Garuda - Garba Rujukan Digital

Intention to Use Smartphone Through Perceived Compatibility, Perceived Usefulness, and Perceived Ease of Use Ismail, Harries Arizonia
Jurnal Dinamika Manajemen Vol 7, No 1 (2016): March 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i1.5748

This research is aimed to test the influence of perceived compatibility perceived usefulness, perceived ease of use and intention to use smartphone using five hypotheses. Purposive sampling was used as the technique of sample collection. There are representative samples that are 92 respondents, consists of lecturers, students, and employees from AKI University in Semarang city. The data had been analyzed by using Structural Equation Modeling (SEM) and it was processed using AMOS program version 16.0. The result of the hypothesis shows that there is a positive and significant influence on perceived compatibility toward perceived usefulness, perceived compatibility toward perceived ease of use, perceived ease of use toward perceived usefulness, perceived ease of use toward intention to use. However, perceived usefulness toward intention to use is not significant. It can be caused that reason of owning smartphones is only a prestige and the users do not understand benefit of itâs features.Tujuan penelitian ini menguji pengaruh persepsi kesesuaian, persepsi kemanfaatan, persepsi kemudahan dan minat penggunaan smartphone. Teknik pengambilan sampel menggunakan purposive sampling. Jumlah sampel sebanyak 92 responden yang terdiri dari dosen, mahasiswa dan karyawan universitas AKI di kota Semarang. Data dianalisis menggunakan Structural Equation Modelling (SEM) dan diolah dengan program AMOS versi 16.0. Hasil pengujian hipotesis menunjukkan pengaruh positif dan signifikan pada persepsi kesesuaian terhadap persepsi kemanfaatan, persepsi kesesuaian terhadap persepsi kemudahan penggunaan, persepsi kemudahan penggunaan terhadap persepsi kemanfaatan dan persepsi kemudahan penggunaan terhadap minat penggunaan. Namun demikian, pengaruh persepsi kemanfaatan terhadap minat penggunaan hasil dinyatakan tidak signifikan. Hal ini dikarenakan responden hanya menggunakan smartphones untuk prestis.JEL Classification: M3, M31

Intention to Use Smartphone through Perceived Compatibility, Perceived Usefulness, and Perceived Ease of Use Ismail, Harries Arizonia
JDM (Jurnal Dinamika Manajemen) Vol 7, No 1 (2016): March 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i1.5748

This research is aimed to test the influence of perceived compatibility perceived usefulness, perceived ease of use and intention to use smartphone using five hypotheses. Purposive sampling was used as the technique of sample collection. There are representative samples that are 92 respondents, consists of lecturers, students, and employees from AKI University in Semarang city. The data had been analyzed by using Structural Equation Modeling (SEM) and it was processed using AMOS program version 16.0. The result of the hypothesis shows that there is a positive and significant influence on perceived compatibility toward perceived usefulness, perceived compatibility toward perceived ease of use, perceived ease of use toward perceived usefulness, perceived ease of use toward intention to use. However, perceived usefulness toward intention to use is not significant. It can be caused that reason of owning smartphones is only a prestige and the users do not understand benefit of its features.

The Important Role of Customer Satisfaction in Sharia Bank in relation to Service Quality and Relational Marketing towards Customer Loyalty Pranaditya, Ari; Ismail, Harries Arizonia; Sabihah, Khansa
AL-ARBAH: Journal of Islamic Finance and Banking Vol 6, No 1 (2024)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2024.6.1.20991

Purpose - This study aims to examine the effect of service quality on customer loyalty, customers' satisfaction on loyalty and examining how relational marketing affects customer loyalty within the scope of organizations that practice Islamic values in Indonesia.Method - This research is an explanatory research which explain the position of the variables studied and the influence between one variable and another. To process the data in this study using The Structural Equation Modelling (SEM) from the AMOS 20.0 software package.Result - The result of this research shows that service quality, relational marketing and customer satisfaction influences positively and significantly to customer loyalty.Implication - This study implies customers of Bank Syariah Indonesia in Semarang, Central Java Province, Indonesia who have been a customer for more than 1 year.Originality - The paper looks into the relations of service quality on customer loyalty, customers' satisfaction on loyalty and examining how relational marketing affects customer loyalty in Bank Syariah Indonesia in Semarang, Central Java Province, Indonesia in the third year after the merger to seek if the variables have already served well in the company.

