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Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
Analysis of Micromanagement Strategies in MSMEs in the Digital Era Mardiah, Ainil; Afrizal, Afrizal; Amalia, Fisy; Fatchuroji, Acep; Muhammad Sabir
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1748

Abstract

The purpose of this study is to analyze micromanagement strategies in MSMEs in the digital era. This research approach collects data through a literature review, which involves reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The results of this study suggest that in the digital era, MSMEs must adopt micromanagement strategies to enhance competitiveness and operational efficiency. These strategies include operational optimization through technology, digital marketing based on social media and e-commerce, financial management utilizing digital applications, and enhancing human resources and leadership through digital literacy. The utilization of consumer data also drives innovation in products and services. The successful implementation of this strategy is supported by the synergy of the digital ecosystem, including the active role of the government, technology platforms, universities, communities, and local media and influencers in providing access, mentoring, and sustainable promotion for MSMEs.
Customs Law Enforcement on Exports and Imports: An Empirical Study in Indonesia Arkam Musa; Sunardi Purwanda; Muhammad Darwis; Muhammad Sabir; Muhammad Akbar Fhad Syahril
YURISDIKSI : Jurnal Wacana Hukum dan Sains Vol. 21 No. 3 (2025): December
Publisher : Faculty of Law, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/yurisdiksi.v21i3.346

Abstract

Law enforcement in the field of customs is an important element in maintaining the country's fiscal interests and economic sovereignty. This study aims to analyze the effectiveness of customs law enforcement in export and import activities, identify the factors contributing to export–import smuggling, and examine the preventive and repressive measures implemented by customs authorities. This article combines a normative legal approach with empirical support sourced from the Directorate General of Customs and Excise (DJBC) and the Parepare Customs and Excise Supervision and Service Office (KPPBC). The focus of the research includes the effectiveness of customs law enforcement, the factors causing the smuggling of export-import goods, and the preventive and repressive strategies applied. The results of the analysis confirm that although the legal framework is relatively comprehensive, implementation challenges—including limited institutional capacity, extensive territorial waters, and a low culture of compliance—hinder the effectiveness of law enforcement. Recommendations include strengthening human resources, implementing risk management, increasing inter-agency cooperation, and enhancing efforts to recover state losses.
Naqd al-Sanad Dalam Studi Hadis: Perkembangan Historis, Prosedur Metodologis, dan Signifikansinya: Naqd al-Sanad in Hadith Studies: Historical Development, Methodological Procedures, and Its Significance Muhammad Sabir; Zaenab; Sulfiana; Nurul Islamiah; Dhiya Alfiah
Jurnal Kolaboratif Sains Vol. 9 No. 1: Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.10368

Abstract

Metode kritik sanad merupakan elemen fundamental dalam studi hadis yang berfungsi sebagai instrumen verifikasi keotentikan periwayatan hadis Nabi Muhammad saw. Penelitian ini bertujuan untuk mengkaji makna dan sejarah perkembangan metode kritik sanad dalam tradisi keilmuan islam, menjelaskan Langkah-langkah metodologis yang digunakan ulama hadis dalam menerapkannya, serta menganalisis implementasi dan manfaat metode tersebut dalam kajian hadis. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kepustakaan. Analisis data dilakukan melalui penelusuran historis terhadap perkembangan kritik sanad, identifikasi prosedur peniliaian sanad dan perawi, serta evaluasi fungsi kritik sanad dalam menentukan kualitas hadis. Hasil penelitian menunjukkan bahwa kritik sanad berkembang secara bertahap sejak masa sahabat hingga masa kodifikasi hadis, dan diterapkan melalui prosedur sistematis yang mencakup pemeriksaan ketersambungan sanad, keadilan dan ketelitian perawi, serta identifikasi cacat sanad. Metode kritik sanad terbukti memiliki peran penting dalam menjaga otentisitas hadis dan relevan untuk digunakan dalam kajian hadis klasik maupun kontemporer.
INTELLIGENCE ANALYSIS IN DETECTING THE POTENTIAL FOR SOCIAL CONFLICT IN PAREPARE CITY (CASE STUDY: THE DEVELOPMENT OF GAMALIEL CHRISTIAN SCHOOL) Latif, Asriyadi; Sunardi Purwanda; Muhammad Sabir; Aksah Kasim; Kairuddin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18502745

Abstract

This study examines the role of police intelligence analysis in the early detection of potential socio-religious conflict, using the construction of Gamaliel Christian School in Parepare City as a case study. Employing a normative–empirical legal research method, the study analyzes relevant statutory regulations alongside empirical data obtained through interviews, observations, and document analysis conducted at the Intelligence and Security Unit (Satintelkam) of the Parepare Police. The findings reveal that the development project reflects a latent socio-religious conflict characterized by community resistance, religious identity sensitivity, and the politicization of development issues. The conflict was not solely driven by administrative or licensing disputes but was largely influenced by perceptions of injustice, social exclusion, and weak inclusive social communication. The study further finds that Satintelkam plays a strategic role in early conflict detection through information gathering, vulnerability mapping, and social engagement.  However, the effectiveness of intelligence analysis remains constrained by limited cross-sectoral integration, insufficient utilization of intelligence assessments in local policymaking, and the lack of data-driven social intelligence approaches. This research contributes to the development of police intelligence studies by highlighting the importance of intelligence-based early warning systems and offering policy-oriented insights for sustainable socio-religious conflict prevention at the local level.
EFFECTIVENESS OF RESTORATIVE JUSTICE IMPLEMENTATION IN RESOLVING ORDINARY CRIMINAL CASES AT BARRU DISTRICT POLICE Syamsul Bahri; Muhammad Natsir; Aksah Kasim; Sunardi Purwanda; Muhammad Sabir
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639169

