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All Journal Language Literacy: Journal of Linguistics, Literature, and Language Teaching AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal of Law, Administration, and Social Science SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan Journal of Business Management and Economic Development IIJSE Proceeding of International Conference on Humanity Education and Society E-Amal: Jurnal Pengabdian Kepada Masyarakat
Arbaiyah, Arbaiyah
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Business Management and Economic Development

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Comprehensive Analysis of Business Catering Samarinda’s Business Feasibility to Assess Its Potential and Sustainability Mauliahasmi, Siti; Arbaiyah, Arbaiyah; Alimi, Darren Kaleb; Surahman, Surahman; Wibowo, Rahmawati Idha
Journal of Business Management and Economic Development Том 3 № 03 (2025): September 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i03.2002

Abstract

This study aims to analyze the feasibility of a catering business in Samarinda by reviewing four main aspects, namely marketing, operations, legality, and finance. The background of this study is based on the increasing trend of culinary businesses in Indonesia that utilize digital marketing strategies as the main means of expanding their market reach. The research method uses a mixed method approach, namely qualitative and quantitative. The qualitative approach was used to analyze business strategies, operational activities, and the implementation of business legality, while the quantitative approach was applied to assess financial feasibility through the indicators of NPV, IRR, PP, and BEP. The results show that the business is feasible with a positive NPV of IDR 264,833, an IRR of 14.60%, a payback period of 2.3 years, and a BEP at 58% of production capacity. In addition to being financially feasible, this business has also fulfilled legal aspects through the establishment of the business entity and the ownership of an NIB and NPWP. This study emphasizes the importance of integrating digital marketing strategies with business feasibility analysis to create a competitive, innovative, and sustainable culinary business in the competitive digital era.
Co-Authors AA Sudharmawan, AA Abdullah Abdullah Alfian Helmi Alimi, Darren Kaleb Ayu, Sukma Chairuddin Chairuddin Elfida Elfida Hayani, Nora Husni Mubarak Khairunnisa Khairunnisa Mauliahasmi, Siti Nu'man, Agus Sulistiany, Eva Surahman Surahman Sutri Destemi Elsi Wahyuni, Dwi Irma Wahyuni, Titis Sri Wibowo, Rahmawati Idha Yurizon, Sulung Tangguh Zainul Arifin Zakirullah, Zakirullah Zamroni Zamroni Zulida, Evi