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All Journal Media Wisata Journal of Enterprise and Development (JED) Edutourism : Journal Of Tourism Reseach Kepariwisataan: Jurnal Ilmiah Journal of Tourism and Economic Jurnal Manajemen Bisnis dan Keuangan International Journal of Economics, Management, Business, and Social Science Jurnal Mata Pariwisata Bakti Nusa Linggau Priviet Social Sciences Journal International Journal of Sustainable Competitiveness on Tourism JUPARITA: Jurnal Pariwisata Tawangmangu Baileo: Jurnal Sosial Humaniora Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Wicaksono, Ajie
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Selling the Spirit A Semiotic Analysis of Omotenashi in the Visual and Textual Marketing of the Japan National Tourism Organization (JNTO) Harsiwi, Windy; Wicaksono, Ajie
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 02 (2025): IJSCOT IV-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i02.2296

Abstract

Omotenashi, the Japanese philosophy of selfless and wholehearted hospitality, has become a central element of Japan’s national tourism identity. However, its intangible and culturally nuanced nature makes it difficult to translate into clear and appealing messages for global audiences. This study explores how the Japan National Tourism Organization (JNTO) navigates this challenge through strategic visual and textual communication. Using a semiotic analysis, the research examines signs, symbols, and meanings embedded in JNTO’s promotional videos and official website content. The analysis identifies a consistent visual vocabulary that represents Omotenashi: respectful bowing, meticulous food presentation, orderly interior spaces, and serene natural settings. These images act as symbolic cues that communicate humility, harmony, and attentiveness—core values of Omotenashi—without requiring explicit explanation. JNTO pairs these visuals with carefully selected textual expressions such as “heartfelt,” “authentic,” and “crafted with care,” which help emotionalize the viewer’s perception and frame Omotenashi as a warm, spiritual, and culturally grounded experience. The findings indicate that JNTO deliberately simplifies and aestheticizes Omotenashi to make it more accessible to international audiences. Rather than attempting to convey the full cultural complexity of this practice, JNTO constructs a romanticized narrative that positions Omotenashi as both a distinctive and desirable tourism offering. This strategy allows the organization to effectively “sell the spirit” of Japan by transforming a deeply embedded cultural value into a consumable tourism product. The study demonstrates how intangible cultural concepts can be reinterpreted through semiotic design to strengthen national tourism branding.
Pelatihan Pengemasan Paket Wisata Olahraga di Kampung Wisata Titik Nol Jateng Indri Kurniawati; Ebtana Sella Mayang Fitri; Ajie Wicaksono
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 1 (2026): Januari: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i1.2742

Abstract

Kampung Wisata Titik Nol in Central Java has significant potential for developing special-interest tourism, particularly nature-based and outdoor sport tourism. However, this potential has not been optimally utilized due to limited community capacity in designing structured and market-ready tourism products. This community service program aims to enhance the capacity of local tourism managers and youth organizations in packaging sustainable and competitive sport tourism packages. The program was conducted at Joglo Gumregah from August to November 2024 using a Participatory Action Research (PAR) approach. The implementation was carried out in three phases: preparation, implementation, and evaluation. The preparation phase included field observation, Focus Group Discussions (FGDs), and coordination with village authorities and community leaders. The implementation phase involved in-depth interviews and mentoring activities in developing sport tourism packages. The evaluation phase was conducted through interactive dialogues with stakeholders to refine the developed packages. The results indicate an improvement in participants’ understanding and skills in designing integrated and locally based sport tourism packages. The resulting packages are expected to serve as references for sport tourism development and to support community empowerment and economic sustainability in Kampung Wisata Titik Nol.
DESA HARMONI: PENGUATAN MODERASI BERAGAMA BERBASIS KEARIFAN LOKAL DI DESA WISATA GULUREJO KULONPROGO MR, Moh Irsyad Fahmi; Widodo, Syukri Fathudin Achmad; Wicaksono, Ajie; Anam, Ahmad Muzakkil; Rubiyanto, Yayan
Bakti Nusantara Linggau: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Bakti Nusantara Linggau
Publisher : LP3MKIL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55526/bnl.v5i2.891

