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PENGARUH KUALITAS PRODUK , CITRA MEREK ,HARGA, DAN PROMOSI, TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK HONDA DI KOTA MEDAN Aditi, Bunga; Hermansyur, H M
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

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This study aims to identify and explain the effect of price, promotion and distribution channel partially and simultaneously on purchasing decisions. This type of research is explanatory research with quantitative approach. The population of this research is the Honda brand car buyers in the city of Medan with a total sample of 100 people by using simple random sampling technique, questionnaire data used is Multiple Regression.The results showed that the variable product quality, brand image, price and promotion together significantly influence purchasing decisions.T test results showed that each - each variable product quality, brand image, price and promotion jointly significant effect on purchasing decisions.The company should be able to inform the Honda brand car with a better understanding of the variable product quality, brand image, Price and promotion through the sales conversations, so that they are understood in marketing their products.Keywords: product quality, brand image, pricing and promotions, and Purchase Decision

The Role of E-Services, Quality System and Perceived Value on Customer Satisfaction: An Empirical Study on Indonesian SMEs Aditi, Bunga; Hafizah, Hafizah; Hermansyur, Hermansyur
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

The purpose of this study is to analyze e-service, system quality, perceived value and satisfaction for customer of Indonesian SMEs. This research was conducted by distributing 140 online questionnaires to customer of Indonesian SMEs and there were 124 questionnaires that were reversed and processed. Sampling method with snowball sampling. The test was carried out with the help of a statistical tool in the form of Structural Equation Modeling (SEM) based on Partial Least Square version 3. The results showed that Based on the results of the hypothesis testing, there was a positive and significant relationship between E-Service and Perceived Value. there was a positive and not significant relationship between System Quality and Perceived Value. that there was a positive and significant relationship between perceived value and e-satisfaction. there was a positive and significant relationship between E-Service and e-satisfaction through perceived value. This study found that e-service has a positive and significant impact on e-satisfaction through perceived value. There are a positive and not significant relationship between system quality and e-satisfaction through perceived value. The novelty of this research is the correlation model of effect of e-service, system quality and perceived value on e-satisfaction of SMEs.

PENGARUH KUALITAS PRODUK , CITRA MEREK ,HARGA, DAN PROMOSI, TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK HONDA DI KOTA MEDAN Bunga Aditi; H M Hermansyur
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i2.342

This study aims to identify and explain the effect of price, promotion and distribution channel partially and simultaneously on purchasing decisions. This type of research is explanatory research with quantitative approach. The population of this research is the Honda brand car buyers in the city of Medan with a total sample of 100 people by using simple random sampling technique, questionnaire data used is Multiple Regression.The results showed that the variable product quality, brand image, price and promotion together significantly influence purchasing decisions.T test results showed that each - each variable product quality, brand image, price and promotion jointly significant effect on purchasing decisions.The company should be able to inform the Honda brand car with a better understanding of the variable product quality, brand image, Price and promotion through the sales conversations, so that they are understood in marketing their products.Keywords: product quality, brand image, pricing and promotions, and Purchase Decision

Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan Bunga Aditi; HM Hermansyur
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 19, No 1 (2018): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

This study aims to identify and explain the influence of product attributes, product quality, and partial and simultaneous promotion on purchasing decisions. This type of research is explanatory research with a quantitative approach. Sampling using Non-Probability Sampling is the saturated sampling of 100 respondents using multiple linear regression analysis techniques. The results showed that the variable product attributes, product quality, promotion of partially significant effect on purchasing decisions. The results of the simultaneous shows that the variable product attributes, product quality, and promotion significantly influence purchasing decisions. Therefore, the company should be able to inform the Honda brand car with a better understanding of product attributes, product quality, and price through the sales conversations, so that they are understood in marketing their products.

