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All Journal Jurnal Sains Sosio Humaniora Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bingkai Ekonomi (JBE) Jurnal Info Sains : Informatika dan Sains Majalah Ilmiah Inspiratif Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Social Work and Empowerment Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen Bisnis Era Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Ekonomi, Akuntansi dan Perpajakan Celebes Journal of Community Services Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi Jurnal Pemimpin Bisnis Inovatif Jurnal Transformasi Bisnis Digital
Dyah Ika Kirana Jalantina
Universitas Pandanaran, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pendampingan dan Pelatihan Pembuatan Banner Promosi Digital Menggunakan Canva untuk Memperkuat Branding dan Meningkatkan Kapasitas Pemasaran UMKM Sektor Kuliner di Desa Kalikayen, Ungaran Timur Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih; Heru Sri Wulan; Dewi Fatmasari; Leonardo Budi Hasiholan; Sauca Ananda Pranidana; Azis Fathoni
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 4 No. 6 (2026): November : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v4i6.3062

Abstract

The advancement of digital technology has transformed marketing patterns for products and services, including within the Micro, Small, and Medium Enterprise (MSME) sector. However, many culinary MSME operators still face limitations in utilizing digital promotional media due to a lack of graphic design skills. Consequently, their promotional efforts often lack visual appeal and fail to optimally enhance business competitiveness. This community service initiative aims to improve the knowledge and skills of culinary MSME operators in creating digital promotional banners using the Canva application. The implementation method encompasses identifying partner needs, delivering instructional material, demonstrating Canva usage, hands-on banner creation, providing guidance, and evaluating training outcomes. The participants consisted of 20 operators of small food stalls (*warung*) located in the target area. The training and guidance on creating banners with Canva proved effective in helping MSMEs develop promotional materials that are more attractive, informative, and professional. This activity is expected to have a positive impact on enhancing the marketing capabilities and competitiveness of MSMEs in the digital era.
Pengaruh Live Streaming dan Content Marketing terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening Amanda Sovia Nuraziza; Leonardo Budi Hasiholan; Dyah Ika Kirana Jalantina
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1634

Abstract

The development of social commerce has changed how consumers obtain information, evaluate products, and make purchases. TikTok Shop integrates content, social interaction, entertainment, and transactions. This study examines the effect of Live Streaming and Content Marketing on purchase decisions through purchase intention for Wispie shirts among university students in Semarang. A descriptive quantitative approach was employed with 100 respondents selected through purposive sampling from a population of 269,043 students. Data were collected using a five-point Likert questionnaire and analyzed through instrument testing, classical assumption tests, multiple linear regression, t-tests, coefficient of determination, and Sobel tests. The results show that Live Streaming significantly affects purchase decisions (0.005; t = 2.426) and purchase intention (0.000; t = 3.642). Content Marketing significantly affects purchase decisions (0.005; t = 3.012) and purchase intention (0.029; t = 2.222). Purchase intention significantly affects purchase decisions (0.000; t = 5.447). The Sobel test confirms that purchase intention mediates the effects of Live Streaming and Content Marketing on purchase decisions. These findings support the Stimulus–Organism–Response perspective.
Pengaruh Flash Sale, Endorsment, dan Online Customer Review terhadap Keputusan Pembelian Melalui Minat Beli sebagai Variabel Intervening Alya Revina Kurniati; Leonardo Budi Hasiholan; Dyah Ika Kirana Jalantina
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1655

Abstract

This research aims to analyze the effects of Flash Sale, Endorsement, and Online Customer Review on Purchasing Decisions through Purchase Intention as an intervening variable among Facetology skincare users on TikTok Shop in Semarang City. This quantitative study used questionnaires distributed to 100 respondents selected through purposive sampling. Data were analyzed using IBM SPSS. The results showed that Flash Sale and Endorsement had positive and significant effects on Purchase Intention, whereas Online Customer Review had no significant effect on Purchase Intention. Furthermore, Flash Sale, Endorsement, and Purchase Intention had positive and significant effects on Purchasing Decisions. In contrast, Online Customer Review had no significant effect on Purchasing Decisions. These findings indicate that promotional strategies, particularly Flash Sale and Endorsement, can increase consumers’ purchase intention and ultimately influence their purchasing decisions. However, Online Customer Review did not significantly contribute to either Purchase Intention or Purchasing Decisions among Facetology skincare users on TikTok Shop in Semarang City within this particular study context.
Co-Authors Agustien Zulaidah Alvin, Muhammad Indra Alya Revina Kurniati Amanda Sovia Nuraziza Asfaraningrum Pahlawanita Fajri Azis Fathoni Cicik Harini Dewi Fatmasari, Dini Widyaningsih Dewi Febriani Dewi Febriani Dukut Martinus Prabantara E. Setia Budi Adi Wibawa Firmansyah Fransisca Citradewi Georgina Firnanda Natalie Heru Sri Wulan Juliani, Retno Djohar Khomsatun Hasanah Leonardo Budi Hasiholan Luthfi Alifah Maria Magdalena Maria Magdalena Minarsih Maria Magdalena Minarsih Maria Magdalena Minarsih Nanda Hapsari Naufal Muhammad Dzulfiqar Putra Handoko Navisatuzzahro, Alvina Nurul Dina Areansyah Patricia Dhiana Paramita Pramiarso, Joni Putri Rahmawati RA Reina Widia Hapsari Rini Fadilah Sandy Cahyo Utomo Ilham Sauca Ananda Pranidana Sinta Petri Lestari Syahqim Sudarpo Theresia Rieke Christina Elen Wulan, Heru Sri