ini memanfaatkan metode Participatory Action Research (PAR) dalam pendekatan kualitatif, yang dilaksanakan melalui proses wawancara, observasi secara langsung, serta penyelenggaraan FGD antara peserta dan siswa. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek soft skill dan hard skill peserta. Berdasarkan hasil akhir kegiatan ditemukan bahwa terjadi peningkatan pemahaman sebesar 60% terhadap pemahaman budaya melayu dan 40% peningkatan dalam komunikasi bahasa melayu, serta 68% pemahaman materi eco print dan peningkatan 60% praktik eco print. Temuan ini menunjukkan bahwa kegiatan pengabdian tidak hanya berhasil memperkuat identitas budaya, tetapi juga meningkatkan kesadaran terhadap pelestarian lingkungan dan kemampuan kewirausahaan berbasis kreativitas. Kegiatan ini diharapkan menjadi model pengabdian lintas negara yang berkelanjutan dalam bidang pendidikan, budaya, dan ekonomi kreatif antara Indonesia dan Thailand.
Co-Authors Amrulloh, Rifqi Aulia Helmina Putri Ernawati Firda Nosita Huda, Isra Ul Irayana, Ika Mariyani, Kristin Melania, Melania Nico Kosasih Nirwana, Ros Rarin, Faizal Maulidhany Risanta, Muhammad Satrio, Prio Suchida, Irma Sucidha, Irma Surya Ayu Pertiwi Suzana, Suzi Taqwa Sultan Tina Lestari Yuliani Yuliani Yuliyanti, Rika