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All Journal Journal of Education and Learning (EduLearn) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal TEKNOSASTIK Dedikasi: Jurnal Pengabdian Masyarakat Lexeme : Journal of Linguistics and Applied Linguistics Pedagogy : Journal of English Language Teaching JOLLT Journal of Languages and Language Teaching Edu Cendikia: Jurnal Ilmiah Kependidikan SETARA: Jurnal Studi Gender dan Anak Room of Civil Society Development Room of Civil Social Development Tapis : Jurnal Penelitian Ilmiah
Suprihatin, Yeni
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Room of Civil Social Development

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Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Abstract

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.
Strengthening Digital Branding Capacity of Culinary MSMEs in Denpasar through Community-Based Coaching Clinic Wicaksana, GDA; Pratama, IGY; Ariesta, I Gusti Bagus Bayu Baruna; Suprihatin, Yeni; Putra, I Made Agus Andika; Saputra, Yoga Ramanda
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.683

Abstract

This study explores the implementation of a coaching clinic designed to strengthen the digital branding capacity of culinary micro, small, and medium enterprises (MSMEs) at Graha Nawasena Denpasar, a community hub for inclusive entrepreneurship. Adopting a qualitative descriptive approach, data were collected through observation, interviews, and literature review, and analyzed using the Miles and Huberman interactive model. The coaching clinic focused on equipping MSMEs particularly those managed by persons with disabilities with practical knowledge in SEO strategies, visual branding, and storytelling for social media platforms. The findings indicate a marked improvement in participants’ confidence, digital literacy, and branding output. Participants were able to enhance their online presence by applying content creation techniques learned during the program. The initiative not only contributed to increasing the market visibility of MSMEs but also fostered a sense of empowerment and inclusion through a participatory, accessible learning environment. The case of Difel Café illustrates how community-based mentoring can lead to impactful and sustainable branding outcomes. This study provides practical insights for future interventions in digital MSME development, particularly in marginalized communities. It underscores the importance of inclusive, context-sensitive training programs in advancing Indonesia’s digital economy through grassroots empowerment.
Co-Authors Aminatun, Dyah Ariesta, I Gusti Bagus Bayu Baruna Cahyono, Irfan Chatarina Umbul Wahyuni Dartiara, Rika Much Deiniatur, Much Ninsiana, Widhya Prastiwi, Retno Pratama, IGY Putra, I Made Agus Andika Raden Mohamad Herdian Bhakti Rosidah Rosidah Saputra, Yoga Ramanda Septiyana, Linda Setiyana, Leny Siregar, Syareni Sudrajat, Kadek Wicaksana, GDA Widhiya Ninsiana, Widhiya Yuniasih, Eka