Rancang Bangun Rekomendasi Tempat Wisata Di Kabupaten Rembang Berbasis Website Menggunakan Metode Content Based Filtering Nurpila, Sinta; Ismail, Harries Arizonia; Prakoso, Satrio Agung
INTECOMS: Journal of Information Technology and Computer Science Vol 7 No 4 (2024): INTECOMS: Journal of Information Technology and Computer Science
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/intecoms.v7i4.10718

Kabupaten Rembang merupakan salah satu daerah yang berada di wilayah Jawa Tengah bagian utara Kabuaten Rembang juga memiliki banyak objek wisata, kuliner, rumah adat dan sebagainya. Tempat wisata di kawasan Kabupaten Rembang sangat beragam .Oleh karena itu penulis akan membuat sistem rekomendasi tempat wisata berbasis website di Kabupaten Rembang. Sistem rekomendasi ini bertujuan untuk membantu wisatawan mendapatkan informasi tempat-tempat wisata yang berada di Kabupaten Rembang dan sekitarnya. Dengan menggunakan metode Content-based Filtering, sistem akan melihat tempat wisata yang wisatawan pilih sebelumnya dan memberikan rekomendasi tempat wisata menggunakan metode tersebut. Sistem yang dibuat juga telah dilakukan uji coba menggunakan black box testing dan pengujian usability dari 24 responden dan menghasilkan nilai keseluruhan 89%. Dengan adanya sistem ini diharapkan dapat membantu wisatawan untuk menentukan tempat wisata lebih cepat dan akurat.

Prototype Smart Baby’s Room Berbasis Iot Di PT Ozami Inti Synergy Untuk Orang Tua Sibuk Maren, Wilson Christopher Fisteos; Ismail, Harries Arizonia; Yusup, Yusup
INTECOMS: Journal of Information Technology and Computer Science Vol 7 No 5 (2024): INTECOMS: Journal of Information Technology and Computer Science
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/intecoms.v7i5.11690

This research aims to design and develop a prototype of the Smart Baby's Room based on the Internet of Things (IoT) at PT Ozami Inti Synergy,as a solution for busy parents. This tool is designed to monitor baby's condition and surrounding environment in real-time through a mobile application. Key features include monitoring temperature, humidity, air quality, as well as sound and motion detection of the baby. Data from these sensors is transmitted to an IoT platform, allowing parents to receive notifications and remotely monitor the conditions remotely. This implementation is expected to improve baby's safety and comfort, as well as providing peace of mind for parents who cannot always be at home. parents who cannot always be at home. This prototype was tested to ensure its reliability and effectiveness in a controlled environment.

PENGARUH STRESS KERJA, KARAKTERISTIK PEKERJAAN, KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN Kristiyani, Kristiyani; Ismail, Harries Arizonia; Sukristanta, Sukristanta
BENING Vol 11, No 2 (2024): NOVEMBER 2024
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v11i2.7064

Penelitian ini bertujuan untuk menguji secara empiris pengaruh stress kerja, karakteristik pekerjaan, kepemimpinan dan budaya organisasi terhadap kinerja karyawan (Studi pada PT Apparel One Indonesia Semarang Bagian Product Development. Populasi penelitian ini adalah seluruh karyawan PT Apparel One Indonesia Semarang Bagian Product Development yang berjumlah 88 orang. Sampel yang digunakan dalam penelitian ini adalah 88 responden. Di dalam penelitian ini menggunakan teknik sensus sampling (sampling jenuh) teknik penentuan sampel bila semua anggota populasi digunakan sebagai sampel. Kemudian metode pengumpulan data melalui kuosioner dan analisa data menggunakan SPSS 25 yang meliputi uji validitas, reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis menggunakan uji t dan uji R2. Hasil penelitian ini menunjukkan bahwa seluruh variabel bebas, yaitu stress kerja, karakteristik pekerjaan, kepemimpinan dan budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan (Y) secara parsial maupun stimultan (bersama-sama). Berdasarkan nilai koefisien determinasi sebesar 0,737 yang artinya 73,7 persen variabel kinerja karyawan dapat dijelaskan oleh variabel stress kerja, karakteristik pekerjaan, budaya organisasi dan kepemimpinan sedangkan sisanya sebesar 26,3 persen dijelaskan oleh variabel lain diluar penelitian ini.

