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All Journal Jurnal Sains Sosio Humaniora Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bingkai Ekonomi (JBE) Jurnal Info Sains : Informatika dan Sains Majalah Ilmiah Inspiratif Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Social Work and Empowerment Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen Bisnis Era Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Ekonomi, Akuntansi dan Perpajakan Celebes Journal of Community Services Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi Jurnal Pemimpin Bisnis Inovatif Jurnal Transformasi Bisnis Digital
Dyah Ika Kirana Jalantina
Universitas Pandanaran, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PEMBERDAYAAN UMKM MELALUI PENDAMPINGAN MANAJEMEN USAHA DALAM KEGIATAN BAZAR EKONOMI KELUARGA DI GEREJA SANTO YUSUP GEDANGAN Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih; Heru Sri Wulan; Georgina Firnanda Natalie; Theresia Rieke Christina Elen; E. Setia Budi Adi Wibawa; Fransisca Citradewi; Leonardo Budi Hasiholan; Dewi Fatmasari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54021

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan oleh dosen dan mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Pandanaran dalam rangka mendukung pemberdayaan ekonomi keluarga melalui partisipasi aktif dalam bazar UMKM di halaman Gereja Santo Yusup Gedangan. Sebanyak 30 pelaku UMKM terlibat dalam kegiatan ini, yang tidak hanya menjadi ajang promosi produk lokal, tetapi juga sebagai sarana edukasi dan pendampingan. Tim pengabdian memberikan pelatihan langsung terkait strategi pemasaran, seperti pemanfaatan media sosial dan penguatan branding, serta pengemasan produk yang menarik dan fungsional guna meningkatkan daya saing di pasar. Kegiatan ini diharapkan mampu mendorong pelaku UMKM untuk mengembangkan usaha secara mandiri dan berkelanjutan, serta memperkuat sinergi antara perguruan tinggi dan komunitas lokal dalam membangun ekonomi berbasis komunitas.
VALUE CO-CREATION DAN DIGITAL CUSTOMER EXPERIENCE : MENGUNGKAP KEPUASAN KONSUMEN BURGER KING MELALUI CUSTOMER ENGAGEMENT Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19829

Abstract

This study aims to examine the influence of Value Co-Creation and Digital Customer Experience on Customer Satisfaction, with Customer Engagement as a mediating variable, among Burger King consumers in Indonesia. In an era of increasingly competitive fast food industry, customer satisfaction is a key factor for business sustainability. Value Co-Creation emphasizes the active role of consumers in creating shared value with the company, while Digital Customer Experience provides new interaction spaces through applications and social media. Customer Engagement is believed to strengthen emotional and functional relationships with the brand, thereby contributing to increased customer satisfaction.Using quantitative methods, a sample of 100 respondents who had made online purchases at Burger King Semarang was selected. Data were collected through questionnaires and analyzed using multiple linear regression and a mediation test. The results showed that Value Co-Creation and Digital Customer Experience had a positive and significant effect on Customer Satisfaction, both individually and simultaneously. Customer Engagement was proven to mediate the relationship between Value Co-Creation and Digital Customer Experience and Customer Satisfaction. The regression model used explained 53.5% of the variation in Burger King customer satisfaction.
Pengaruh Skala Usaha, Pengetahuan Akuntansi dan Modal Usaha terhadap Keberhasilan Usaha Dimoderasi Penggunaan Sistem Akuntansi : Studi Kasus di UMKM Ungaran Kabupaten Semarang Asfaraningrum Pahlawanita Fajri; Patricia Dhiana Paramita; Dyah Ika Kirana Jalantina
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 3 No. 2 (2026): Mei : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v3i2.2584

Abstract

UMKM in Ungaran, Semarang Regency, are experiencing a challenging development, with minimal use of accounting information systems. This impacts the success of their businesses, which often fluctuate. This study aims to determine the impact of business scale, accounting knowledge, and business capital on business success, moderated by the use of an accounting system for UMKM. The study population consisted of 161 UMKM. Purposive sampling was used, with sample size adjusted to specific criteria based on the research objectives, resulting in a sample size of 62 UMKM. Data analysis techniques used were multiple linear regression or Two-Stage Least Squares (2SLS) and Moderated Regression Analysis (MRA). The results indicate that business scale, accounting knowledge, and business capital have a positive and significant effect on UMKM business success. Business scale, accounting knowledge, and business capital simultaneously strengthen business success. The use of an accounting system strengthens the influence of business scale, accounting knowledge, and business capital on business success.
Pengaruh NPM, DER, dan CR terhadap (ICR) dengan Ukuran Perusahaan sebagai Pemoderasi pada Perusahaan Makanan dan Minuman Periode 2020 – 2024 Luthfi Alifah; Patricia Dhiana Paramita; Dyah Ika Kirana Jalantina
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i2.1660

