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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Majalah Ilmiah Warta Dharmawangsa Community Engagement and Emergence Journal (CEEJ) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Artificial Intelligence and Engineering Applications (JAIEA) International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Advanced Research (IJAR) Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis
Sibarani, Hendra Jonathan
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Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : International Journal Of Economics Social And Technology

 1 
The Effect of Personal Selling, Premium Prices, and Income Levels on Interest in Buying Insurance Products in (Case Study on Millennial Generation and Gen-Z in Medan City) Pakpahan, Belsasar; Batubara, Jastin Yehezkiel; Sembiring, Brema; Sibarani, Hendra Jonathan; Sipayung, Sari Mariahma Nova
International Journal Of Economics Social And Technology (IJEST) Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i3.322

Abstract

One of the things that can minimize the risk to life is to have insurance because insurance provides benefits to people's lives by reducing the assets that must be set aside to cover losses from various other risks obtained. Personal selling is a benchmark for assessing the company to give customers confidence in the insurance products owned by the company. In addition, the premium price is the determination of customers purchasing insurance products with the level of income as an assessment of the customer's ability to have protection from the risks of life. This research uses a quantitative approach with a sample of 100 respondents. Data analysis in this study used SmartPLS 4.0. Hypothesis testing with the PLS approach is carried out in two stages, namely testing the outer model and the inner model. The results showed that personal selling has a positive and significant effect on purchase intention, the premium price has no significant effect on purchase intention, income level has a negative and significant effect on purchase intention, and personal selling, premium price, and income level simultaneously have a positive and significant effect on purchase intention in Millennial Generation and Gen-Z in Medan City
The Effect of Digitalization, Advertising Attractiveness and Product Variety on Community Purchasing Decisions on MSME Products in Medan City Cristofer, Alfonco Frans; Pandia, Renata Gitara; Rindorindo, Restika; Sibarani, Hendra Jonathan; Simanjuntak, Owen de Pinto
International Journal Of Economics Social And Technology Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i3.325

Abstract

The failure of existing product variations can be caused by an undeveloped brand image among consumers, lack of consumer confidence, decreased product desirability, and deviation of the wrong product due to incorrect analysis, because many consumers do not know the existing products in meeting consumer needs. This research uses quantitative methods, with descriptive analysis techniques and is explanatory research with a sample of 100 respondents. Data analysis in this study used the SPSS. The results showed that the Sig value to influence digitalization on purchasing decisions is 0.003 < 0.05 and the tcount value is 3.044 > ttable 1.985, the Sig value to influence the attractiveness of advertising on purchasing decisions is 0.017 < 0.05 and the tcount value (2.440) > ttable (1.985), the Sig value for influencing product variations on purchasing decisions is 0.017 < 0.05 and the tcount value (2.435)> ttable (1.985), it can be stated that product digitalization, attractiveness of advertising, product variety have a positive and significant effect on purchasing decisions
Analysis of the Impact of Digitalisation of Devices, Digitalisation of Platforms and Digitalisation of Media on Perceptions of Online Shopping among Millennials and Gen-Z in Medan City Sanjaya, Arif; Yurika, Yurika; Sibarani, Hendra Jonathan; Sipayung, Sari Mariahma Nova
International Journal Of Economics Social And Technology (IJEST) Vol. 3 No. 1 (2024): March 2024
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v3i1.428

Abstract

Digitalisation is currently one of the development and operation of a device, platform and media increasingly used by Millennials and Gen-Z to provide information or sell products. Product digitalisation is not only in marketing but also as a promotional medium to create consumption patterns of application users who are highly dependent on lifestyle changes and perceptions of online shopping applications. In this study using quantitative methods are research based on the philosophy of positivism, used to research on specific populations and samples. This study used 100 samples from Medan Helvetia district using cluster sampling method. The results of this study show that the digital devices have a positive and significant influence on the perception of online shopping, the platform digitalisation does not have a positive and significant influence on the perception of online shopping, the media digitalisation has a positive and insignificant influence on the perception of online shopping among millennials and gen-z in Medan City. Digitalisation in online shopping applications has a huge impact on the perception of online shopping application users because the information obtained becomes faster and there is an increase in customer consumptive patterns
Effectiveness Of Online Transport Services: Service Attitude, Timeliness, And Price Appropriateness On Online Transport User Decisions In Medan City Sianturi, Andry Sevchenko Gatuso; Sibarani, Hendra Jonathan; Theodora, Eka Martyna
International Journal Of Economics Social And Technology (IJEST) Vol. 3 No. 1 (2024): March 2024
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v3i1.431

Abstract

Online transport services are one of the means of transport that has a level of comfort and safety that is in great demand today. Innovation in systems and services is one of the main attractions for application users to choose and use online transportation applications as a means of transportation that has affordability, service attitude and timeliness. In this study using quantitative methods, quantitative methods are research based on the philosophy of positivism, used to research on certain populations and samples. This study used 100 samples from Medan Labuhan District, using the cluster sampling method. The results of this study indicate that the service attitude variable has a t-statistics value of 6.249 > 1.66 and a p-value of 0.000, so service attitude has a positive and significant influence on decisions to use online transportation in Medan City. The timeliness variable has a t-statistics value of 0.784 < 1.66 and a p value of 0.433, so the timeliness does not have a positive and insignificant effect on the decision to use online transportation in Medan City, while the price appropriateness variable has a t-statistics value of 2.589 > 1.66 and a p value of 0.010, so the price suitability has a positive and significant effect on the decision to use online transportation in Medan City. With an Adjusted R. Square of 0.482 which can be interpreted that the variation in the online transportation usage decision variable can be explained by the service attitude variable, timeliness and price appropriateness by 48.2%, while the remaining 51.8% is explained by other variables outside of the variables studied
Co-Authors Arif Sanjaya Batubara, Jastin Yehezkiel Bayu Pranata, Bayu Cristofer, Alfonco Frans Debora Tambunan Dewi Rafiah Pakpahan Dona Pasaribu Franzella Pinem, Sony Hotama, Carla Jesy, Jesy Kosasih, Rico Lawolo, Yoko Alex Bio Manurung, Dewi Ratna Sari Br Munthe, Andreas Owen De Pinto Simanjuntak Pakpahan, Belsasar Pakpahan, Victor Maruli Pandia, Renata Gitara Permana, Jaka Rindorindo, Restika Rinta, Nyswee Alda Salas, Mario Sembiring, Adelia Br Sembiring, Brema Sianturi, Andry Sevchenko Gatuso Simatupang, Okapril Simbolon, Viktor Sinambela, Benni Eden Sinuhaji, Frans Gidion Sipayung, Sari Mariahma Nova Siregar, Melinda Sitorus, Samuel Sukamto, Ika Sumiyarsi Tanedy, Shenny Florencia Taslim, Fernando Theodora, Eka Martyna Yoewono, Fandy Zay, Frangky