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Pelatihan Peningkatan Branding dan Promosi Sekolah Melalui Pemanfaatan Kecerdasan Buatan di SMK Muhammadiyah Kalisat Mubaroq, Syahrul; Oktarini, Widya; Indahwiya, Nuning; Amrullah, Muhammad Amin
JUPAMU: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 1: OKTOBER 2025
Publisher : Ihsan Cahaya Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66031/jupamu.v1i1.42

Abstract

Dalam era transformasi digital yang pesat, tantangan dalam mempromosikan institusi pendidikan semakin kompleks. SMK Muhammadiyah Kalisat menghadapi permasalahan keterbatasan sumber daya dalam pembuatan konten promosi digital yang menarik. Untuk mengatasi hal ini, dilakukan program pengabdian masyarakat berupa pelatihan pemanfaatan kecerdasan buatan (AI) dalam meningkatkan branding dan promosi sekolah. Metode yang digunakan mencakup koordinasi awal, pelatihan pembuatan konten berbasis AI menggunakan Canva dan aplikasi pembuatan video berbasis AI, serta pendampingan pengelolaan media sosial sekolah. Pelatihan melibatkan 17 guru dan dilaksanakan pada 3 Februari 2025 di SMK Muhammadiyah Kalisat-Jember. Hasil pengabdian menunjukkan peningkatan signifikan dalam keterampilan digital tim promosi, kualitas konten, dan efektivitas promosi daring. Artikel ini menegaskan pentingnya pemanfaatan teknologi AI untuk memperkuat citra dan daya saing sekolah di era digital.
The Use of Language Aspects as Rhetorical Devices in Obama’s Inaugural Addresses Oktarini, Widya
Journal of English Teaching and Learning Issues Vol 2, No 1 (2019): June
Publisher : Institut Agama Islam Negeri Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jetli.v2i1.4995

Abstract

This research analyzes language aspects as rhetorical devices in inaugural addresses of the presidents of The United States, Barack H. Obama. Specifically, this research aims at describing the use of diction and language style found in the inaugural addresses. This research is descriptive qualitative using discourse analysis approach. In collecting the data, it uses listening method and note-taking technique. In analyzing the data, it uses contextual method by using socio-pragmatics theory. In presenting the result of the analysis, it uses informal method by verbal language. The result of analysis show: the use of language aspects found in inaugural addresses of Obama includes: (a) diction which includes the positive and negative connotation, (b) reference which includes inclusive and exclusive references, (c) language styles includes inclusive and exclusive references, (d) language styles includes repetition (e) the use of figurative language includes metaphor.