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All Journal Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Abdimas Bina Bangsa Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Marinda, Vina Silviani
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Perceived Value and Perceived Quality on Repurchase Intention: The Case Study Of Spotify in Bandung Tarmidi, Didi; Santoso, Anton Budi; Marinda, Vina Silviani; Amalia, Shendy
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 8 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.278 KB) | DOI: 10.54371/jiip.v5i8.826

Abstract

The rapid development of digital music applications in Indonesia is an opportunity for digital music application providers to meet the needs and desires of the community. One of them is the Spotify app. The problem is based on the number of Spotify Freemium users than Spotify Premium and the start of many new digital music applications that are starting to emerge, this is a challenge for Spotify is increasing its repurchase intention. The research method used in this study is a quantitative method with a descriptive type of research. Sampling was carried out using a non-probability sampling technique used was purposive sampling with a total of 400 respondents using the Spotify application in Bandung City. Meanwhile, the data analysis techniques used are descriptive analysis and multiple linear regression analysis. The results of the study based on descriptive analysis for the perceived value variable are already in the excellent category by 89%, the perceived quality variable is already in the excellent category by 88%, and the intention repurchase variable is already in the excellent category by 89%. Perceived value and perceived quality have a positive and significant effect on repurchase intention with a magnitude of influence of 48.1% and the remaining 51.9% influenced by other factors that were not studied.
PENINGKATAN MOTIVASI BERINOVASI UNTUK KELANGSUNGAN USAHA PEDAGANG DI KELURAHAN SUKAMAJU KECAMATAN CIBEUNYING KIDUL Anggapradja, Indra Taruna; Marinda, Vina Silviani
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v8i1.7832

Abstract

As a densely populated area, Cibeunying Kidul District does not have rice fields. In BPS data, it is stated that Cibeunying Kidul has non-rice fields covering an area of 515.34 hectares. As a residential area that relies on the trade sector, in Cibeunying Kidul there are 10 government-managed banks. In facing rapid changes in times and technology, traders are required to always innovate. The tastes of potential consumers are always dynamic as time goes by, especially now that we have entered the digital era. This community service activity aims to help, accompany and increase the motivation of traders in Cibeunying Kidul District. This activity also aims to introduce promotional media and easy payment methods to make trading transactions easier. This Community Service Activity will be held from February to June 2023. The methods used in this activity are field surveys and interviews with traders in Sukamaju Village, Cibeunying District. The purpose of the field survey carried out is the method used to gain a better understanding of the problems faced by the community that is the target of community service, as well as to identify potential solutions that can be implemented. The result was that participants were advised to try creating social media accounts such as Instagram and Tiktok to introduce their products and for technological improvement innovations, speakers from Widyatama University explained the benefits of payments or transactions using the Indonesian Standard QR Code (QRIS).
The effect of reward and punishment on work loyalty on IBC Telkomsel in Bandung City Taruna, Indra; Tarmidi, Didi; Amalia, Shendy; Marinda, Vina Silviani
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.4948

Abstract

This research aims to find out the influence of Reward and Punishment on Work Loyalty at IBC Telkomsel in Bandung City. This research includes quantitative descriptive research, with multiple linear regression analysis approaches that use a brushioner research instrument. The sample in this study was Telkomsel IBC employees in Bandung City which amounted to 134 respondents who were analyzed with the SPSS program version 25. The results of this study found that rewards have a significant effect on work loyalty, evidenced by the value of thitung significance greater than table and with a large enough coefficient value so that the reward affects work loyalty. Punishment also has a significant effect on work loyalty, evidenced by the value of thitung significance greater than ttabel and with a fairly large value of coefiesen, so punishment also affects work loyalty. In multiple linear analyses it is known that reward has a greater influence on work loyalty compared to the punishment variable.
MENDORONG PERUBAHAN MINDSET DAN PERLINDUNGAN HAK CIPTA KARYA DIGITAL DALAM MENGAKSELERASI TRANSFORMASI DIGITAL UNTUK MENJADIKAN UMKM KOTA BANDUNG NAIK KELAS Nurani, Nina; Hermina, Nurul; Oktari, Sari Dewi; Marinda, Vina Silviani; Budiawan, Andi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1348

