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Aryanto, Vincent Didiek Wiet
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Penelitian Ekonomi dan Bisnis

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The Effect of Advertisement, Discounts, and Game Visuals on Interest in Purchasing Cash Game Online (Case Study on Online Game Genshin Impact) Almeira, Arlynda; Aryanto, Vincent Didiek Wiet
Jurnal Penelitian Ekonomi dan Bisnis Vol. 10 No. 2 (2025): September 2025
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v10i2.7851

Abstract

This study aims to analyze the effect of advertisements, discounts, and visual games on buying interest in online cash games (Genshin Impact). The population taken in this research is new Genshin Impact players from the existing community on Twitter and Facebook. After distributing 100 questionnaires to 100 respondents, the results will be analyzed and processed. After the data is collected, the data will be analyzed through several stages, namely Validity and Reliability tests, Normality, Multicollinearity and Heteroscedasticity tests, Multiple Linear Regression Analysis, T and F tests, and the last is the Coefficient of Determination test where all of them are analyzed using IBM SPSS Statistics 25 software. The results show that advertising and visual game variables have a positive and significant effect on purchase intention, while the discount variable does not have a significant effect on purchase intention.
Co-Authors Adinda Maharani, Azahra Almeira, Arlynda Amjad Ali Ana Kadarningsih Apriliana, Salsabila Ariati Anomsari Cahya, Handy Nur Calya Dini Daniswara Chasanah, Amalia Nur Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Aqmala Dwi Eko Waluyo Eliza Junita Siswanto Fadillah Putri Abadi Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Hariyadi, Guruh Taufan Harwati, Tan Anna Herry Subagyo Hidayah, Charisma Indah Nur Imang Dapit Pamungkas Ivonne Angelic Umboh Kurnia Agari, Bella Fitri Lobo, Kevin Miharja, Thalita Salsabila Muhammad Afif Alfandy Nanda Adhi Purusa Nanda Avi Tiara Putri Ningrum, Lintang Setya Novita Mayasari, Novita Piji Pakarti Pradana, Arya Rukma Putri Amalia Retno Indah Hernawati Rizkynugraheny, Andien Dwi Roymon Panjaitan Rudi Kurniawan Setiani, Tieska Ade Merry Silvia Damayanti Siswanto, Eliza Junita Sofiyana, Andini Susilowati, MG Westri Kekalih Syamsul Arifin Taufan H, Guruh Taufiq, Yudi Muahamad TBP, RR Rhadiana Thalita Salsabila Miharja Widhi, B. Andini Nugrahaning Wisit Rittiboonchai Wulandari, Yunita Ike Yohan Wismantoro Yulita Setiawanta