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All Journal Journal Multicultural of Islamic Education Jurnal Kridatama Sains dan Teknologi Keraton: Journal of History Education and Culture Jurnal Pendidikan Nusantara Jurnal Pendidikan Nusantara Journal of the Civil Engineering Forum el-Jizya: Jurnal Ekonomi Islam Jurnal Media Hukum Research of Business and Management Marketing and Business Strategy
Muslikh
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Research of Business and Management

 1 
The Efforts to Improve Lecturer Performance through Professional Commitment and Motivation Based on Spiritual Values Muslikh; Simon, Zainal Zawir
Research of Business and Management Vol. 1 No. 2 (2023): AUGUST 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v1i2.53

Abstract

This study examined the effect of professional commitment and spirituality-based motivation on lecturer performance. The survey method was carried out by distributing questionnaires to 50 lecturers of YARSI University. The results showed that spirituality-based motivation had a positive and significant effect on professional commitment, spirituality-based motivation had a positive and significant effect on lecturer performance, and professional commitment had a positive and significant effect. Professional commitment mediates spirituality-based motivation on the performance of lecturers at YARSI University. The implications of this research are to develop professionalism in a sustainable manner by carrying out reflective and communication actions to develop the profession and apply it in the teaching and learning process as a form of good performance or self-performance. This research contributes to improving the performance of lecturers who are relevant to their respective fields so that students can obtain additional knowledge and skills to improve the quality of their education
Enhancing Sales Turnover: Leveraging Product Quality and Pricing with Customer Satisfaction as the Mediator Herniyati; Muslikh
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.200

Abstract

The purpose of this study is to find out how product quality and pricing affect sales turnover through customer satisfaction and find out whether product quality and pricing affect sales turnover through customer satisfaction in the Islamic view. This type of research used in this study is a associative study, the sample in this study were consumers of perpetual Arya Jaya LPG gas agents, totaling 50 people, while the sampling technique using the saturated Non Probability Sampling that is Sampling method census. Data analysis techniques used are path analysis, and multiple tests. The results showed that these results indicate product quality and pricing have a positive and significant effect on customer satisfaction, but the influence of product quality has positive and not significant results on sales turnover, and pricing on sales turnover has a positive and significant effect. Managerial implications of leveraging product quality and pricing to enhance sales turnover, with customer satisfaction as the mediator. Understanding the interplay between these factors is crucial for managers seeking to optimize their marketing strategies and drive business growth. By focusing on enhancing product quality and implementing competitive pricing strategies, managers can effectively influence customer satisfaction.
How Product Quality and Price Drive Repurchase Decisions: The Mediating Role of Consumer Satisfaction Ramadhina, Alifa; Muslikh
Research of Business and Management Vol. 3 No. 1 (2025): FEBRUARY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v3i1.286

Abstract

This study examines the impact of item quality and cost on repurchase decisions for L’Oréal products on Shopee, with buyer satisfaction as an intervening variable. Using purposive sampling, a non-probability sampling technique, data was collected through surveys. The study employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) method for analysis. The findings indicate that: (1) Item quality has a positive and significant effect on buyer satisfaction. (2) Cost positively and significantly influences shopper satisfaction. (3) Shopper satisfaction positively impacts repurchase decisions. (4) Item quality directly influences repurchase decisions. (5) Cost does not directly affect repurchase decisions. (6) Item quality mediates the relationship between shopper satisfaction and repurchase decisions. (7) Cost also acts as a mediator between shopper satisfaction and repurchase decisions. From a managerial perspective, these findings highlight the importance of improving product quality and setting competitive prices to enhance buyer satisfaction, ultimately encouraging repeat purchases. Companies should focus on product development and strategic pricing to strengthen customer loyalty and drive sales growth.
Co-Authors Afiyah, Siti Alif Masruri Abdul Haq Andriyanto Andriyanto Andriyanto Any Setianingrum, Any Herniyati Iman, Miftahul Ira Pramudawardhani Irma Nur Agustin Kuncoro, Cipto Lily Deviastri Lukman Chakim Moh. Hudi Mokhamad Mahrus Muhammad Akhsin Muflikhun Nor, Noorsuhada Md Oktavia, Dinda Puspitasari, Ika Juindri Putri, Oktalia Wuranti Ramadhina, Alifa Setiawan, Angga Fajar Sundari, Ariefah Suprapto Siswosukarto Teguh Prasetyo Utami, Rizka Nurul Zainal Zawir Simon, Zainal Zawir