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All Journal Jurnal Ilmiah Ekonomi Islam International Journal of Advanced Multidisciplinary Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Journal of Global Economic Research
Komariah, Neng Siti
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Inovasi dan Media Sosial terhadap Kinerja UMKM Makanan Halal di Kota Bekasi Utara Komariah, Neng Siti; Nursal, M Fadhli; Rianto, Muhammad Richo
Jurnal Ilmiah Ekonomi Islam Vol. 8 No. 2 (2022): JIEI : Vol. 8, No. 2, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5957

Abstract

This study examines the relationship between innovation and social media in influencing the performance of halal food SMEs in North Bekasi City. This study uses a quantitative approach that is examined on halal food entrepreneurs in the city of North Bekasi. This study uses the SmartPls data analysis tool with a minimum sample of 100 halal food SMEs in the city of North Bekasi, but in practice from the questionnaires distributed as many as 145 questionnaires were received and only 115 questionnaires could be used in the study. The results of this study found that innovation had no effect on performance while social media had an effect on the performance of halal food SMEs in North Bekasi. This research focuses on the role of innovation and social media in influencing performance. The focus of research on halal food MSMEs is expected to be a new sector that is studied in many types of MSMEs. The city of North Bekasi with a large number of MSMEs and a scattered Muslim population makes the results of this study more useful for the wider community.
Determinasi Inovasi Produk Pada UMKM Sektor Makanan dan Minuman Halal di Kota Bekasi Utara Komariah, Neng Siti; Bukhari, Eri; S, Ratna Suminar; Sityowati, Adinda; Lathifah, Nisrina
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11342

Abstract

This study analyzes the influence of technology orientation and customer orientation on the product innovation of Food and Baverage Halal MSMEs in North of Bekasi. This research uses quantitative methods and statistical analysis tools in the form of smartpls 4.0. This study used a Food and Baverage Halal MSMEs in North of Bekasi for a unit analysis. Sampling technique in this research with insidental sampling as 130 MSMEs. The results of this study found that there was an influence of techonolgy orientation and customer orientation on product innovation . This research focuses on the MSMEs in North of Bekasi. In addition, the focus of this research is on the Food and Baverage Halal. The novelty in this study is that apart from the object of research, it is also a research model that has never been studied before.
Dampak Merek, Ekuitas Merek dan Kepercayaan Pelanggan Terhadap Niat Beli Ulang pada PT. Asrta Honda Motor Tbk Komariah, Neng Siti; Navanti, Dovina; Andrian, Andrian
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 3 (2026): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i3.1841

Abstract

Penelitian ini bertujuan menganalisis pengaruh citra merek, ekuitas merek, dan kepercayaan pelanggan terhadap niat beli ulang konsumen. Data dikumpulkan melalui kuesioner skala Likert 5 poin dan diolah dari 52 responden. Setiap konstruk diukur dengan tiga butir pernyataan yang kemudian diagregasi menjadi skor komposit. Analisis dilakukan secara deskriptif, korelasi Pearson, serta regresi linier berganda. Hasil analisis menunjukkan bahwa rata-rata skor citra merek, ekuitas merek, kepercayaan pelanggan, dan niat beli ulang berada pada kategori tinggi (mean masing-masing sekitar 11,6; 11,9; 11,8; dan 12,1 dari rentang 3–15). Korelasi Pearson menunjukkan bahwa kepercayaan pelanggan memiliki hubungan paling kuat dengan niat beli ulang (r = 0,513), diikuti citra merek (r = 0,402) dan ekuitas merek (r = 0,214). Hasil regresi mengindikasikan bahwa kepercayaan pelanggan berpengaruh positif dan signifikan terhadap niat beli ulang (β = 0,343; p = 0,004), sedangkan citra merek berpengaruh positif namun hanya signifikan pada taraf 10% (β = 0,150; p = 0,098) dan ekuitas merek tidak berpengaruh signifikan (β = –0,060; p = 0,536). Model secara simultan signifikan dengan R² sebesar 0,307 (F = 7,10; p < 0,001). Temuan ini menegaskan pentingnya membangun kepercayaan pelanggan sebagai faktor kunci yang mendorong niat beli ulang, sementara citra merek berperan sebagai pendorong tambahan, dan ekuitas merek kemungkinan bekerja melalui variabel lain seperti kepuasan atau loyalitas.
Co-Authors Andrian Andrian Anjasmara, Rengga Azzahra, Meifara Hanifa Bukhari, Eri DODY KURNIAWAN Hadita, Hadita Haryudi Anas Jumawan Jumawan, Jumawan Larasati, Angelina Dewi Lathifah, Nisrina Marundha, Amor Maulia, Indah Rizki Mirella, Niffa Nadya Rizki muhammad rizky, muhammad Mutazam, Zidan Hoerul Navanti, Dovina Nursal, M Fadhli Nursal, M. Fadhli Pardede, Euricoh Hamonangan Putra, Christophorus Indra Wahyu Putri, Zahra Aurellia Rianto, Muhammad Richo S, Ratna Suminar Sidiq, Adam Maulana Sityowati, Adinda Untari, Dhian Tyas Widi Winarso, Widi Willson, Michael Aris Windasari, Shindy