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Code Switching in Cooking Show Programs on Youtube Suprihatin, Yeni; Ninsiana, Widhiya; Septiyana, Linda
Journal of Languages and Language Teaching Vol 12, No 3 (2024)
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v12i3.11307

This study was inspired by code-switching used by Farah Quinn, an influencer known for her cooking skills and unique communication style, including the use of a variety of languages in her YouTube contents. This is a descriptive qualitative study which technically collected the data through observation, and documentation. The data were then classified to further identify code switching types in Farah Quinn’s in YouTube. The results revealed that three types of code switching, intra-sentential code-switching, inter-sentential code-switching and tag switching were found Farah Quinn's YouTube videos. The speaker’s language use contains the most forms of code switching as referred to Hoffman's theory such as intra-sentential code switching appeared as many as 121 use with 73%, inter-sentential found 36 times with 22%, and the last most frequently appeared was tag switching found 9 times with 5%. Based on the functions. there were 148 quotations appear with 89%, 13 interjections with 8%, and 5 message qualification with 3%. The use of quotations was the first major style of code-switching used purposefully by Farah Quinn to satisfy her linguistic demands or preferences to the audience, making the discourse more inclusive and approachable. Interjections allow Farah Quinn to communicate her emotions or reactions, providing richness and dimension to the speech during the program.

Penyusunan Kamus Tematik Bahasa Inggris bagi Santri sebagai Penunjang Program English Day di Pesantren: Compilation of English Thematic Dictionary for Students as Support for English Day Program in Islamic Boarding Schools Suprihatin, Yeni; Dartiara, Rika; Mar’an, Desy Awal; Yuniasih, Eka
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5295

Language learning can be seen from its skills in developing productive skills, namely writing and speaking. English speaking skills are one of the leading activities developed in modern Islamic boarding schools. English speaking skills will be easier to achieve if the facilities and infrastructure are met, such as complete learning books, media and other,r supporting facilities. Therefore, no special books or dictionaries support the English Day program at Islamic Boarding Schools. This study offers a solution to develop an English Thematic Dictionary product that students can use. This study uses a research and development method called Research and Development (R & D). This method produces products and tests the effectiveness of the product. There are two main steps, namely the exploration and development stages. In the observation stage, researchers review the literature, conduct field studies, and analyze needs. Then, in the development stage, researchers develop prototypes, perform product validation with experts, and conduct trials. The specifications of this product are the English Thematic Dictionary titled "AL Ma'had English Guide; A Thematic Dictionary." This dictionary is compiled in Indonesian-English bilingual based on themes by sorting the vocabulary alphabetically and prioritizing Islamic values in each unit. The specifications for developing this product include vocabulary, expressions, idioms, proverbs, or expressions closely related to students' daily lives in Islamic Boarding Schools, especially emphasizing Islamic values ?? and students' character. Material experts, media experts, and language experts review the assessment of the dictionary. After the developed product is validated and revised based on input and suggestions from the validator, the developed English thematic dictionary is declared to have a practical product value. It is suitable for use (effective).

A Multimodal Discourse Analysis of Promotional Posters in IDB Bali Wicaksana, GDA; Suprihatin, Yeni; Aminatun, Dyah; Yuniasih, Eka
TEKNOSASTIK Vol 23, No 1 (2025): TEKNOSASTIK
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/ts.v23i1.4853

This study aims to analyze the communication strategy through poster by applying Fairclough 3-Dimentional Model theory. This study analyzes posters from institution which concerns on education, specially design and business in Bali area. This study arises since the change of society due to Covid-19 effect that makes branding becomes very important nowadays and branding through social media is the most popular trend to attract the interest of the visitor page to get the information. The poster analyzed in this study was a poster published in social media which was Instagram, especial Instagram of Institut Desain dan Bisnis Bali. The poster was specified only the poster which has promotional purpose. This study is a descriptive study which applies 3 layers such as text analysis, processing analysis, and social analysis. The result showed that there are 2 comparison discourse patterns, 8 statement discourse patterns, 0 opposite discourse pattern and 2 command discourse patterns which can be concluded that statement discourse pattern is mostly used in IDB Bali Promotional content in which the statement is mostly explaining about the importance of cyber security and the opportunity to learn cyber security in IDB Bali while having the chance to be part of cyber security company.

Introducing the English Vocabulary and Its Pronunciation to Young Learners Through Community Service Training Ninsiana, Widhiya; Rosidah, Rosidah; Siregar, Syareni; Deiniatur, Much; Suprihatin, Yeni; Septiyana, Linda; Huda, Miftachul
DEDIKASI: Jurnal Pengabdian Masyarakat Vol 6 No 1 (2024): Dedikasi: Jurnal Pengabdian Masyarakat, Januari-Juni 2024
Publisher : Pusat Pengabdian Masyarakat LPPM IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/dedikasi.v6i1.8175

This community service was initiated by the English Teaching (Tadris) IAIN Metro lecturer and the student service team (KPM) conducted at TPA REKA. This community service's objective is to introduce English as a second language to children based on their age and needs. TPR method was used to cope with the students' improvement in learning English vocabulary. The results revealed that TPR method implementation for learning English by TPA children has enormous potential for helping students to master the language. The use of TPR method in teaching the early childhood learning benefits children as it helps them to immediately understand the target language or English, allows them to learn with meaningful words and phrases in their contexts, learning becomes more fun for children as they are directly involved in the created situations, stimulates them to learn, which enables their kinesthetics develop

