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All Journal Business UHO: Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business EKUITAS (Jurnal Ekonomi dan Keuangan) JMB : Jurnal Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pendidikan dan Kewirausahaan JTIULM (Jurnal Teknologi Informasi Universitas Lambung Mangkurat) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JKTP Jurnal Syntax Fusion : Jurnal Nasional Indonesia ETNIK : Jurnal Ekonomi dan Teknik Jurnal Locus Penelitian dan Pengabdian JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis dan Kewirausahaan Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) MDP Student Conference MJIIS Jurnal Pengabdian Masyarakat Manage
Andriana, Ana Noor
Administrasi Bisnis, Universitas Mulawarman
Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Journal : mdp student conference

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Investigasi Dampak Shopping Motivation Pada Generasi Z Pengguna Smartphone Merek iPhone di Kota Samarinda Anugrahni, Sisilia; Bharata, Wira; Arsyad, Annisa Wahyuni; Andriana, Ana Noor
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7436

Abstract

This study aims to determine whether utilitarian motivation and hedonic motivation can affect satisfaction which later leads to the loyalty attitude of generation Z iPhone brand smartphone users in Samarinda City. This research is a type of quantitative research with associative methods. The population in this study is generation Z who use iPhone smartphones in Samarinda City. The sample was obtained using accidental sampling technique and using data analysis techniques in the form of Structural Equation Modeling (SEM)-PLS method. Based on the results of the study, it shows that hedonic motivation has a significant effect on customer satisfaction and loyalty. While utilitarian motivation only has a significant effect on customer satisfaction, it has no significant effect on customer loyalty.
Adopsi Model UTAUT 2 : Penggunaan Teknologi QRIS Kopiria Samarinda Risky, Risky; Bharata, Wira; Andriana, Ana Noor; Arsyad, Annisa Wahyuni
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7478

Abstract

: This research aims to determine the intention and behavior of QRIS technology usage among consumers of Kopiria in Samarinda City through the UTAUT 2 research model by Visnawath Venkatesh. This type of research employs an explanatory research design. Data collection techniques involve distributing questionnaires with multiple questions that describe each indicator on the variables. The sampling technique is non-probability sampling through quota sampling method, with a total of 100 respondents. The data analysis technique used is the structural equation model (SEM) analysis with the assistance of Smart PLS 4 software. The results of this research indicate a positive influence of performance expectation, effort expectation, social influence, hedonic motivation, and price value on the behavioral intention and usage behavior. Four variables show significant values, namely performance expectation, social influence, and price value on behavioral intention, and behavioral intention on usage behavior.
Co-Authors A. Muh. Aqsha Zulkarnain Agwesti Yasshyka Ahmad Yunus Aini Pitaloka Aisha, Zharifa Aji Nadiya Rahmadhani Annisafazzahra, Annisafazzahra Anugrahni, Sisilia Aprilia Putri Listiana Aprillia Pratiwi Putri Arif Maulana Ramdhani Arsyad, Annisa Wahyuni Arwin Sanjaya Aulia, Selpi Cantika Oktamel Darus Celomita Aurelia Aliyas Chadijatus Salmah Chofifah Wulandari Derin Alfida Putri Desi Sari Fatmalawati Dhea Aulia Dhelina Putri P Dheris Mahendra Diana Aulia Putri Diana Tri Ambarwati Dinda Noer Pratiwi Edward Collin Cristian Eva Muliyani Fadila, Ilmi Rahma Fika Sintia Finnah Fourqoniah Fitriani, Firda Ghofur Ainun Najib, Abdul Gloria Jelita H., Adietya Arie Hesti Rahmah Maulidah Hetami, Adietya Arie Hijrah, Lailatul Ichwana, Salsabela Oktanur Ilham Akbar Amor Indrawanti Febri Valencia Jemminastiar, Rafly Kartika Kartika Kinanti, Rahayu Komala, Stefany Kusuma, Alifia Nurul Laura Viviana Ardiyansyah Iryanto M, Nurlaily Suwondo Mardalena Ardiyani Mardalena Ardiyani Mardiayanti Mardiayanti Maura, Adinda El Melyscha Imanuella Keka Muhammad Astrickosyah Daffa Pratama Muhammad Fachrun Fachrezi Muhammad Fadil Hariyanto Muhammad Fadil Haryanto Muhammad Zaini Mustafa, Kemala Nosaly, Ferdy Satya Nurasmi, Nurasmi Opilia Arpiani Putri Pingki Pingki Poppy Alvianolita Sanistasya Prajna Dyah Kinanti Rahayu Kinanti Retna Nur Rahmahyanti Reza Riandani Risky, Risky Rokhayah, Eka Gustiani Sahariah, Siti Salsabila Salsabila, Salsabila Sari, Yurisa Putri Silfa Salma Shine Silma Fauziah Silvi Elvara Syafira Rahmalia Indah Tika Umilatul Muniroh Umbar Reksha Lakatisa Wariyanti Mayang Sari Wariyanti Mayang Sari Wediawati, Tuti Widodo, Reza Widya Utami Putri Wira bharata Yesy Aningrum Yurisa Putri Sari