PENINGKATAN KOMPETENSI KELOMPOK USAHA TANGAN DI ATAS (TDA) DI BIDANG MANAJEMEN KEUANGAN DAN ADMINISTRASI Tetty Yuliaty; Hermansyur Hermansyur; Kiki Farida Ferina; Wan Fahruddin; Syamsul Bahri Arifin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 22, No 2 (2016)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v22i2.4655

Sektor Usaha Mikro Kecil dan Menengah (UMKM) adalah sangat penting dan semakin tumbuh berkembang di Indonesia, namun sayangnya para pelaku UMKM ini belum memiliki kemampuan mengelola manajemen keuangan dan administrasi yang baik. Padahal UMKM sebagai pelaku usaha harus memiliki performance keuangan dan administrasi yang baik agar pihak-pihak ketiga yang ingin berhubungan dan bekerjasama dengan UMKM merasa yakin akan mitranya ini, apalagi bila para pelaku UMKM ini ingin mengembangkan usahanya, maka mereka harus memperbaiki kinerja keuangan dan administrasinya. Tujuan dari pengabdian ini adalah agar para pelaku UMKM khususnya Kelompok Usaha TDA (Tangan Di Atas) Kota Medan, memiliki kemampuan dalam mengelola manajemen keuangan dan administrasi terutama dalam implementasi di usahanya masingmasing, serta diharapkan dapat mengembangkan usahanya lebih baik. Metode Pelaksanaan dilakukan dengan cara Metode Ceramah, Metode Praktek dan Latihan, Demonstrasi dan Diskusi. Setelah pelatihan selesai dilakukan, para peserta akhirnya mampu menerapkan manajemen keuangan dalam hal ini melakukan pembukuan dengan baik, termasuk melakukan pekerjaan administrasi diantaranya penyimpanan arsip dan korespondensi. Untuk memberikan keberhasilannya maka peserta pelatihan diberikan pendampingan.

Peningkatan kinerja instansi melalui efikasi diri dan komunikasi interpersonal serta kerjasama tim sebagai pemediasi pada badan pegelola pajak dan retribusi daerah kota Medan Attyka Dewi Tri W; H. M. Hermansyur; Annisha Suvero Suyar
Insight Management Journal Vol. 1 No. 3 (2021): May
Publisher : Forum Kerjasama Pendidikan Tinggi

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This study aims to determine the effect of self-efficacy and interpersonal communication on team collaboration at the Medan City Tax and Retribution Management Agency partially. This is to find out whether organizational support moderates the effect of self-efficacy and interpersonal communication on improving agency performance in the Medan City Regional Tax and Retribution Management Agency. The total population in this study amounted to 249 people, and using the Slovin formula obtained a sample of 153 people. The analysis technique used is multiple linear regression. The results showed that self-efficacy had a significant effect on the performance of agencies in the Medan City Regional Tax and Retribution Management Agency. Interpersonal communication has a significant effect on the performance of agencies in the Medan City Regional Tax and Retribution Management Agency. Self-efficacy has no effect on teamwork at the Medan City Regional Tax and Retribution Management Agency. Interpersonal communication has a significant effect on teamwork at the Medan City Regional Tax and Retribution Management Agency. Teamwork has no effect on the performance of agencies in the Medan City Regional Tax and Retribution Management Agency.

PENGARUH PROMOSI DI MEDIA SOSIAL, PERSEPSI KEMUDAHAN SEBAGAI PEMBENTUK MINAT BELANJA KONSUMEN PRODUK BAKERY YANG DI MODERASI OLEH WORD OF MOUTH (STUDI KASUS PADA BAKERY CAKE DAN SHOP MEDAN) M. Ryan Syah Pangeran; M. Hermansyur; Muller Tamba
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 2 No. 02 (2022): Januari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v2i02.82

Penelitian ini bertujuan untuk mengetahui pengaruh promosi di media sosial dan persepsi kenyamanan terhadap minat belanja konsumen pada produk Mr. Bakery. Family Bakery Cake and Shop baik sebagian maupun bersamaan. Untuk mengetahui apakah word of mouth memoderasi pengaruh promosi di media sosial dan persepsi kenyamanan terhadap minat konsumen berbelanja produk Bakery di Mr. Family Bakery Cake and Shop. Jumlah populasi dalam penelitian ini berjumlah 159 orang, dan dengan menggunakan rumus Slovin diperoleh sampel sebanyak 114 orang. Teknik analisis yang digunakan adalah residual MRA. Hasil penelitian menunjukkan bahwa promosi di media sosial berpengaruh signifikan terhadap minat belanja konsumen pada produk Bakery di Bakery Cake and Shop Medan. Persepsi kenyamanan berpengaruh signifikan terhadap minat belanja konsumen pada produk Bakery di Bakery Cake and Shop Medan. Promosi di media sosial berpengaruh signifikan terhadap minat belanja konsumen produk Bakery yang dimoderatori dari mulut ke mulut di Bakery Cake and Shop Medan. Persepsi kenyamanan berpengaruh signifikan terhadap minat belanja konsumen pada produk Bakery yang dimoderatori dari mulut ke mulut pada Bakery Cake and Shop Medan.

