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Edukasi Digitalisasi Pemberdayaan dan Pemasaran Produk UMKM di Desa Boboh, Kabupaten Gresik Syamsul Arifin; Lelli Kisdayanti; Abu Darim; Andrik Gastri Widjatmiko; Siti Nur Chotima; Evi Maulidya Putri Halisya
Jurnal Pelita Pengabdian Vol. 1 No. 1 (2023): Januari 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpp.v1i1.2068

Abstract

Kuliah kerja nyata (KKN) merupakan program yang diterapkan untuk memberikan manfaat bagi mahasiswa agar dapat belajar mengenali dan mengkaji permasalahan yang ada dengan menerapkan ilmu yang sudah didapatkan sehingga dapat membantu menyelesaikan masalah yang ada di masyarakat dan bermanfaat untuk masyarakat itu sendiri untuk mendapat pilihan dalam menyelesaikan masalah tersebut. Tujuan dari KKN ini adalah untuk membantu masyarakat mengembangkan UMKM di era digitalisasi, dengan melakukan pendekatan selama satu bulan sehingga diperoleh hasil bahwa rata-rata pelaku usaha masih belum memanfaatkan media internet sebagai sarana untuk mempromosikan produk sehingga dari permasalahan tersebut mahasiswa bekerjasama dengan dosen membantu merencanakan program pengembangan, edukasi dan pemberdayaan UMKM Dusun Gantang agar dapat bertahan di era digitalisasi.
THE INFLUENCE OF PROMOTIONAL STRATEGIES AND CONSUMER BUYING INTEREST ON PURCHASING DECISIONS AT LOTTE MART MARVELL CITY SURABAYA Fitri Ayu Ariyani; Abu Darim; Aisyah Darti Megasari; Siswanto Siswanto; Devangga Putra Adhitya Pratama
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 2 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v1i2.315

Abstract

This study aims to describe the effect of promotion and consumer buying interest on purchasing decisions at Lotte Mart Marvell City Surabaya. The population and sample of this research are HRD and Consumers of Lotte Mart Marvell City. Data collection techniques used are interviews and documentation. The data analysis technique used is descriptive quantitative analysis technique. In quantitative descriptive analysis, instrument test, classical assumption test, and multiple linear regression analysis were carried out. The results of this study are, the f test has a significance value of 0.000. This value is smaller than 0.05 (0.000 <0.05. The f test results are declared feasible because they are less than 0.05 (5%). The results of the t-test value on the promotion variable (X1) are 0.000. This value is smaller than 0.05 (partially influential) and the t-count value proved positive at 3.610. It can be concluded from the two hypotheses, namely H1: "Promotion has a significant effect on purchasing decisions." While the consumer buying interest variable (X2) can be seen the significance value of 0.072 which means more than 0.05 (.0.05), H2 "Consumer buying interest has no significant effect on purchasing decisions".
THE INFLUENCE OF DIVIDEND POLICY, DEBT POLICY & PROFITABILITY ON THE VALUE OF PROPERTY AND REAL ESTATE COMPANIES ON THE INDONESIAN STOCK EXCHANGE Lis Setyowati; Galuh Nurcahyo; Abu Darim; Vanda Kristia Gayatri; Ony Thoyib Hadiwijaya; Syamsul Arifin
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 2 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v1i2.317

Abstract

This study aims to determine the effect of dividend policy, debt policy, and profitability on firm value. The independent variables in this study are dividend policy as measured by the dividend payout ratio, debt policy as measured by the debt to equity ratio, and profitability as measured by return on assets. The dependent variable in this study is firm value as measured by Tobins'q. The sampling technique uses the purposive sampling method, namely the selection of samples using certain criteria. The form of this research is quantitative. The data analysis technique was carried out by multiple linear regression analysis using the SPSS program. The results of this study are dividend policy and profitability have a positive and significant effect on firm value. While the debt policy has no significant effect on firm value.