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All Journal Jurnal Ilmiah Ekonomi Islam International Journal of Advanced Multidisciplinary Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management
Komariah, Neng Siti
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Determinasi Inovasi Produk Pada UMKM Sektor Makanan dan Minuman Halal di Kota Bekasi Utara Komariah, Neng Siti; Bukhari, Eri; S, Ratna Suminar; Sityowati, Adinda; Lathifah, Nisrina
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11342

Abstract

This study analyzes the influence of technology orientation and customer orientation on the product innovation of Food and Baverage Halal MSMEs in North of Bekasi. This research uses quantitative methods and statistical analysis tools in the form of smartpls 4.0. This study used a Food and Baverage Halal MSMEs in North of Bekasi for a unit analysis. Sampling technique in this research with insidental sampling as 130 MSMEs. The results of this study found that there was an influence of techonolgy orientation and customer orientation on product innovation . This research focuses on the MSMEs in North of Bekasi. In addition, the focus of this research is on the Food and Baverage Halal. The novelty in this study is that apart from the object of research, it is also a research model that has never been studied before.
Co-Authors Anjasmara, Rengga Azzahra, Meifara Hanifa Bukhari, Eri DODY KURNIAWAN Hadita, Hadita Haryudi Anas Jumawan, Jumawan Larasati, Angelina Dewi Lathifah, Nisrina Marundha, Amor Maulia, Indah Rizki Mirella, Niffa Nadya Rizki Mutazam, Zidan Hoerul Nursal, M Fadhli Nursal, M. Fadhli Pardede, Euricoh Hamonangan Putra, Christophorus Indra Wahyu Putri, Zahra Aurellia Rianto, Muhammad Richo S, Ratna Suminar Sidiq, Adam Maulana Sityowati, Adinda Untari, Dhian Tyas Widi Winarso, Widi Willson, Michael Aris Windasari, Shindy