Claim Missing Document
Check
Articles

Found 16 Documents
Search

Pemanfaatan Teknologi Digital untuk Optimalisasi Penjualan Produk Lokal pada UMKM Dynala Food di Dusun Gentengan Desa Padang Kecamatan Singojuruh – Banyuwangi Angga Ade Permana; Eka Pramodoningtyas; Lailatul Ikfia; Thoriqul Huda; Aula Safitri; Pita Dwi Agustin Tintania Putri; Diana Margareta; M Diki Andika; Heni Nailul Izzah; Ifau Himmatil Urfa; Helda Putra Dwi Kurnia
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2025): Desember : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i4.2616

Abstract

The primary purpose of this activity is to enhance the capabilities of micro, small, and medium enterprises (UMKM) in managing wet cake production in a more hygienic and efficient way in order to generate products with higher market value. The skill development emphasizes technical improvements in the production process by prioritizing cleanliness, food safety, and consistent quality, as well as increasing efficiency in the utilization of raw materials and labor. This activity was implemented for UMKM operating under Dynala Food in Gentengan Hamlet, Padang Village, Singojuruh District, Banyuwangi. In addition to production aspects, the program also aims to strengthen marketing strategies at both local and digital levels, enabling tofu and wet cake products to be more easily accessed by consumers. The implementation was conducted through door-to-door visits and direct field observations. The program stages included socialization, hands-on training, technology application, mentoring, evaluation, and achievement of program objectives. Focus Group Discussions (FGDs) were conducted to identify challenges, formulate concrete action plans, and support the adoption of technology and digitalization in business development.
Internal Audit During a Pandemic: Acceptance of Technology in Internal Audit in Retail Companies Ihrom Caesar Ananta Putra; Fangli Zeng; Zainul Hasan; Angga Ade Permana
ABM: International Journal of Administration, Business and Management Vol 4 No 2 (2022)
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v4i2.623

Abstract

This research is qualitative research with a case study approach to the use of technology in the internal audit department of a retail company during the pandemic. The samples used were all internal auditors of PT Sumber Alfaria Trijaya Tbk Branch Jember. The data analysis used was the focus group discussion (FGD) method and literature study. Research results related to audit activities during a pandemic from the point of view of technology utilization have been implemented in five (5) sectors. Sector planning, documents, field audits, confirmation and reporting. In general, the use of technology in carrying out internal audits during a pandemic has been well adapted.
Purchasing Decision Model, Product Quality And Service Quality On Consumer Satisfaction On The Shopee Application Marketplace In Jember Regency Angga Ade Permana Angga; Wasana Sinrungtam; Ihrom Caesar Ananta Putra; Abdul Wahid; Zainul Hasan
ABM: International Journal of Administration, Business and Management Vol 6 No 1 (2024)
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v6i1.1070

Abstract

Previous research is the most important thing in a research or scientific article. Previous research is useful for strengthening theories and phenomena that influence variables. This article reviews the factors that influence Product Quality and Service Quality on Purchasing Decisions and Consumer Satisfaction, a Marketing Management Literature Study. The purpose of writing this marketing management literature review article is to build a hypothesis that can be used in further research. The results of this library research are: 1) The Influence of Product Quality on Consumer Satisfaction; 2) The Influence of Service Quality on Consumer Satisfaction; 3) The Influence of Product Quality on Consumer Satisfaction; 4) The Influence of Service Quality on Consumer Satisfaction; 5) The Influence of Consumer Satisfaction on Purchasing Decisions;
The effect of product quality, brand image, promotion, and price on consumer purchase decisions in umkm on car-free day kab. Jember Angga Ade Permana; Dedy Wijaya Kusuma; Wasana Sinrungtam; Ihrom Caesar Ananta Putra; Abdul Wahid
ABM: International Journal of Administration, Business and Management Vol 7 No 2 (2025): December 2024 - May 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Previous research is the most important thing in a research or scientific article. Previous research is useful for strengthening theories and phenomena that affect variables. This article reviews the Influence of Product Quality, Brand Image, Promotion and Price on Consumer Purchasing Decisions at UMKM Car Free Day Kab. Jember. The purpose of writing this marketing management literature review article is to build a hypothesis that can be used in further research. The results of this study are: 1) Product Quality partially does not affect consumer Purchasing Decisions; 2) Brand Image partially does not affect consumer Purchasing Decisions; 3) Promotion partially affects consumer Purchasing Decisions; 4) Price partially does not affect Consumer Purchasing Decisions; 5) Product Quality, Brand Image, Promotion and Price simultaneously affect Consumer Purchasing Decisions at UMKM Car Free Day, Jember regency.
STRATEGI MANAJEMEN PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI ERA EKONOMI DIGITAL Permana Angga Ade; Abdul Wahid; Dedy Wijaya Kusuma; Ahmad Sauqi; Mustofa; Wasana Sinrungtam
Jurnal Riset Bisnis Vol. 9 No. 2 (2026): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jrb.2026.9820

Abstract

This research aims to examine effective digital marketing management strategies to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy. Using a mixed-methods approach (qualitative and quantitative), it identifies best practices and obstacles MSMEs face in implementing digital marketing. The findings reveal that digital marketing, especially social media, significantly boosts MSME competitiveness. However, constraints like limited budgets, low digital literacy, and inadequate human resources hinder its optimization. Practical training, gradual budget allocation, and government support are needed to improve the effectiveness of MSMEs' digital marketing strategies.
Implementasi Kebijakan Crash Program Dalam Pengelolaan Piutang Negara dan Penerimaan Negara Bukan Pajak di Kantor Pelayanan Kekayaan Negara dan Lelang Jember Tahun 2023-2024 Siti Ainiathul Fitria; Diana Dwi Astuti; Angga Ade Permana
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 8 (2026): IJEMA - Agustus 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengelolaan piutang negara merupakan salah satu strategi pemerintah dalam meningkatkan optimalisasi Penerimaan Negara Bukan Pajak (PNBP). Untuk mendukung upaya tersebut, pemerintah menerapkan kebijakan Crash Program yang memberikan keringanan kepada debitur guna mempercepat pelunasan piutang negara. Penelitian ini bertujuan menganalisis implementasi kebijakan Crash Program, mengkaji kontribusinya terhadap peningkatan PNBP, serta mengidentifikasi faktor-faktor yang mempengaruhi pelaksanaanya di Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Jember. Penelitian menggunakan pendekatan kualitatif dengan strategi naratif. Data diperoleh melalui wawancara, observasi, dokumentasi, dan studi pustaka yang kemudian dianalisis menggunakan model implementasi kebijakan Van Meter dan Van Horn. Hasil penelitian menunjukkan bahwa implementasi Crash Program di KPKNL Jember telah berjalan sesuai dengan tujuan kebijakan. Selain mempercepat penyelesaian piutang negara, program ini turut berkontribusi terhadap peningkatan PNBP. Adapun kendala yang masih ditemui meliputi keterbatasan kemampuan ekonomi debitur, data debitur yang belum diperbarui, serta adanya debitur yang telah meninggal