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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Dinamika Administrasi Bisnis ABDI MASSA: Jurnal Pengabdian Nasional Berdikari : Jurnal Ekonomi dan Statistik Indonesia RELASI: Jurnal Penelitian Komunikasi GEMAH RIPAH: Jurnal Bisnis Socius: Social Sciences Research Journal Jurnal Social Society Journal of Economics and Economic Policy Jurnal Maisyatuna
Mulyati, Awin
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Journal : Jurnal Dinamika Administrasi Bisnis

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Pengaruh Good Corporate Governance dan Ukuran Perusahaan Terhadap TaxAvoidance pada Perusahaan UKM di Surabaya dan Sidoarjo Periode Tahun 2017-2019 Saputra, Marga; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4625

Abstract

AbstractThis study was conducted to analyze the effect of Good Corporate Governance (Board of Director’s Size and Managerial Ownership), and Company Size toward Tax Avoidance of Small and Medium Enterprises (SMEs) in Surabaya and Sidoarjo in 2017-2019 period.The sampling technique was purposive sampling in Small and Medium Enterprises (SMEs). Therefore, 11 companies were obtained and it gained 33 samples of observational data during three years of research period. Multiple linear regression method analysis is used to analyze these data.Hence, the feasibility of the study model has shown that Tax Avoidance was significantly influenced by the Board of Directors, Managerial Ownership, and Company Size. This showed that the independent variable is able to explain the diversity of Tax Avoidance. Afterward, the result of hypothesis testing proved that; 1) Board of Directors’ Size has a positive and significant effect on Tax Avoidance; 2) Managerial Ownership has a positive and significant effect on Tax Avoidance; 3) Company Size has no significant effect on Tax Avoidance.  According to the authors, it is because of companies that have been registered and had legal standing. They have an obligation to pay taxes based on the company’s proportion.Based on the research model has been proposed by the author. It indicated the variation of Tax Avoidance variables can be explained together with by Board Directors size’ ratio, Managerial Ownership, and Company Size variables in the amount of 26,5%. Whereas, its remaining in the amount of 73,5% was influenced by variables outside the research, for instance; Leverage variables, Liquidity, CSR and etc.Keywords : Board of Directors Size, Managerial Ownership, Company Size, Tax Avoidance
PENGARUH PROMOSI, FASILITAS, DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI WISATA KAMPOENG DJAWI JOMBANG Putri, Karlinda Anika Rigita; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5409

Abstract

ABSTRACTThis research conducted by the author with the titled The Effect of Promotion, Facilities, and Travel Attractions on Visiting Decisions. The author takes the tourism destination in  Kampoeng Djawi Jombang.Kampoeng Djawi  is a tourist destination in  Jombang city which seeks to bring up and introduce Javanese models of old days. Kampoeng Djawi Jombang was established in 2013. This tour has 5 clusters, each of which has its own characteristics.This study aims to find out and analyze how the influence of Promotion, Facilities, and Tourism Attraction on Visiting Decisions  The population in this study are visitors who will visit Kampoeng Djawi Jombang Tourism.The results showed that promotion and facilities had a positive and significant effect on the Visiting Decision, while the Attraction of Tourism did not significantly influence the Visiting Decision on the Kampoeng Djawi Jombang Tourism. This is because the Attractions of Kampoeng Djawi such as the type of performances that are less attractive and inadequate lodging in Kampoeng Djawi Jombang. In this study it is also known that the Visit Decision is influenced by the variable Promotion, Facilities, and Travel Attraction by 30.9% while the remaining 69.1% is influenced by variables or other factors not examined in this study such as Location, Ticket Prices, Quality Services and so on.
Pengaruh Harga Inovasi Produk Dan Promosi Melalui Media Online Instagram Terhadap Keputusan Pembelian (Survey Pada Konsumen Di Toko Handmade Shoes Surabaya) Agustin, Alfianti; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5405

Abstract

ABSTRACT               The company must determine the marketing strategy used to compete. The marketing strategy applies the target market and marketing mix or better known as 4P (product, place, price and promotion). Companies are competing to dominate market share. By having a unique product, consumers will be interested, in this way the company will dominate the market. The purpose of this study was to determine the effect of Price, Product Innovation and Promotion on Consumer Purchasing Decisions in Surabaya Handmade Shoes Stores. As for supporting this research, the authors use quantitative methods with survey research using questionnaires as instruments. The population in this study were consumers who bought bags and shoes at the Handmade Shoes Store in Surabaya. The sample of this study used a non-probability sampling method (non-random sampling) with a purposive sampling technique of 100 respondents. The data analysis technique used is multiple regression analysis. The results of this study indicate that all independent variables namely Price, Product Innovation and Promotion through Instagram Online Media have a positive influence on the dependent variable namely the Purchasing Decision.Keywords: Price, Product Innovation, Promotion and Purchasing Decisions.
PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA WARUNG ASELA KABUPATEN SAMPANG MADURA Rahmawati, Mega; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4630