The Important Role of Customer Satisfaction in Sharia Bank in relation to Service Quality and Relational Marketing towards Customer Loyalty Pranaditya, Ari; Ismail, Harries Arizonia; Shabihah, Khansa
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 6 No. 1 (2024)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2024.6.1.20991

Purpose - This study aims to examine the effect of service quality on customer loyalty, customers' satisfaction on loyalty and examining how relational marketing affects customer loyalty within the scope of organizations that practice Islamic values in Indonesia.Method - This research is an explanatory research which explain the position of the variables studied and the influence between one variable and another. To process the data in this study using The Structural Equation Modelling (SEM) from the AMOS 20.0 software package.Result - The result of this research shows that service quality, relational marketing and customer satisfaction influences positively and significantly to customer loyalty.Implication - This study implies customers of Bank Syariah Indonesia in Semarang, Central Java Province, Indonesia who have been a customer for more than 1 year.Originality - The paper looks into the relations of service quality on customer loyalty, customers' satisfaction on loyalty and examining how relational marketing affects customer loyalty in Bank Syariah Indonesia in Semarang, Central Java Province, Indonesia in the third year after the merger to seek if the variables have already served well in the company.

ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN ( Studi Kasus Pada Chatime Queen City Mall Semarang) Sianturi, Herlandio; Ismail, Harries Arizonia
Jurnal Manajemen dan Profesional Vol. 6 No. 2 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i2.2729

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas produk, kualitas pelayanan, dan harga terhadap kepuasan pelanggan Chatime di Queen City Mall Semarang. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang telah melakukan pembelian produk Chatime. Hasil penelitian menunjukkan bahwa semua variabel independen yaitu citra merek, kualitas produk, kualitas pelayanan, dan harga memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Analisis regresi linier berganda menunjukkan bahwa variabel harga memiliki pengaruh paling besar terhadap kepuasan pelanggan, diikuti oleh kualitas pelayanan, kualitas produk, dan citra merek. Secara keseluruhan, variabel-variabel ini menjelaskan 65% dari variasi kepuasan pelanggan. Kualitas pelayanan terbukti sebagai salah satu faktor yang signifikan dalam meningkatkan kepuasan pelanggan. Berdasarkan hasil analisis, variabel kualitas pelayanan memiliki koefisien regresi sebesar 0,191 dengan nilai signifikansi 0,012, menunjukkan pengaruh positif terhadap kepuasan pelanggan. Aspek pelayanan yang paling berpengaruh adalah empati dari staf Chatime, di mana 52% responden setuju bahwa staf memahami dan menanggapi kebutuhan pribadi mereka. Ini menegaskan bahwa kualitas interaksi personal antara staf dan pelanggan dapat meningkatkan pengalaman positif dan kepuasan pelanggan secara keseluruhan

Penerapan Model Faktor Sinergi Tiga Tahap dalam Industri Digital untuk Mendorong Ekspor Jasa Ismail, Harries Arizonia; Suhaji, Suhaji; Listyawati, Ika
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.12937

The research is based on the development of a concept called the three-stage synergy factor model in influencing service exports, which is followed by empirical testing covering three stages. The initiation stage represented by recognition and economic growth in the form of a regulatory ease test; the intermediary stage represented by human resource needs which tested thru digital talent and the final stage represented by transformation and competitive advantage which tested thru digital innovation. Data analysis using panel data with the EViews version 13 program involved 10 technology sector companies listed on the Indonesia Stock Exchange (IDX) over a four-year period (2021-2024). The best selected model is the Common Effect Model (CEM). The results show that regulatory ease has a positive and significant effect on service exports, digital talent has a positive and significant effect on service exports, and digital innovation has a positive and significant effect on service exports.

PENGARUH BRAND IMAGE, DIGITAL MARKETING, E-WOM DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Pense, Brifaldy Yosua Pense; Ismail, Harries Arizonia
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3979

Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh Brand Image, Digital Marketing, E-WOM, dan Lifestyle Terhadap Keputusan Pembelian. Penelitian ini dilakukan di Kecamatan Semarang Tengah. Populasi dalam penelitian ini adalah masyarakat Kecamatan Semarang Tengah. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 orang dengan menggunakan purposive sampling. Teknik pengumpulan data menggunakan kuesioner. Analisis data menggunakan uji asumsi klasik dan uji hipotesis dengan metode regresi linier berganda pada SPSS 25. Berdasarkan uji regresi pada penelitian ini diperoleh hasil bahwa Brand Image berpengaruh positif dan signifikan terhadap keputusan pembelian pada masyarakat Kecamatan Semarang Tengah. Digital Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian pada masyarakat Kecamatan Semarang Tengah. E- WOM tidak berpengaruh terhadap keputusan pembelian pada masyarakat Kecamatan Semarang Tengah dan Lifestyle tidak berpengaruh terhadap keputusan pembelian pada masyarakat Kecamatan Semarang Tengah.

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