Abstract

"Desa Harmoni" adalah program pengabdian yang berfokus pada penguatan moderasi beragama berbasis kearifan lokal di Desa Wisata Gulurejo, Kabupaten Kulon Progo. Program ini dirancang untuk mengatasi tantangan yang muncul dari masuknya paham keagamaan ekstrem yang mengancam keharmonisan sosial dan citra desa wisata. Urgensi program ini terletak pada fenomena menurunnya partisipasi pemuda dalam tradisi kultural seperti "Merti Desa", "Gejog Lesung", dan "Nyadran", serta munculnya konflik terkait penggunaan fasilitas umum dan penyelenggaraan atraksi wisata budaya. Melalui pendekatan partisipatif dan kolaboratif, program ini bertujuan untuk mengembangkan model moderasi beragama berbasis kearifan lokal, membangun kapasitas tokoh agama, adat, dan pengelola desa wisata, mengembangkan Kelompok Usaha Bersama, serta mengembangkan paket wisata edukasi "Gulurejo Harmoni". Program menggunakan metode Participatory Rural Appraisal (PRA) untuk pemetaan kearifan lokal dan Training of Trainers (ToT) untuk membangun kapasitas fasilitator lokal. Hasil pengabdian menunjukkan peningkatan kapasitas tokoh agama dan pemuda dalam mempromosikan narasi moderasi beragama, penguatan forum dialog, peningkatan partisipasi dalam tradisi lokal, dan terintegrasi-nya nilai-nilai moderasi beragama dalam pengembangan desa wisata. Program ini relevan dengan upaya pencapaian Indikator Kinerja Utama (IKU) perguruan tinggi dan mendukung implementasi program Merdeka Belajar Kampus Merdeka (MBKM) bagi mahasiswa.
Wukirsari Village as a prestigious tourism village in Yogyakarta Wicaksono, Ajie; Ihalauw, John Joi; Priyanto, Sony Heru
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.1722

Abstract

This research aims to identify the potential of Wukirsari village as one of the leading tourist village destinations in Yogyakarta. This village has various awards such as being the best tourist village in the world in 2024 and ADWI awards as the first winner of the Advanced Tourism Village Category. In addition, Wukirsari village is included in the 75 best tourist villages in Indonesia out of 4,537 tourist villages throughout Indonesia. In 2023, this village recorded a MURI record with the most batik artisans. This study uses a qualitative descriptive method. Data collection techniques include interviews, observations, and documentation. To identify the potential of Wukirsari village, this study uses the basis of the tourism component category, namely 4A (Attraction, Accessibility, Amenities, and Ancillary) which each of which is detailed its elements which include 5W (what to see, what to do, what to buy, what to arrive, and what to stay). Data analysis uses qualitative analysis which includes data reduction, data presentation, and conclusion drawn. The results of the study show that the tourism component in Wukirsari village has been fulfilled, which includes 4A (Attraction, Accessibility, Amenities, and Ancillary). Attractions are divided into natural tourism, cultural tourism, and artificial tourism. Natural attraction is the flagship of this village. Morphologically, Wukirsari village is in the form of hills that are passed by the Opak Fault. This village is also developed as a cultural heritage area. With the tourism options owned, especially the natural potential, tourists can enjoy by not only seeing (what to see), but also doing various tourist activities (what to do). The existence of tourist attractions is also supported by tourism components, namely accessibility, facilities (restaurants, lodgings, etc), and additional services (ATMs, health centers, etc).
PENERAPAN KOMPONEN PARIWISATA MENUJU SUSTAINABLE TOURISM PADA DESA WISATA DI KECAMATAN IMOGIRI, KABUPATEN BANTUL Nur Latifah, Lilis; Khairunnisa Asna; Ajie Wicaksono
Jurnal Pariwisata Tawangmangu Vol 4 No 1 (2026): March 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i1.963