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector plays an important role in the national economy, especially in creating jobs and increasing people's income. Based on this, the implementing team held training and counseling activities related to the theme "Encouraging Mindset Changes and Digital Copyright Protection in Accelerating Digital Transformation to Make Bandung City MSMEs Move Up a Class". Community Service Activities in the form of presentations on global market business were held on July 31, 2024. A total of 15 MSME partners of the Bandung City Chamber of Commerce and Industry who attended this activity have businesses in the culinary, fashion, service and trade sectors. Based on the evaluation results, the activity went well and the training material was in accordance with work needs. The follow-up to this activity is the need for a sustainability program with the assistance of lecturers from the Faculty of Economics and Business, Widyatama University and the Bandung City Chamber of Commerce and Industry to encourage mindset changes and protection of digital copyright in facing digital transformation
Membangun Budaya Kerja Positif dengan Meningkatkan Kompetensi Digitalisasi dalam Pemanfaatan Al dan Mendukung SDG's: Menuju Bisnis Berkelanjutan bagi Pelaku Usaha UKM di Jawa Barat Nurani, Nina; Hermina, Nurul; Santoso, Anton Budi; Oktari, Sari Dewi; Budiawan, Andi; Marinda, Vina Silviani
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.18540

Abstract

Saat ini, UMKM khususnya di Jawa Barat memiliki peranan yang sangat penting dalam memajukan perekonomian negara Indonesia. Meskipun begitu, dalam menjalani proses bisnisnya seringkali pelaku UMKM dihadapkan pada berbagai tantangan yang dapat menjadi kendala dalam memajukan dan menciptakan daya saing usahanya. Salah satu kendalanya adalah ketidaksiapan untuk beradaptasi dengan cepat terhadap kemajuan teknologi, termasuk dalam hal pemanfaatan teknologi Artificial Intelligence (AI), serta masih minimnya kapasitas untuk berinovasi dalam penggunaan digitalisasi. Padahal, pemanfaatan AI dapat mendukung keberlanjutan bisnis yang dijalankan oleh para pelaku UMKM tersebut. Oleh sebab itu, dalam rangka meningkatkan keterampilan penggunaan teknologi digital AI dalam pelaksanaan aktivitas pengelolaan operasional usahanya tersebut, maka perlu diadakannya kegiatan Pengabdian kepada Masyarakat (PkM) yang diberikan dalam bentuk program pelatihan dan penyuluhan yang bertujuan untuk meningkatkan kompetensi pelaku UMKM terkait pentingnya budaya kerja positif melalui pemanfaatan teknologi digital AI dalam bisnis yang berkelanjutan guna mendukung SDG’s. Kegiatan PkM ini diadakan pada hari Rabu, tgl. 26 Februari 2025 yang bertempat di Gedung Theater Lt. 6 Gedung B di Kampus Universitas Widyatama, Jl. Cikutra No. 204A, Bandung. Peserta yang mengikuti acara PkM ini merupakan para pelaku UMKM Jawa Barat yang berjumlah 25 orang yang terdiri atas 20 orang berasal dari UMKM Jawa Barat sebagai pelaku usaha di Indonesia dan 5 orang pelaku usaha global. Penyampaian materi yang diberikan oleh tim pelaksana PkM difokuskan pada bagaimana cara mengoptimasikan penggunaan teknologi digital berupa Artificial Intelligence (AI) bagi para pelaku UMKM, serta pentingnya membangun budaya kerja yang positif. Sementara itu, penyampaian materi yang disampaikan oleh pembicara tidak hanya berupa penjelasan (pemaparan) materi, tetapi juga diikuti dengan simulasi singkat penggunaan teknologi digital AI, serta diskusi dan tanya jawab secara tatap muka dengan peserta.
Penguatan SDM Berkarakter Komunitas dan Literasi Pemasaran Digital melalui Pemanfaatan AI dan Sosial Media dalam Mendukung Upaya UMKM Jawa Barat Naik Kelas Nurani, Nina; Hermina, Nurul; Santoso, Anton Budi; Oktari, Sari Dewi; Marinda, Vina Silviani
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.21077

