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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Penelitian Pendidikan Jurnal Bina Mulia Hukum Journal of Humanities and Social Studies Pena Justisia: Media Komunikasi dan Kajian Hukum Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Equivalent: Jurnal Ilmiah Sosial Teknik International Journal of Law and Society
Nurani, Nina
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Penguatan SDM Berkarakter Komunitas dan Literasi Pemasaran Digital melalui Pemanfaatan AI dan Sosial Media dalam Mendukung Upaya UMKM Jawa Barat Naik Kelas Nurani, Nina; Hermina, Nurul; Santoso, Anton Budi; Oktari, Sari Dewi; Marinda, Vina Silviani
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.21077

Abstract

UMKM memiliki peranan yang sangat penting bagi kemajuan perekonomian suatu negara. Bahkan, seringkali pula UMKM dikatakan sebagai tulang punggung perekonomian suatu negara karena perannya yang tidak hanya mendorong pertumbuhan ekonomi, tetapi juga mampu menyejahterakan kehidupan masyarakat secara luas. Meskipun begitu, pelaku UMKM seringkali dihadapkan pada berbagai permasalahan selama menjalani proses bisnisnya yang dapat menghambat perkembangan bisnisnya, serta ketidakmampuannya untuk dapat bersaing. Adapun salah satu kendala yang dapat menjadi penghambat pelaku UMKM sulit untuk mengembangkan bisnisnya adalah ketidaksiapan untuk beradaptasi dengan cepat terhadap kemajuan teknologi, termasuk dalam hal pemanfaatan teknologi Artificial Intelligence (AI), serta masih minimnya kapasitas untuk berinovasi dalam penggunaan digitalisasi. Padahal, pemanfaatan AI dapat mendukung keberlanjutan bisnis yang dijalankan oleh para pelaku UMKM tersebut, terutama dalam hal memasarkan produk/jasa yang ditawarkannya. Oleh sebab itu, dalam rangka mengatasi permasalahan tersebut, maka perlu diadakannya kegiatan Pengabdian kepada Masyarakat (PkM) yang diberikan dalam bentuk program pelatihan dan penyuluhan yang bertujuan untuk meningkatkan pengetahuan dan pemahaman yang terkait dengan literasi pemasaran digital melalui pemanfaatan AI dan sosial media dalam mendukung upaya UMKM Jawa Barat naik kelas. Kegiatan PkM ini diadakan pada hari Kamis, tgl. 22 Mei 2025 yang bertempat di Gedung F Lt. 2 Kampus Universitas Widyatama, Jl. Cikutra No. 204A, Bandung. Peserta yang mengikuti acara PkM ini merupakan para pelaku UMKM Jawa Barat yang berjumlah sebanyak 25 orang. Untuk materi yang disampaikan oleh para narasumber difokuskan pada pembahasan mengenai penguatan karakter SDM komunitas yang berdampak pada peningkatan keterampilan dan kreativitas inovasi digital, serta pemahaman terkait literasi pemasaran digital melalui pemanfaatan AI dan sosial media dalam mendukung upaya UMKM Jawa Barat naik kelas. Sementara itu, untuk materi yang disampaikan oleh pembicara mencakup penjelasan (pemaparan) materi dan simulasi singkat penggunaan teknologi digital AI, serta diskusi dan tanya jawab secara pribadi dengan peserta.
PENINGKATAN KOMPETENSI TECHNOPRENEUR BERBASIS E-COMMERCE DALAM MENGEMBANGKAN KEUNGGULAN DAYA SAING PASAR GLOBAL PADA PELAKU BISNIS UMKM KOTA BANDUNG Nurani, Nina; Sutisna, Deden; Hermina, Nurul; Suratman, Maman; Suganda, Uce Karna; Yuaningsih, Lilis; Firdaus, Erwin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 29 No. 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.50252

Abstract

UMKM memiliki dampak yang cukup besar terhadap perekonomian Indonesia. Walaupun UMKM telah melakukan ekspor berbasis e-commerce, UMKM masih mengalami berbagai kendala akibat minimnya kompetensi SDM, yaitu belum dapat memasarkan produk dengan maksimal. Oleh karena itu, pemasaran produk saat ini merupakan kendala bagi pelaku usaha UMKM. Peningkatan kompetensi bagi para technopreneur UMKM Kota Bandung diperlukan agar memiliki keterampilan yang terhubung satu dengan lainnya untuk dilatih dan dikembangkan lebih lanjut sehingga mampu menghasilkan kinerja ekspor terbaik dalam mengelola usahanya berbasis e-commerce. Kegiatan Pengabdian Kepada Masyarakat yang berupa pemaparan materi mengenai bisnis pasar global dilaksanakan pada 29 Mei 2022. Sebanyak 40 mitra UMKM KADIN Kota Bandung yang menghadiri kegiatan ini memiliki usaha di bidang kuliner, fashion, jasa dan perdagangan. Berdasarkan hasil evaluasi, kegiatan berjalan dengan baik dan materi pelatihan sesuai dengan kebutuhan kerja. Tindak lanjut dari kegiatan ini adalah diperlukannya program keberlanjutan dengan bantuan dosen Program Pascasarjana Magister Manajemen Universitas Widyatama dan KADIN Kota Bandung untuk membangun technopreneurship dan kebersamaan antar komunitas UMKM melalui Forum Informasi/ Komunikasi media. 
Pengaruh Kompetensi dan Motivasi terhadap Kinerja Karyawan DPH PT. Bio Farma (Persero) Rizqia, Dinda Nurul; Nurani, Nina
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.885