Abstract

This study aims to analyze the effect of Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Current Ratio (CR) on the Interest Coverage Ratio (ICR) as an indicator of financial distress, with firm size as a moderating variable. This quantitative study uses secondary data obtained from food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Using purposive sampling, 16 companies were selected, resulting in a total of 80 observations. The data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA) to examine both the direct and moderating effects of the variables. The results show that NPM, DER, and CR have a positive and significant effect on ICR. Furthermore, firm size strengthens the effects of NPM, DER, and CR on ICR. These findings indicate that higher profitability, effective debt management, and stronger liquidity contribute to improving a company’s ability to meet its interest obligations. In addition, larger firms tend to have greater resources and financial stability, enabling them to manage financial risks more effectively. Thus, improving financial performance and maintaining an adequate firm size can enhance interest-paying capacity and reduce the potential risk of financial distress.
Pengaruh Electronic Word of Mouth dan Influencer Marketing terhadap Keputusan Pembelian Produk Fashion Thrift dengan Minat Beli sebagai Variabel Intervening RA Reina Widia Hapsari; Dyah Ika Kirana Jalantina; Leonardo Budi Hasiholan
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1692

Abstract

This study aims to analyze the effect of Electronic Word of Mouth (e-WOM) and Influencer Marketing on Purchase Decisions of Thrift Fashion products, with Purchase Intention as an intervening variable among Generation Z in Semarang City. This study employed a quantitative method using a purposive sampling technique with a sample of 100 respondents, and the data were analyzed using multiple linear regression and mediation analysis (Sobel test) with the aid of Jamovi software. The results indicate that Electronic Word of Mouth and Influencer Marketing have a positive and significant effect on Purchase Intention. However, Electronic Word of Mouth and Influencer Marketing do not have a significant direct effect on Purchase Decisions. Meanwhile, Purchase Intention has a positive and significant effect on Purchase Decisions and is able to fully mediate the effect of Electronic Word of Mouth and Influencer Marketing on Purchase Decisions. These findings indicate that digital marketing stimuli shape Generation Z's purchase behaviour indirectly, by first building purchase intention, before that intention translates into an actual purchase decision for Thrift Fashion products.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada Gojek di Kota Semarang Sandy Cahyo Utomo Ilham; Dyah Ika Kirana Jalantina; Leonardo Budi Hasiholan
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1697

Abstract

This study aims to analyze the effects of service quality and trust on customer loyalty, with customer satisfaction serving as an intervening variable among Gojek users in Semarang City. A quantitative research approach was employed using a survey method. The sample comprised 100 respondents selected through purposive sampling, with the criterion that respondents had used Gojek services more than three times. Data were collected through a questionnaire using a five-point Likert scale and analyzed using SPSS with multiple linear regression and the Sobel test. The results indicate that service quality has a positive and significant effect on customer satisfaction (t = 2.669; p = 0.009), while trust also has a positive and significant effect on customer satisfaction (t = 7.307; p < 0.001). Furthermore, service quality, trust, and customer satisfaction have positive and significant effects on customer loyalty, with t values of 2.130 (p = 0.036), 2.683 (p = 0.009), and 4.361 (p < 0.001), respectively. The Sobel test confirms that customer satisfaction significantly mediates the effects of service quality and trust on customer loyalty. These findings suggest that Gojek should continuously improve service quality and strengthen customer trust to enhance satisfaction and build sustainable customer loyalty.
Pengaruh Promosi Media Sosial dan Kualitas Produk terhadap Loyalitas Konsumen melalui Kepuasan Konsumen sebagai Variabel Intervening Khomsatun Hasanah; Cicik Harini; Dyah Ika Kirana Jalantina
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1648

Abstract

The development of information technology and the internet has transformed consumer behavior, online shopping through e-commerce platforms such as Shopee. Wardah cosmetic products are products purchased through this platform. Amid competition, companies need to understand factors that strengthen consumer loyalty. This study aims to analyze the effects of social media promotion and product quality on consumer loyalty through consumer satisfaction as an intervening variable among Shopee users who purchase Wardah products in Wonosobo Regency. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to consumers who had purchased Wardah products through Shopee. Data were analyzed using validity and reliability tests, regression analysis, t-tests, coefficient of determination (R²), and Sobel test. Results showed social media promotion had no significant effect on consumer satisfaction (0.275 > 0.05), while product quality had a significant effect (0.017 < 0.05). Social media promotion, product quality, and consumer satisfaction positively and significantly affected consumer loyalty (0.000 < 0.05). Consumer satisfaction mediated effects of social media promotion and product quality on consumer loyalty, with Sobel test probabilities of 0.0038 and 0.0049, respectively. Therefore, product quality and consumer satisfaction are important for maintaining continued loyalty toward Wardah products in this market.
Pengaruh Live Streaming, Online Customer Review, dan Flash Sale terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening Nanda Hapsari; Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 3 (2026): Agustus: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i3.1681

