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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Journal of Animation & Games Studies CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia VCD (Journal of Visual Communication Design) Jurnal Pengabdian Masyarakat Asia Jurnal Desain Komunikasi Visual Nirmana Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Kabelen, Nicholaus Wayong
Institut Teknologi Dan Bisnis Asia Malang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Analisis Visual Penerapan Brand Equity Pada Video City Branding "Shining Batu" Yogi Widya Saka Warsaa; Nicholaus Wayong Kabelen
Jurnal Desain Komunikasi Visual Asia Vol 7 No 01 (2023): Jeskovsia 7.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i01.915

Abstract

The Object of this research is the video "Shining Batu" this video was published by the Government have aims to support branding activities and promotion to introduce the target audience, also create the image that the City of Batu is represented by the City Branding "Shining Batu" is a tourist destination that has various places for vacations, culinary, nature destination, and other park building. This study aims to measure and determine brand equity in branding activities presented in the video "Shining Batu". This research used a qualitative method that discussed in terms of audio and visual quality in terms of the presentation of each footage visualized and correlated with the city branding of the Batu City Government, namely "Shining Batu". The results of this study are in the form of several analyses related to visual communication design disciplines, especially branding, and videography.
ANALISIS VISUAL DALAM BRAND EQUITY PADA IKLAN UNIQLO “LIVE LIFE IN FLANNEL” Hironimus Hari Kurniawan; Nicholaus Wayong Kabelen
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 2 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i2.21473

Abstract

This study analyzes Uniqlo's Live Life in Flannel advertisement using a semiotic approach to understand the visual and audio symbols employed and their impact on Uniqlo’s brand equity. This qualitative research utilizes video advertisement analysis to identify key elements such as color, visual narration, and audio composition that build a positive perception of Uniqlo's flannel products. The study also includes interviews with consumers who interact with Uniqlo's flannel products at its Surabaya store to gain further insights into their perceptions of product quality and brand image.The analysis results show that the Live Life in Flannel advertisement successfully creates strong associations between Uniqlo’s flannel products and symbols of friendship, comfort, and confidence. These symbols effectively shape brand awareness and brand associations in consumers' minds, reinforcing the perceived quality of Uniqlo's flannel products. Thus, this study highlights the importance of semiotic analysis in understanding the role of visual and audio elements in strengthening brand image and provides insights into how Uniqlo can leverage visual strategies to enhance its brand equity in a competitive market
Inovasi Gaya Naratif Sinematik dalam Produksi Film: Kreativitas dalam Keterbatasan Anggaran dan Teknologi Kabelen, Nicholaus Wayong
Rekam Vol 21, No 1 (2025): April 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v21i1.15056

Abstract

With the development of today's technology, it is not uncommon for AI to become a threat to young filmmakers in developing their ideas in the right way, and AI is only becoming an aid and not the main tool to achieve independent filmmaking.  This study aims to observe how budget and technical constraints in independent film production drive innovation in narrative and filmmaking styles. This research takes the subject of a 2024 production film with the title "Angkara Murka" by filmmaker Eden Junjung. The main focus of this study is to observe how independent films are produced with limited resources and rely on the creativity of their creators to produce high-quality works that can compete with the production of commercial films and be presented in cinema media.  In the process, this research uses a qualitative approach to analyze a case study of an independent film titled "Angkara Murka" which successfully uses the technique of film .In the process, this research uses a qualitative approach to analyze a case study of an independent film titled "Angkara Wrake" which successfully uses simple film techniques and strong narratives to create a visual experience that is acceptable in terms of message and story meaning by the audience. In indie film production, it is not uncommon for filmmakers to find that budget constraints often lead to the use of innovative techniques to create authentic cinematic effects, such as the use of natural light, locations with no rental fees, and low-cost cameras. In addition, these limitations also encourage the development of a more focused and intense narrative, with deeper characters and a more focused storyline.   The study shows that despite the great challenges associated with small costs, cost constraints can motivate independent filmmakers to find creative solutions that produce good visual style and original narratives. Result
Photography and Videography Training as Branding Media at SMKN 12 Malang Kabelen, Nicholaus Wayong; Habibi, Azwar Riza; Sapoetra, Yudistira Arya; Hakim, Lukman
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2452

Abstract

Purpose: This community service activity aims to enhance the videography skills of students at SMKN 12 Malang, particularly in product video shooting and editing. This training is expected to support product promotion through creative and engaging video media. Method: The training included an introduction to basic videography techniques such as lighting, angles and shooting settings. Students were trained to use video editing applications such as CapCut to add visual effects, transitions, audio, as well as compiling video-based product e-catalogs. An evaluation was conducted using a questionnaire to measure participants' satisfaction with the training. Practical Application: Students who take part in this training are expected to be able to produce creative and quality product promotion videos. This ability is relevant to support the promotional needs of local products and the creative industry in general. Conclusion: The training received a positive response from the participants, with 88% feeling satisfied and showing high enthusiasm, as seen from their improvisation and creativity in producing videos. This activity is expected to provide long-term benefits in developing students' videography skills to support the needs of the creative industry.
VIDEO ANIMASI PEMBUATAN KAIN PERCA UNTUK TUNA WICARA DENGAN TEKNIK SINGLE SHOT MEDIUM CLOSE UP kabelen, nicholaus wayong
Journal of Animation and Games Studies Vol 10, No 1 (2024): April 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jags.v10i1.12335

Abstract

Bahasa isyarat merupakan alat terpenting bagi  penyandang disabilitas pendengaran dan bicara untuk berkomunikasi dengan orang di sekitarnya. Namun keberadaan bahasa isyarat kurang dipahami oleh masyarakat umum sehingga seringkali membatasi kebebasan bergerak para penyandang tunarungu dan tuna wicara. Anda memerlukan pendamping yang mampu menerjemahkan informasi di sekitar Anda, seperti  ahli bahasa isyarat. Diperlukan inovasi-inovasi baru, khususnya di bidang teknologi, untuk membantu penyandang disabilitas pendengaran dan bicara berkomunikasi lebih nyaman dengan lingkungan sekitarnya. Secara khusus, penelitian ini memperkenalkan konsep pembuatan video animasi dalam bahasa isyarat, yang mengubah gerakan tubuh para  ahli menjadi  animasi 3D. Dalam ilmu videografi berbagai macam angle serta sudut pengembilan angle sangat diperlukan, namun seorang animator harus bisa menganalisa serta menentukan shot apa saja yang paling efektif dalam penerapann Bahasa isyarat agar menciptakan pergerakan animasi yang bisa diterima runa wicara.
Co-Authors Ahmad Sidik Ahmad Sidik Aji, Feri Sasmito Azwar Riza Habibi, Azwar Riza Bima Yuricco Aditya Bima Yuricco Aditya Fadila Fitra Mauludiah Faldi Hendrawan Fransiska Sisilia Mukti Hironimus Hari Kurniawan Jaenal Arifin Lukman Hakim Muhamad Trias Endyarto Ramadhani Pratama Putra Saifullah Al Maslul Setyorini Setyorini Widya Adhariyanty Rahayu Yogi Widya Saka Warsaa Yudistira Arya Sapoetra