Pengaruh Sikap Pribadi, Norma Sosial, Efikasi Diri, dan Sikap Terhadap Perilaku Mahasiswa Terhadap Minat Wirausaha Yang Dimoderasi Pendidikan Kewirausahaan (Studi Kasus : Mahasiswa Jurusan Manajemen Universitas Harapan Medan) Puttero Angkoso; HM Hermansyur; Rizky Putra
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 2 No. 02 (2022): Januari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v2i02.87

Penelitian ini bertujuan untuk mengetahui pengaruh sikap pribadi, norma sosial, efikasi diri, dan sikap terhadap perilaku mahasiswa terhadap minat wirausaha yang dimoderasi pendidikan kewirausahaan studi kasus mahasiswa jurusan manajemen Universitas Harapan Medan. Jumlah responden dalam penelitian ini adalah 89 orang, dan menggunakan teknik sampel acak. Teknik analisis yang digunakan adalah regresi linier berganda. Sedangkan metode yang digunakan pada penelitian ini adalah analisis kuantitatif dengan pengambilan data melalui kuesioner pada mahasiswa Universitas Harapan Medan. Hasil penelitian menunjukkan bahwa sikap pribadi berpengaruh positif dan signifikan terhadap minat wirausaha, norma sosial tidak berpengaruh positif dan tidak signifikan terhadap minat wirausaha, efikasi diri berpengaruh positif dan signifikan terhadap minat wirausaha, sikap terhadap perilaku berpengaruh positif dan signifkan terhadap minat wirausaha. Pada uji moderasi variabel pendidikan kewirausahaan tidak memperkuat hubungan antara sikap pribadi, norma sosial, efikasi diri, dan sikap terhadap perilaku

Pengaruh Employee Engagement, Quality Of Work Life, dan Kepercayaan pada Pimpinan terhadap Organizational Citizenship Behaviour boris stefen; H.M Hermansyur; Bunga Aditi
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 2 No 01 (2020): Artikel Agustus 2020
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v2i01.359

The main objective of this research is to clarify the influence of Employee Engagement, Quality of Work Life, and Leader Trust to Organizational Citizenship Behaviour in PT Jiwasraya Insurance on Medan. The population in this study were all employees working, amounting to 140 people with samples taken by 100 people. This type of research is associative research. Methods of collecting data in this study were questionnaires and interviews. The research method used in this study is multiple linear regression analysis. Based on the results obtained, H1 is accepted for the Employee Engagement variable with alpha 1%. Thus, partially that the Employee Engagement variable has a significant effect on Organizational Citizenship Behavior, H2 is rejected for the Quality of Work Life variable. Thus, partially that the Quality of Work Life variable does not have a significant effect on Organizational Citizenship Behavior, H3 is rejected for the Trust variable in the Leader. Thus, partially that the variable Trust in leadership does not have a significant effect on Organizational Citizenship Behavior, It concluded that H4 simultaneous Employee Engagement, Quality of Work Life, and Trust in Leaders do not have a significant effect on Organizational Citizenship Behavior at PT. Jiwasraya Insurance (Persero) Medan.

The Influence of Brand Image and Brand Experience on Customer Brand Loyalty Hermansyur; Bunga Aditi; Hafizah; Prasetyono Hendriarto
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

This research aims to find the influence of brand image and brand experience on brand loyalty. This research population is all regular customers in Suans Bakery, Sampling techniques using nonprobability sampling with a total of 88 samples. The data is obtained by giving a statement in the form of a questionnaire directly to the respondent to obtain valid data. Based on the results of processing, it is known that brand image and brand experience have a positive and significant influence on brand loyalty either simultaneously or partially. Determination test results found the value of R square by 64.2% this means a variation of brand loyalty that can be explained by a variety of independent brand image and brand experience of 64.2%, while the rest (35.8%) explained by other factors or variables outside the model.

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