Abstract

This study aims to analyze the effects of Live Streaming, Online Customer Review, and Flash Sale on Purchase Intention with Brand Image as an intervening variable for Bostanten bags on TikTok Shop. The research used a quantitative approach with a survey method. The population consisted of residents of Semarang City, while the sample comprised 100 respondents selected using purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using SPSS version 26 through validity and reliability testing, classical assumption testing, multiple linear regression, t-test, coefficient of determination, and Sobel test. The results show that Live Streaming, Online Customer Review, and Flash Sale have positive and significant effects on Brand Image. Live Streaming and Online Customer Review also have positive and significant effects on Purchase Intention, while Flash Sale does not have a significant direct effect on Purchase Intention. Brand Image has a positive and significant effect on Purchase Intention. The Sobel test further shows that Brand Image significantly mediates the effects of Live Streaming, Online Customer Review, and Flash Sale on Purchase Intention. These findings indicate that strengthening brand image is an important mechanism for converting digital marketing stimuli into consumer purchase intention on TikTok Shop.
Strategi Pengembangan UMKM Angkringan Tebing Senja di Sendangmulyo, Semarang: Analisis SWOT dan Bauran Pemasaran 4P Naufal Muhammad Dzulfiqar Putra Handoko; Cicik Harini; Dyah Ika Kirana Jalantina
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 3 (2026): Agustus: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i3.1682

Abstract

This study analyzes the business development strategy of Angkringan Tebing Senja, an MSME culinary business in Sendangmulyo, Tembalang, Semarang. The study responds to increasingly competitive culinary businesses and the need for contextual strategies that strengthen competitiveness and business sustainability. A descriptive qualitative design was employed. Data were collected through observation, in-depth interviews, and documentation involving the business owner, two employees, and customers. Data were analyzed interactively through data reduction, data display, and conclusion verification, followed by SWOT analysis and interpretation using the 4P marketing mix. The findings show that the main strengths are the distinctive natural cliff panorama, comfortable atmosphere, consistent product quality, affordable prices, responsive service, active social-media promotion, and satisfied customers. Weaknesses include limited capital and labor, suboptimal facilities, simple financial management, unstructured stock control, and slower service during peak visits. Opportunities arise from growing interest in culinary leisure, digital promotion, menu innovation, and customer loyalty, while threats include new competitors, intense culinary competition, changing consumer preferences, weather, and rising raw-material prices. The SWOT matrix indicates that the SO strategy is the dominant direction: leverage the distinctive place and product quality through stronger digital promotion, continuous menu innovation, service consistency, and gradual facility improvement.
Pengaruh Voucher Diskon Tiktok, Social Media Marketing, dan Product Innovation terhadap Kepuasan Konsumen dengan Keputusan Pembelian Sebagai Variabel Intervening Nurul Dina Areansyah; Leonardo Budi Hasiholan; Dyah Ika Kirana Jalantina
Jurnal Pemimpin Bisnis Inovatif Vol. 4 No. 3 (2026): Juli : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v4i3.1690

Abstract

This study aims to analyze the influence of TikTok Discount Vouchers, Social Media Marketing, and Product Innovation on Consumer Satisfaction, with Purchase Decisions as an intervening variable among consumers at the Roti'O Supermarket Goori Ngaliyan Store in Semarang. The study used quantitative methods, collecting data through questionnaires from 100 respondents selected using a purposive sampling technique. Data analysis was conducted using multiple linear regression and the Sobel test to examine the mediating role of purchase decisions.The results show that TikTok Discount Vouchers, Social Media Marketing, and Product Innovation have a positive and significant influence on Purchase Decisions and Consumer Satisfaction. Purchase Decisions also have a positive and significant influence on consumer satisfaction. Furthermore, purchase decisions mediate the influence of TikTok Discount Vouchers, Social Media Marketing, and Product Innovation on Consumer Satisfaction. These findings demonstrate the importance of digital marketing strategies and Product Innovation in increasing Consumer Satisfaction through Purchase Decisions.
Co-Authors Agustien Zulaidah Alvin, Muhammad Indra Alya Revina Kurniati Amanda Sovia Nuraziza Asfaraningrum Pahlawanita Fajri Azis Fathoni Cicik Harini Dewi Fatmasari, Dini Widyaningsih Dewi Febriani Dewi Febriani Dukut Martinus Prabantara E. Setia Budi Adi Wibawa Firmansyah Fransisca Citradewi Georgina Firnanda Natalie Heru Sri Wulan Juliani, Retno Djohar Khomsatun Hasanah Leonardo Budi Hasiholan Luthfi Alifah Maria Magdalena Maria Magdalena Minarsih Maria Magdalena Minarsih Maria Magdalena Minarsih Nanda Hapsari Naufal Muhammad Dzulfiqar Putra Handoko Navisatuzzahro, Alvina Nurul Dina Areansyah Patricia Dhiana Paramita Pramiarso, Joni Putri Rahmawati RA Reina Widia Hapsari Rini Fadilah Sandy Cahyo Utomo Ilham Sauca Ananda Pranidana Sinta Petri Lestari Syahqim Sudarpo Theresia Rieke Christina Elen Wulan, Heru Sri