Abstract

Employe performance is a major factor in achieving company goals and even company performance, this study aims to determine the partial effect of competence and motivation on the performance of DPH employees in the Cisarua Regional Office. This study uses a quantitative verification approach with interview techniques and questionnaires in data collection. The sample of this research is probability sampling which is a sampling technique by providing equal opportunities for each population. Data analysis uses simple liner regression techniques and multiple liner regeresi to assess the effect of independent variables on the dependent variable. The results showed that the competence and motivation of DPH employees in the Cisarua Regional Office The competence of employees can be said to be in a moderate or moderate category by showing a value of >0.67. However, partially competence and motivation have a positive and significant influence on the performance of DPH employees in the Cisarua Regional Office, with the percentage amount for the competency variable being 12.25% and motivation amounting to 11.2%. While simultaneously competence and motivation have a positive and significant effect on performance by 38%, then 62% is influenced by other variables outside this study.
The Effect of Work Motivation, Compensation on Performance Employees at The Village Service Yudistia, Isna; Nurani, Nina
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 5 No. 1 (2023): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v5i1.138

Abstract

Factors that influence the achievement of performance are factors of work motivation and compensation. Motivation is formed from an employee's attitude in dealing with work situations. Motivation is a condition that drives self-directed employees to achieve organizational goals. A mental attitude encourages employees to achieve maximum work performance, so they can achieve maximum performance if they have high work motivation. The research objective was to determine the effect of work motivation on employee performance and compensation on employee performance in the Cisaranten Bina Harapan sub-district. The sampling technique uses saturated sampling, where all population members are used as samples. The sample used is 36 respondents. The data collection method was carried out by distributing questionnaires and data analysis using SPSS. This study shows that work motivation has a positive and significant effect on employee performance, and compensation has a positive and significant effect on employee performance in Cisaranten Bina Harapan village.
Guarantee of Legal Protection as a Principle of Lecturers’ Professionalism: The Moderating Role of Religiosity on the Influence of Emotional Regulation and Psychological Well-Being on Lecturers’ Work Engagement Nurani, Nina; Rahmayanti, Rima; Salsabil, Imanirrahma
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.4309

Abstract

This study aims to understand the guarantee of legal protection as a principle of lecturers’ professionalism by developing and examining a model of the influence of emotional regulation and psychological well-being in influencing work engagement and lecturer performance, which is in line with the professionalism principle as a form of legal protection, in West Java Province. The moderating role of religiosity in Muslim and non-Muslim lecturers are also considered in influencing the level of interaction between variables. This study uses normative juridical and quantitative method. Normative juridical method is carried out by examining primary, secondary and tertiary legal materials, both documents and laws and regulations. For the quantitative study, 120 Muslim and non-Muslim lecturers are selected using purposive sampling. Data is distributed online and offline using Google Forms, then processed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS software. The findings indicate that (1) the criteria for obtaining lecturer certificates are not yet comprehensive according to the role and position in the Teachers and Lecturers Law; and (2) the management of intellectual property rights (IPR) in universities is not yet optimal according to the legal protection of the results of creations and innovations in the IPR Law. Emotional regulation and psychological well-being influence work engagement, and work engagement has a positive influence on lecturer performance. The study also confirms the mediating role of work engagement and moderating role of religiosity within the relationship. This study provides insight of the guarantee of legal protection for the position, rights, and obligations along with recognition of lecturers in developing creativity and innovation in accordance with the principles of professionalism. This study also highlights the moderating role of religiosity by involving Muslim and non-Muslim participants in a cross-cultural context, thereby allowing a more comprehensive understanding of the influence of religiosity and cultural diversity on the variables studied.
Co-Authors Apriwandi Budiawan, Andi Deden Sutisna Deden Sutisna Dewi Oktari, Sari Ependi, Maolana Firdaus, Erwin Hafied Noor Bagja Mahri, Nadya Maman Suratman Marinda, Vina Silviani Nasution, Muhammad Aulia Nursiti Nursiti, Nursiti Nurul Hermina Oktari, Sari Dewi Rahmayanti, Rima Rizqia, Dinda Nurul Salsabil, Imanirrahma Santoso, Anton Budi Silviani Marinda, Vina Suganda, Uce Karna Yuaningsih, Lilis Yudistia, Isna