Abstract

This study aims to determine the implementation of tourism components in the Srikeminut, Kebonagung, and Wukirsari tourist villages in Imogiri District based on the 6A component approach (attraction, accessibility, amenities, accommodation, activity, and ancillary services) of tourism. The three tourist villages are within the same Imogiri area and have unique tourist potential, offering opportunities to be developed as sustainable tourist villages. This study uses a qualitative descriptive approach to gain an in-depth understanding of real conditions in the field, employing data collection techniques such as in-depth interviews with tourism village managers and visitors, documentation, field observations, and literature review. Data validity is ensured using triangulation techniques. The results show that the three tourist villages have applied the 6A components with different characteristics, the main features of which lie in the attraction and tourism activities based on local potential and community participation. However, there are still several aspects such as accessibility, supporting facilities, and institutional strengthening that require improvement. This study is expected to serve as a reference for the development of other tourism villages in Indonesia to be more prepared and competitive in the global tourism industry.
Entrepreneurial potentials of tourism villages in Bantul Regency, Yogyakarta Wicaksono, Ajie; Ihalauw, John JOI; Priyanto, Sony Heru
Priviet Social Sciences Journal Vol. 6 No. 4 (2026): April 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i4.741

Abstract

Tourism villages in Yogyakarta, Indonesia, promote economic diversification, cultural preservation, and community empowerment. However, research lacks connection between heritage and innovative business strategies, affecting livelihoods. This research aims to explore the connection between cultural heritage and innovative business strategies in tourism villages in Yogyakarta, Indonesia, focusing on sustainable livelihoods and entrepreneurial ecosystems. The study employed VOSviewer analysis and a systematic literature review to explore entrepreneurial potential in tourism villages in Bantul Regency, utilizing Scopus and Google Scholar databases by using Publish or Perish application. 41 research articles were derived after conducting PRISMA analysis with some inclusion and exclusion criteria. The results show that the network visualization shows a central hub of medium to large-sized nodes, including "village," "tourism," and "Bantul Regency." Five clusters are identified, with gaps in cross-cluster integration, government-economic nexus, and capacity building metrics. The study emphasizes the need for quantitative metrics on capacity-building effects and interdisciplinary integration between cultural studies, business innovation research, and public policy analysis. It also calls for methodological advancement in measurement instruments and evaluation frameworks for rural tourism entrepreneurship.
EFEKTIVITAS DESTINASI WISATA INDOOR DALAM MENGANTISIPASI PERUBAHAN MUSIM DAN MENJAGA CITRA PARIWISATA YOGYAKARTA Ajie Wicaksono; Suradi; Anton Triyantoro
JURNAL MATA PARIWISATA Vol. 5 No. 1 (2026): March 2026
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v5i1.504

Abstract

The tourism sector in Yogyakarta is highly vulnerable to seasonal changes and extreme weather due to its heavy reliance on outdoor attractions, which negatively impacts destination image. This study aims to examine the effectiveness of indoor tourism destinations in mitigating the risks of extreme weather and maintaining Yogyakarta's tourism image. A quantitative explanatory approach was employed using Structural Equation Modelling (SEM) based on Partial Least Squares (PLS). Data was collected from a sample of 400 domestic tourists who visited at least two indoor destinations in Yogyakarta during the peak rainy season. The analysis reveals that the effectiveness of indoor facilities and weather anticipation capacity directly and significantly affect tourism image with path coefficients of β = 0.285 and β = 0.240, respectively. The combination of indoor facilities, weather mitigation, and tourist experience explains 71.5% of the variance in destination image (R² = 0.715). Furthermore, tourist experience acts as a significant partial mediator between indoor facilities and tourism image (β = 0.171), and between weather anticipation and tourism image (β = 0.157). In conclusion, developing climate-responsive indoor infrastructure, combined with high-value tourist experiences, is a fundamental strategy for building regional tourism resilience.
Co-Authors Anton Triyantoro Anton Triyantoro Damiasih Ebtana Sella Mayang Fitri Eranti, Ardissa Dwi Harsiwi, Windy Ihalauw, John Joi Indri Kurniawati Khairunnisa Asna Kusumaningrum, Anisa Putri M.R., Moh. Irsyad Fahmi maximianus agus prayudi Nur Latifah, Lilis Okta Nafisa Mardiani Pradini, Gagih Prayudi, Maximianus Agus Rubiyanto, Yayan Sony Heru Priyanto Sum, Sochenda Supriyadi, Edouard Aryadi Suradi Syukri Fathudin Achmad Widodo Tio Anggara