Abstract

UMKM memiliki peranan yang sangat penting bagi kemajuan perekonomian suatu negara. Bahkan, seringkali pula UMKM dikatakan sebagai tulang punggung perekonomian suatu negara karena perannya yang tidak hanya mendorong pertumbuhan ekonomi, tetapi juga mampu menyejahterakan kehidupan masyarakat secara luas. Meskipun begitu, pelaku UMKM seringkali dihadapkan pada berbagai permasalahan selama menjalani proses bisnisnya yang dapat menghambat perkembangan bisnisnya, serta ketidakmampuannya untuk dapat bersaing. Adapun salah satu kendala yang dapat menjadi penghambat pelaku UMKM sulit untuk mengembangkan bisnisnya adalah ketidaksiapan untuk beradaptasi dengan cepat terhadap kemajuan teknologi, termasuk dalam hal pemanfaatan teknologi Artificial Intelligence (AI), serta masih minimnya kapasitas untuk berinovasi dalam penggunaan digitalisasi. Padahal, pemanfaatan AI dapat mendukung keberlanjutan bisnis yang dijalankan oleh para pelaku UMKM tersebut, terutama dalam hal memasarkan produk/jasa yang ditawarkannya. Oleh sebab itu, dalam rangka mengatasi permasalahan tersebut, maka perlu diadakannya kegiatan Pengabdian kepada Masyarakat (PkM) yang diberikan dalam bentuk program pelatihan dan penyuluhan yang bertujuan untuk meningkatkan pengetahuan dan pemahaman yang terkait dengan literasi pemasaran digital melalui pemanfaatan AI dan sosial media dalam mendukung upaya UMKM Jawa Barat naik kelas. Kegiatan PkM ini diadakan pada hari Kamis, tgl. 22 Mei 2025 yang bertempat di Gedung F Lt. 2 Kampus Universitas Widyatama, Jl. Cikutra No. 204A, Bandung. Peserta yang mengikuti acara PkM ini merupakan para pelaku UMKM Jawa Barat yang berjumlah sebanyak 25 orang. Untuk materi yang disampaikan oleh para narasumber difokuskan pada pembahasan mengenai penguatan karakter SDM komunitas yang berdampak pada peningkatan keterampilan dan kreativitas inovasi digital, serta pemahaman terkait literasi pemasaran digital melalui pemanfaatan AI dan sosial media dalam mendukung upaya UMKM Jawa Barat naik kelas. Sementara itu, untuk materi yang disampaikan oleh pembicara mencakup penjelasan (pemaparan) materi dan simulasi singkat penggunaan teknologi digital AI, serta diskusi dan tanya jawab secara pribadi dengan peserta.
Does grit reduce job-hopping intentions? Evidence from millennial industrial workers in Purwakarta, Indonesia Sutisna, Deden; Hayati, Neuneung Ratna; Marinda, Vina Silviani
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 13 No. 3 (2025): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v13i3.40256

Abstract

This study examines the relationship between grit and job-hopping intention among millennial employees in the industrial sector of Purwakarta Regency, West Java, Indonesia. Millennials are often considered a challenging generation to manage due to their dynamic work behavior and tendency to change jobs frequently. Using a quantitative approach, data were collected through 100 questionnaires from industrial workers and analyzed using validity, reliability, regression, correlation, and determination tests. The results revealed that grit among respondents was relatively low, while job-hopping intention was relatively high. Regression analysis confirmed that grit had a significant negative effect on job-hopping intention, indicating that employees with higher perseverance and resilience were less likely to intend to leave their jobs. The coefficient of determination indicated that grit explained 22.6% of the variation in job-hopping intention, with the remainder influenced by other factors, such as compensation, career opportunities, and work–life balance. These findings suggest that organizational strategies to strengthen grit, combined with supportive labor market policies, are crucial for reducing turnover intentions and enhancing workforce stability in the industrial sector.
Co-Authors Amalia, Shendy Anggapradja, Indra Taruna Budiawan, Andi Deden Sutisna Neuneung Ratna Hayati, Neuneung Ratna Nurani, Nina Nurul Hermina Oktari, Sari Dewi Santoso, Anton Budi Tarmidi, Didi Taruna, Indra