Abstract

This study examines the effectiveness of restorative justice in the resolution of general criminal offenses at Polres Barru within the framework of criminal law enforcement in Indonesia. The research employs a normative legal research method, focusing on the analysis of statutory regulations, legal principles, and doctrinal perspectives, particularly Law Number 2 of 2002 on the Indonesian National Police, Law Number 1 of 2023 on the Criminal Code, and Regulation of the Chief of Police Number 8 of 2021 concerning the handling of criminal cases based on restorative justice. The study applies statute and social approaches to assess the consistency and effectiveness of restorative justice implementation at the investigative level. The findings indicate that restorative justice has contributed to improved legal effectiveness by promoting victim recovery, offender responsibility, and social reconciliation, while also enhancing procedural efficiency. However, its implementation faces challenges related to regulatory clarity, law enforcement discretion, and uniformity of application. This study concludes that strengthening normative guidelines and institutional capacity is essential to ensure the sustainable and equitable application of restorative justice in criminal law enforcement.
LEGAL PROTECTION FOR VICTIMS OF HUMAN TRAFFICKING THROUGH THE MICHAT APPLICATION IN BARRU REGENCY Andi Muh. Fadli A; Muhammad Natsir; Elvi Susanti Syam; Sunardi Purwanda; Muhammad Sabir
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18600246

Abstract

This study aims to analyze the legal protection provided to victims of sexual violence in human trafficking crimes (Tindak Pidana Perdagangan Orang or TPPO) within the Indonesian legal framework. Sexual violence as a form of exploitation in human trafficking represents a severe violation of human rights that undermines the dignity and safety of its victims. Using a normative juridical approach, this research focuses on the examination of legal instruments, including Law No. 21 of 2007 concerning the Eradication of the Crime of Human Trafficking, Law No. 12 of 2022 on the Crime of Sexual Violence, and related provisions in the Criminal Code (KUHP). The study highlights that legal protection for victims of sexual exploitation under TPPO encompasses preventive, repressive, and rehabilitative measures. However, implementation remains constrained by weak law enforcement, lack of coordination among institutions, and inadequate victim recovery mechanisms. Findings indicate that strengthening victim-centered legal frameworks, ensuring comprehensive rehabilitation, and improving access to justice are crucial to achieving substantive protection for victims. This research contributes to a better understanding of how Indonesia’s criminal law should evolve to provide holistic protection and justice for victims of sexual violence in human trafficking cases, aligning with international human rights standards.
"IMPLICATIONS OF ARTICLE 477 OF THE 2023 CRIMINAL CODE ON LAW ENFORCEMENT OF THEFT WITH COMPARATIVE ANALYSIS WEIGHTING WITH ARTICLE 363 OF THE OLD CRIMINAL CODE" Andi Herman Yusuf; Muhammad Natsir; Elvi Susanti Syam; Sunardi Purwanda; Muhammad Sabir
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18465231

Abstract

The enactment of the 2023 Criminal Code (KUHP) brought significant changes to the regulation of the crime of aggravated theft, particularly through Article 477 of the 2023 Criminal Code, which replaced Article 363 of the old Criminal Code. This change is not only editorial in nature, but also has implications for the construction of criminal elements and law enforcement practices. This study aims to analyze the implications of the application of Article 477 of the 2023 Criminal Code on the enforcement of the law on aggravated theft and compare it with the provisions of Article 363 of the old Criminal Code. The research method used is normative legal research with a legal approach and a comparative approach, supported by primary, secondary, and tertiary legal materials. The results of the study indicate that there are differences in the regulation of aggravating elements and the systematics of punishment that have the potential to affect the investigation process, prosecution, and judges' considerations in issuing decisions. In addition, the implementation of Article 477 of the 2023 Criminal Code still faces challenges in terms of norm interpretation and the readiness of law enforcement officers. This study concludes that a comprehensive understanding and implementation guidelines are needed so that the implementation of the new provisions can guarantee legal certainty and the effectiveness of law enforcement against the crime of aggravated theft.
VILLAGE FUND CORRUPTION IN CENTRAL LOMPO VILLAGE, BARRU REGENCY: RESISTANCE TO SOCIO-ECONOMIC RIGHTS OF THE COMMUNITY Jumardin Jumardin; Sunardi Purwanda; Muhammad Sabir; Bakhtiar Tijjang; Khaerul Mannan; Andi Sri Rezky Wulandari; Ardiyanti Aris
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.4884

Abstract

This study analyzes corruption involving Village Funds in Lompo Tengah Village, Barru Regency, and proposes preventive measures for transparent and fair management. The objectives include identifying corruption forms and ideal prevention strategies. Using normative and empirical methods, primary data were gathered through observations and interviews, while secondary data came from literature. Findings indicate that corruption arises from weak supervision, low integrity of officials, poor governance, economic issues, and inadequate understanding of financial regulations. Effective prevention requires collaboration among village, community, and local government, with a focus on capacity building, public information transparency, and empowering institutions like the Village Consultative Body (BPD) and Village Consultative Meeting (Musdes). Implementing good governance principles—accountability, participation, and rule of law—is vital for achieving clean management of Village Funds that benefits the community.