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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat SAINTEK: Jurnal ilmiah Sains dan Teknologi Industri Journal of Enterprise and Development (JED) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Ekuilnomi Jurnal Ilmu Pendidikan Dasar Indonesia Aletheia Christian Educators Journal SUBAKTYA, Unpar Community Service Journal Computer & Science Industrial Engineering Journal
Ricky
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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EMPOWERING KLATEN BAMAGNAS COMMUNITY THROUGH DIGITAL MARKETING TRAINING Ricky; Tarigan, Ruth Srininta; Proboyo, Adelina; Maer, Maria Natalia Damayanti; Soetanto, Tessa
SUBAKTYA: UNPAR COMMUNITY SERVICE JOURNAL Vol. 2 No. 2 (2025): (DESEMBER 2025) SUBAKTYA: UNPAR Community Service Journal
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sucsj.v2i2.9649.64-81

Abstract

To support the digital transformation program from the Ministry of Religious Af airs, BAMAGNAS in Klaten acknowledged the necessity of providing its members with the knowledge that is essential to thrive in the modern digital economy. This knowledge can be taught to their congregation afterwards, particularly in digital marketing, so that they can establish a successful and sustainable business in this digital era. This workshop aimed to teach participants about the significance of digital marketing, including online promotion, how to use promotional  media effectively, and how to create engaging content. The workshop taught participants how to use social media platforms like Shopee and Instagram and to produce visually appealing content. The training approaches used are presentations, interactive group discussions, and  practical activities for all participants. At the end of the training, results showed an improvement in participants' understanding of the  necessity of digital marketing and the creation of interesting promotional content.
Co-Authors Adelina Proboyo, Adelina Alexander, Wilson Alfredo Putratama Simanjuntak Andri Wibowo Bhaktiven Aryan Rumahorbo Dedi Haryadi Dony Anggreawan Wardana Eugenius Rudolfo Legi Hanes Hengky Leon Hutasoit Johannes Johnny Chandra Joosten Joosten Lady Luther Kevas Maer, Maria Natalia Damayanti Maria Septi Anggraini Miduk, Purnomo Yoel Muhammad Bagus Septio Nurkadri, Nurkadri Nuzula, Isnaini Oscar Nemesis Purnomo Yoel Miduk Robert Liardon Tarigan Rumahorbo, Bhaktiven Aryan Septio, Muhammad Bagus Simanjuntak, Alfredo Putratama Sitohang, Sunarsan Situmorang, Yuni Yovanka Soetanto, Tessa Tarigan, Robert Liardon Tarigan, Ruth Srininta Wardana, Dony Anggreawan Yuni Yovanka Situmorang