Exploring Students’ Barriers to Code-Switching in English Classroom Prastiwi, Retno; Septiyana, Linda; Suprihatin, Yeni; Setiyana, Leny
Lexeme : Journal of Linguistics and Applied Linguistics Vol. 7 No. 1 (2025): JANUARY 2025
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ljlal.v7i1.46977

Nowadays, studies on code-switching involving students have received limited focus, despite many research conducted on the university students’ code-switching. This study examines the contemporary issue of students’ barriers due to excessive dependence on code-switching in the English classroom. This phenomenological study employed a qualitative analysis technique and involved ten students from the English and Arabic departments of a state Islamic institution in East Lampung, Indonesia. The research data were acquired through observations and interviews with the participants. Additionally, the findings of this study indicate that a lot of students consider the social context, including the identity of the interlocutor and the situations code-switching occurs in the English classroom. Furthermore, most of students associated code-switching with the custom prevalent in their environment. This study also revealed that students consciously realize and admit barriers in the learning process. The barriers stem from the students’ excessive dependence on code-switching, hindering their ability to engage in tasks necessitating the usage of the target language. This study’s findings will offer significant insights for students to help reduce the continuing usage of code-switching by anticipating its future implications, which will assist lecturers in adjusting their approach to code-switching in the English learning process in each department.

Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.

PERAN KELOMPOK WANITA TANI (KWT) DALAM MEMBANTU PEREKONOMIAN KELUARGA DI DESA PURWODADI LAMPUNG TENGAH Suprihatin, Yeni; Dartiara, Rika
Jurnal Studi Gender dan Anak Vol 3 No 1 (2021): SETARA: Jurnal Studi Gender dan Anak
Publisher : Center of Gender Studies and Child of State Islamic Institute of Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/jsga.v3i1.3196

This study aims at describing the role of farmer women community in improving the family income located in Purwodadi Central lampung. KWT as the solution of the problems which certainly can help in the field of the welfare of family. Descriptive design was used in this research. The researcher determined the informants by using purposive sampling technique with the number of informants 12 people. The type of data used is primary data and secondary data. Data collection techniques were collected through the triangulation methods such as observation (non-participant), in-depth interviews and questionnaire. The result of the data indicated that the farmer women can be both the independent women and the fully housewives. By joining the farmer women community, they could earn of farming to help their husband and to meet the needs of family.

Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.

Strengthening Digital Branding Capacity of Culinary MSMEs in Denpasar through Community-Based Coaching Clinic Wicaksana, GDA; Pratama, IGY; Ariesta, I Gusti Bagus Bayu Baruna; Suprihatin, Yeni; Putra, I Made Agus Andika; Saputra, Yoga Ramanda
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.683

This study explores the implementation of a coaching clinic designed to strengthen the digital branding capacity of culinary micro, small, and medium enterprises (MSMEs) at Graha Nawasena Denpasar, a community hub for inclusive entrepreneurship. Adopting a qualitative descriptive approach, data were collected through observation, interviews, and literature review, and analyzed using the Miles and Huberman interactive model. The coaching clinic focused on equipping MSMEs particularly those managed by persons with disabilities with practical knowledge in SEO strategies, visual branding, and storytelling for social media platforms. The findings indicate a marked improvement in participants’ confidence, digital literacy, and branding output. Participants were able to enhance their online presence by applying content creation techniques learned during the program. The initiative not only contributed to increasing the market visibility of MSMEs but also fostered a sense of empowerment and inclusion through a participatory, accessible learning environment. The case of Difel Café illustrates how community-based mentoring can lead to impactful and sustainable branding outcomes. This study provides practical insights for future interventions in digital MSME development, particularly in marginalized communities. It underscores the importance of inclusive, context-sensitive training programs in advancing Indonesia’s digital economy through grassroots empowerment.

Strengthening Digital Branding Capacity of Culinary MSMEs in Denpasar through Community-Based Coaching Clinic Wicaksana, GDA; Pratama, IGY; Ariesta, I Gusti Bagus Bayu Baruna; Suprihatin, Yeni; Putra, I Made Agus Andika; Saputra, Yoga Ramanda
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.683

This study explores the implementation of a coaching clinic designed to strengthen the digital branding capacity of culinary micro, small, and medium enterprises (MSMEs) at Graha Nawasena Denpasar, a community hub for inclusive entrepreneurship. Adopting a qualitative descriptive approach, data were collected through observation, interviews, and literature review, and analyzed using the Miles and Huberman interactive model. The coaching clinic focused on equipping MSMEs particularly those managed by persons with disabilities with practical knowledge in SEO strategies, visual branding, and storytelling for social media platforms. The findings indicate a marked improvement in participants’ confidence, digital literacy, and branding output. Participants were able to enhance their online presence by applying content creation techniques learned during the program. The initiative not only contributed to increasing the market visibility of MSMEs but also fostered a sense of empowerment and inclusion through a participatory, accessible learning environment. The case of Difel Café illustrates how community-based mentoring can lead to impactful and sustainable branding outcomes. This study provides practical insights for future interventions in digital MSME development, particularly in marginalized communities. It underscores the importance of inclusive, context-sensitive training programs in advancing Indonesia’s digital economy through grassroots empowerment.

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