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All Journal Jurnal Sains Sosio Humaniora Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bingkai Ekonomi (JBE) Jurnal Info Sains : Informatika dan Sains Majalah Ilmiah Inspiratif Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Social Work and Empowerment Jurnal Pengabdian Masyarakat dan Riset Pendidikan Celebes Journal of Community Services
Dyah Ika Kirana Jalantina
Universitas Pandanaran, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PEMBERDAYAAN UMKM MELALUI PENDAMPINGAN MANAJEMEN USAHA DALAM KEGIATAN BAZAR EKONOMI KELUARGA DI GEREJA SANTO YUSUP GEDANGAN Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih; Heru Sri Wulan; Georgina Firnanda Natalie; Theresia Rieke Christina Elen; E. Setia Budi Adi Wibawa; Fransisca Citradewi; Leonardo Budi Hasiholan; Dewi Fatmasari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54021

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan oleh dosen dan mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Pandanaran dalam rangka mendukung pemberdayaan ekonomi keluarga melalui partisipasi aktif dalam bazar UMKM di halaman Gereja Santo Yusup Gedangan. Sebanyak 30 pelaku UMKM terlibat dalam kegiatan ini, yang tidak hanya menjadi ajang promosi produk lokal, tetapi juga sebagai sarana edukasi dan pendampingan. Tim pengabdian memberikan pelatihan langsung terkait strategi pemasaran, seperti pemanfaatan media sosial dan penguatan branding, serta pengemasan produk yang menarik dan fungsional guna meningkatkan daya saing di pasar. Kegiatan ini diharapkan mampu mendorong pelaku UMKM untuk mengembangkan usaha secara mandiri dan berkelanjutan, serta memperkuat sinergi antara perguruan tinggi dan komunitas lokal dalam membangun ekonomi berbasis komunitas.
VALUE CO-CREATION DAN DIGITAL CUSTOMER EXPERIENCE : MENGUNGKAP KEPUASAN KONSUMEN BURGER KING MELALUI CUSTOMER ENGAGEMENT Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19829

Abstract

This study aims to examine the influence of Value Co-Creation and Digital Customer Experience on Customer Satisfaction, with Customer Engagement as a mediating variable, among Burger King consumers in Indonesia. In an era of increasingly competitive fast food industry, customer satisfaction is a key factor for business sustainability. Value Co-Creation emphasizes the active role of consumers in creating shared value with the company, while Digital Customer Experience provides new interaction spaces through applications and social media. Customer Engagement is believed to strengthen emotional and functional relationships with the brand, thereby contributing to increased customer satisfaction.Using quantitative methods, a sample of 100 respondents who had made online purchases at Burger King Semarang was selected. Data were collected through questionnaires and analyzed using multiple linear regression and a mediation test. The results showed that Value Co-Creation and Digital Customer Experience had a positive and significant effect on Customer Satisfaction, both individually and simultaneously. Customer Engagement was proven to mediate the relationship between Value Co-Creation and Digital Customer Experience and Customer Satisfaction. The regression model used explained 53.5% of the variation in Burger King customer satisfaction.
Co-Authors Agustien Zulaidah Alvin, Muhammad Indra Azis Fathoni Dewi Fatmasari Dewi Fatmasari Dewi Febriani Dewi Febriani Dukut Martinus Prabantara E. Setia Budi Adi Wibawa Firmansyah Fransisca Citradewi Georgina Firnanda Natalie Heru Sri Wulan Juliani, Retno Djohar Leonardo Budi Hasiholan Maria Magdalena Maria Magdalena Minarsih Maria Magdalena Minarsih Maria Magdalena Minarsih Navisatuzzahro, Alvina Pramiarso, Joni Putri Rahmawati Rini Fadilah Sauca Ananda Pranidana Sinta Petri Lestari Syahqim Sudarpo Theresia Rieke Christina Elen Wulan, Heru Sri