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All Journal Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Pengabdian Masyarakat Madani Journal Indonesia Law and Policy Review (JILPR) Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat
Lubis, Laila Nurfitrah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : E-Amal: Jurnal Pengabdian Kepada Masyarakat

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PEMANFAATAN DIGITAL MARKETING BAGI GREENPRENEUR DI DESA PUNGGUR BESAR KABUPATEN KUBU RAYA Lubis, Laila Nurfitrah; Siallagan, Debbie Yuari; Prestoroika, Era; Yudimamase, Adiyath Randy; Hidayati, Asri; Depriyani, Magdalena; Sari, Eka Mustika
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3: September-Desember 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i3.3567

Abstract

Punggur Besar Village in Kubu Raya Regency, West Kalimantan, holds significant potential in both its local resources and flagship products, one of which is plates made from areca palm sheaths. The village's Greenpreneurs focus on environmentally conscious entrepreneurship, contributing positively to the environment while also addressing economic opportunities arising from environmental challenges. However, these Greenpreneurs still face obstacles in implementing digital marketing due to limited understanding and skills in utilizing information technology, as well as a lack of knowledge about e-commerce platforms that can be used to market their products. They have yet to incorporate the use of websites, social media, or other online marketing tools in their sales efforts. This Community Service Program (PKM) aims to equip Greenpreneurs with knowledge and skills in digital marketing to promote their products, offering practical training that can be applied within the Greenpreneur community. The methods used in this PKM include training and lectures from experts, discussions, brainstorming, and assistance throughout the activity. Participants benefit by gaining a deeper understanding of digital marketing and applying it to product promotion, leading to increased business revenue and empowering the community to leverage digital technology for business growth
Co-Authors Adiyath Randy Yudi Mamase Asri Hidayati Asri Hidayati, Asri Listiyawati, Lilis Magdalena Depriyani Meisari, Winda Chelsea Melti Oktavianda Prestoroika, Era Qadri, Ul RISKA WAHYUNI Sari, Eka Mustika Siallagan, Debbie Yuari Sihombing, Grace Kelly Hadiputri Tri Wahyuarini, Tri Trimawarni, Andjani Yudimamase, Adiyath Randi