Abstract

ABSTRACT The development of the business world in Indonesia is increasingly increasing, as evidenced by the increasing number of companies that stand and move in various businesses, including culinary businesses such as the Warung Asela business that is mushrooming every year. Store Atmosphere is one of the determining factors in the price of customer satisfaction. This study tries to explain the effect of store atmosphere and price on consumer satisfaction at Warung Asela Sampang RegencyThis researcher uses a quantitative method with survey research using a questionnaire as an instrument. The population in this study are consumers who have been to Warung Asela Sampang Regency. The sample of this study used a non-probability method (non-random sampling) using a purposive sampling technique totaling 100 respondents. The data analysis technique used is multiple regression analysis.The results of this study indicate that all independent variables namely store atmosphere and price have a positive influence on the dependent variable, namely customer satisfaction. Keywords: store atmosphere, price and customer satisfaction
Pengaruh Corporate Social Responsibility (Diversity, Employee Support, dan Environment) Terhadap Employee Performance Bank BRI Kantor Cabang Surabaya Pahlawan Adhistamala, Adhistamala; Pratiwi, Ni Made; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5866

Abstract

Good corporate governance in the implementation of Corporate Social Responsibility to be realized in the fulfillment of human rights whose results can be directly enjoyed by employees. To facilitate data collection, techniques are needed in making questionnaires that will be distributed to respondents. In this study, the data collection technique used is through a questionnaire using a Likert Scale which is a psychometric scale in the research questionnaire. The regression coefficient of the negative value Diversity variable states that there is no significant increase in employee performance through the variable Diversity. The regression coefficient for the Employee Support variable is positive, stating that there is a significant increase in Employee Performance through the variable Employee Support. The positive Environment variable regression coefficient states that there is a significant increase in Employee Performance through the variable Environment. The results of this study indicate that the three independent variables have an influence on the dependent variable if tested simultaneously, but one of the three variables doesn’t have a strong influence, namely the Diversity variable.Keywords: Corporate Social Responsibility Diversity, Employee Support, Environment, Employee Performance.
PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP PEMBELIAN IMPLUSIF KONSUMEN NEO COFFEE Izza, Nurrohmatul; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5873

Abstract

AbstractTagline and Brand Ambbassador is a form of promotion to introduce products to be better known and memorable by consumers. This study aims to find out how much influence Neo Coffee Tagline and Brand Ambassador has on the Purchase of Consumer Impclusive Neo Coffee. In this study the method used is a quantitative approach The method used is to use surve method, by describing the principle on correlational research because it is more focused on explaining the relationship between two or more variables and refining it in an effective way to convey opinions and thoughts. The results of this study show that there is a positive and significant influence of Tagline and Brand Ambassador on the Impulsive Purchase of Neo Coffee consumers. The influence of Tagline and Brand Ambassador on impulsive purchases of 54.1% variable is influential. The remaining 45.9% was influenced by other factors not used in the study. Keywords : Tagline, Brand Ambassador, NEO COFFE, Lucas Wayv.
Co-Authors Abdul, Sadam Adhistamala, Adhistamala Agustin, Alfianti Agustin, Intan Dwi Aini, Nike Nur Ayu Putri Ayun Maduwinarti Azhari, Ayu Baadila, Nanda Rizky Darsono, Intan Ayu Septia Dwi Putri, Dwi Dwi Yulianti, Annisa Erlangga Erlangga Farisa, Indri Fatimatus Zahro, Fatimatus Febianti, Intan Fitriyani, Liza Hutomo, Achmad Adhiaksa Irawan, Wahyu Izza, Nurrohmatul Khansa Rakha Dimas, Rocky Kharisma, Nadya Afiffatur Krisnawati, Silla Lathifa, Laily Nur Latifah, Siti Suryani Nur Maharani, Devina Yulia Maruta, IGN Anom Maruto, IGN Anom Maullana Arifin, Muhammad Mega Rahmawati, Mega Muarifah, Indah Muflif, Dika Nabil Mulyati, Diana Mulyati, Diana Juni Muniroh, Hajar Nasution, Ute Chairuz Nasution, Ute Chairuz M. Ni Made Pratiwi, Ni Made Novianty, Cindy Novitasari, Anggun Dwi Nusaputri, Syariy Pratiwi, Ni Made Ida Pujianto, Agung Purbayani, Riris Verdina Putri, Dwi Adianti Tasya Putri, Elisa Mardiani Putri, Karlinda Anika Rigita Putri, Rani Budianawati Rachmawati, Ainur Rachmawati, Ika Rahmandwika, Arfian Rizky Rahmawati, Cindy Sekar Ratih, Faradika Maria Riyanto, Bela RR. Ella Evrita Hestiandari Safiyah, Resalatus Saputra, Marga Saputra, Vony Saputri, Angelina Devi Sari, Hanny Rosa Puspita Sari, Nindi Siti Khomariyah, Siti Sri Andayani Sunarti Susanti, Dila Susantik, Susantik Titik Suryani Tjahjono, Endro Ulifa, Mariya Wati, Anna Firinda Widayanti, Lisa Wulandari, Zanualita