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All Journal Edulingua: Jurnal Linguistiks Terapan dan Pendidikan Bahasa Inggris Cakrawala : Jurnal Kajian Manajemen Pendidikan Islam dan Studi Sosial Jurnal Abdidas Journal of Applied Linguistics (ALTICS) International Journal of English Linguistics, Literature, and Education (IJELLE) Jurnal Sinestesia International Journal of English and Applied Linguistics (IJEAL) Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Educalitra: English Education, Linguistics, and Literature Journal ESOCHUM: Economics, Social and Humanities Journal Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Surakarta English and Literature Journal Jurnal Vokasia EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics Jurnal Pengabdian Masyarakat
Meilina Haris Mayekti
Unieritas Nahdlatul Ulama Purwokerto
Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PELATIHAN ENTREPRENEUR MUDA MELALUI DIGITAL MARKETING DAN ENGLISH FOR BUSINESS BAGI GENERASI MUDA NAHDLATUL ULAMA Ade Christanty Yudha Bestari; Dinar Faiza; Adityo Nugroho; Meilina Haris Mayekti
Migunani Nusantara: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2026): Migunani Nusantara
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Nahdlatul Ulama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65669/migunaninusantara.v4i1.654

Abstract

The development of the digital economy requires young people to possess entrepreneurial competencies supported by digital marketing and international communication skills. However, members of IPNU and IPPNU Kalibangkang, Ayah District, Kebumen Regency, still face limitations in business development and English proficiency related to business activities. This community service program aimed to improve young entrepreneurs’ competencies through digital marketing training and the implementation of English for Business. The program was conducted through several stages, including coordination, needs assessment, socialization, training, practice, and evaluation. The activities were carried out using hybrid and online approaches involving members of IPNU and IPPNU as participants. The results indicated an improvement in participants’ understanding of entrepreneurship concepts, digital marketing strategies, the use of social media for promotion, and the application of English vocabulary and expressions in business contexts. Furthermore, the program increased participants’ motivation to develop digital-based businesses independently. This community service activity contributed to strengthening the capacity of rural youth in facing the challenges of the digital economy and globalization.
Co-Authors Ade Christanty Yudha Bestari Ade Christanty Yudha Bestari Ade Christanty Yudha Bestari Ade Christanty Yudha Bestari Ade Chrystanty Yudha Bestary Adityo Nugroho Bestari, Ade Christanty Yudha Christanty Yudha Bestari, Ade Dinar Faiza Dinar Faiza Dinar Faiza Dinar Faiza Dinar Faiza Dodiyanto, Rosyid Faiza, Dinar Isvina Unaizahroya Jafar Paramboor Rosyid Dodiyanto