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Journal : Journal of Educational Management Research

The Influence of Public Relations, Facilities, and Service Quality on Student Enrollment Decisions Lestari, Ike Dian Sri; Bukhori, Moh; Ruspitasari, Widi Dewi
Journal of Educational Management Research Vol. 2 No. 2 (2023)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v2i2.300

Abstract

The following research explores the influence of curriculum variables and school reputation on students' decisions in choosing secondary schools. This study aims to determine the effect of Public Relations, Facilities, and Service Quality on the Decision to Register at SMK Muhammadiyah 2 Probolinggo City. This research is quantitative and descriptive. The population of this study were students of class X, XI, and class XII at SMK Muhammadiyah 2 Probolinggo City, totaling 64 students. The sample used in this study included all class X, XI, and XII students with all majors in light vehicle engineering (TKR) and multimedia (MM). Data collection techniques in this study were questionnaires, observation, and documentation. The analysis technique used is Multiple Linear Regression analysis, and this research uses the SPSS 26 statistical analysis tool. The results show that public relations positively and significantly affect school enrollment decisions. School facilities have a positive and significant effect on school enrollment decisions. Moreover, the quality of service has a positive and significant effect on the decision to enroll in school. The implications of this research are the critical role of Public Relations, facilities, and service quality in attracting students' interest in enrolling in school, as well as the need for more attention to these aspects in school management to increase the competitiveness and image of educational institutions.
The Influence of Knowledge, Trust, Perceived Usefulness, Security, and Service Features on Customers’ Adoption of Internet Banking Yolanda; Suryaputra, Ronald; Ruspitasari, Widi Dewi
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.1917

Abstract

This study aims to analyze the influence of knowledge, trust, perceived usefulness, security, and service features on customers’ decisions to use Internet Banking. The research employed a quantitative, associative research design to examine causal relationships among variables. Data were collected through questionnaires distributed to 120 bank customers who had previously used Internet Banking services. The data were analyzed using multiple linear regression supported by statistical software to examine both partial and simultaneous effects of the independent variables on customers’ decisions. The results show that knowledge, trust, perceived usefulness, security, and service features each have a positive and significant effect on customers’ decisions to use Internet Banking. Among these variables, perceived usefulness was found to be the most dominant factor influencing adoption decisions. The simultaneous test also indicates that all independent variables collectively have a significant effect on customers’ decisions to adopt Internet Banking services. These findings imply that improving customers’ understanding of digital banking, strengthening system security, building customer trust, and enhancing service features are essential strategies for increasing the adoption of Internet Banking services.