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All Journal International Journal of Integrative Sciences Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Educational and Life Sciences (IJELS) International Journal of Integrated Science and Technology
Sudarijati
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Journal : International Journal of Integrated Science and Technology

 1 
The Influence of Promotions and Prices on Consumer Satisfaction at Pontis Kopi & Yard Sukabumi Regency Sudarijati; Titiek Tjahja Andari; Alfira Syahrani
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2533

Abstract

Consumer satisfaction is the level of a person's feelings when receiving the product or service offered and comparing the performance of the product or service received with the expectations they have. This study aims to determine the effect of promotion and price on customer satisfaction at Pontis Coffee & Page Sukabumi Regency. This study uses descriptive and verification research with a survey method. The sample in this study were 100 people using non a probability sampling technique with an accidental sampling procedure. Data collection techniques through interviews, observations, questionnaires and literature studies. The data analysis used is multiple linear regression analysis. The results showed that simultaneously and partially the promotion and price variables had a positive and significant effect on consumer satisfaction at Pontis Coffee & Page Sukabumi Regency
The Influence of Product Quality and Prices on Customer Satisfaction at Pt. Sources of Beautiful Works in Bogor City Sudarijati; Titiek Tjahja Andari; Mellyinda Apriliani
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2538

Abstract

This study aims to analyze and identify the effect of product quality and price simultaneously and partially on customer satisfaction at PT Sumber Karya Indah in Bogor City. The questionnaire was distributed to 100 respondents who were taken with non-probabiliy sampling technique. The analysis method used in this research is descriptive and verification method. The results showed that product quality and price simultaneously and partially had a positive and significant effect on customer satisfaction at PT Sumber Karya Indah Bogor. The most dominant factor affecting customer satisfaction is product quality.
Co-Authors Aisyah, Ema Agustina Akmaludin, Andri Alfira Syahrani Ananda, Fahira Trie Ari, Muhammad Chandra Ayu Pramestidewi Dinda Anggraini ELLY RAHMAWATI Hajiantinur, Aprilina Hartinah, Yeni Karmila Kartini, Tini Maulana, Lucky Hikmat Maulana, Lucky Himat Mellyinda Apriliani Palahudin Rachmat Gunawan Rahman, Muhammad Arif RAHMAT GUNAWAN Ramdani, Regi Roedofan, M. Ajie Sakirin, Ahmad Samsuri Sari, Vanny Wulan Selsa Oktia Rahmawati Sri Harini Subagyo, Rahmat Irfan Titiek Tjahja Andari Yulianingsih Zakaria, Nadisah