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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Cakrawala Repositori Imwi AL-MUTTAQIN : Jurnal Studi, Sosial, dan Ekonomi Quantitative Economics and Management Studies CENDEKIA : Jurnal Ilmu Pengetahuan Equity: Jurnal Akuntansi International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Studi Ilmu Manajemen dan Organisasi ProBisnis : Jurnal Manajemen Income: Innovation Of Economics And Management Jurnal Ekonomika Dan Bisnis Procedia of Social Sciences and Humanities Indonesian Journal of Public Health and Nutrition Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Indonesian Journal of Management Science Jurnal Pelita Pengabdian Jurnal Ekonomi, Manajemen, Akuntansi
Anisa, Nur Aini
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Public Health Social Sciences

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Impact Of Product Quality And Price On Online Marketplace Consumer Purchase Decisions Nurmalia, Nurmalia; Zaman, Komarun; Anisa, Nur Aini
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5217

Abstract

Purpose Study: Purpose of this study is to examine how price and product quality influence Indonesian consumers' choices to buy in Qatar. Methodology/approach: Type of study was a quantitative approach with using survey technique. The sample includes 100 Indonesian respondents in Qatar. The data collected with a questionnaire, and data analysis used the PLS-Structural Equation Modeling. Results/findings: The study findings showed that, both individually and in combination, product quality and price significantly and positively influence consumer choices to buy (P<0.05). Product quality is the most dominant factor, with a greater contribution than price. Conclusion: This study concludes that product quality and price significantly and positively influence the purchasing decisions of Indonesian consumers in Qatar on the Ourshopee.com platform. Product quality is the most dominant factor, indicating that reliability, suitability, and durability play a greater role than price in cross-border online shopping decisions. Limitations: First, the most of respondents were women aged 41–50 years who work as housewives, with nationality of Indonesian residency in Qatar. Second, data collection was conducted on only one e-commerce platform, Ourshopee.com, which does not fully represent consumer behavior across other online shopping platforms. Contribution: Within of improving product quality and setting competitive prices will be attract to customers. For further research, it is recommended to explore additional variables such as promotions and consumer trust, as well as testing on other e-commerce platforms to increase the generalizability of the results.
Digital Promotion Strategies through Instagram to Drive Consumer Purchase Intention in MSMEs Shafira, Bunga; Zaman, Komarun; Anisa, Nur Aini
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5360

Abstract

Purpose: This study aims to explore how promotion strategies through Instagram can increase consumer purchase intention towards micro, small, and medium enterprises (MSMEs) in Jakarta. Methodology/approach: This research employs a descriptive qualitative approach. Data were collected through in-depth interviews with eight MSME owners from the food, fashion, and interior design sectors, along with four active Instagram consumers. The data collection techniques included interviews, Instagram account observation, and digital documentation. Data were analyzed using thematic analysis. Results/findings: The findings indicate that the most effective strategies involve collaboration with micro-influencers, the use of authentic visual content, momentum-based promotion through Instagram Ads, and active consumer interaction via Instagram features such as Stories and Reels. These results align with the Customer Path 5A theory, AIDA model, Electronic Word-of-Mouth, and Brand Engagement concepts, highlighting that strategic, relatable, and timely engagement can significantly enhance brand visibility and consumer loyalty in the digital marketplace. Conclusion: Instagram is an effective digital promotion channel for MSMEs in Jakarta when strategies combine authentic high-quality visuals, responsive two-way communication, and credible social validation through micro-influencers and customer testimonials. These integrated approaches strengthen engagement and trust, ultimately increasing consumer purchase intention and supporting sustainable digital marketing performance. Limitations: This study is limited to MSMEs in Jakarta with a small number of respondents, which may not represent all sectors or regions. Contribution: This research provides practical contributions for MSME actors to optimize digital promotion strategies through Instagram and enriches the literature on social media marketing in the MSME context.
Analisis Pengembangan Bisnis Coffe Shop Sebagai Ruang Sosial Dan Pertemuan Masyarakat Majemuk Ari, Ari; Anisa, Nur Aini; Komarun Zaman
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12169

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan bisnis coffee shop melalui pemahaman perannya sebagai third place atau ruang sosial yang memfasilitasi interaksi masyarakat majemuk. Menggunakan metode kualitatif dengan pendekatan studi kasus pada Kafe Kayu Balikpapan, data dikumpulkan melalui observasi partisipatif, wawancara mendalam dengan pemilik, karyawan, dan pengunjung, serta analisis dokumentasi. Teori third place Ray Oldenburg digunakan sebagai landasan konseptual untuk menelaah fungsi coffee shop sebagai ruang netral yang mendukung kehidupan komunitas. Hasil penelitian menunjukkan bahwa keberhasilan pengembangan bisnis coffee shop tidak hanya ditentukan oleh kualitas produk dan strategi pemasaran, tetapi juga oleh kemampuan menciptakan lingkungan yang inklusif, nyaman, dan partisipatif. Elemen seperti desain interior yang fleksibel, fasilitas penunjang (Wi-Fi, stop kontak), serta kegiatan komunitas (workshop, live music, pameran seni) berperan penting dalam memperkuat fungsi sosial coffee shop. Pengunjung merasa lebih terfasilitasi untuk melakukan berbagai aktivitas sosial maupun produktif, sehingga terbentuk rasa kepemilikan dan keterikatan terhadap tempat. Kesimpulannya, coffee shop yang berkelanjutan adalah yang mampu mengintegrasikan nilai-nilai sosial dengan aspek komersial, menjadikannya bukan sekadar tempat konsumsi, tetapi juga ruang interaksi dan kolaborasi yang vital bagi dinamika sosial masyarakat urban.
Co-Authors ., Satryani Agus Prasetyo Anggraini, Risky Juliana Anindiyadewi, Nabila Carissa Apriliasari, Ria Dini Ari, Ari Darim, Abu Devangga Putra Adhitya Pratama Eka Damayanti Eka Intan Kumala Putri Komarun Zaman Krisnamurty, Shanti Kristia Gayatri, Vanda Lailatul Mubarokah Lestari Lestari Megasari, Aisyah Darti Nasution, Hadi Nur Farida Nur Hidayah Nurmalia, Nurmalia Nuryadi Nuryadi Pansiang, Priscila Fanda Priyo Utomo Putri, Ardelia Ayu Nasuka Rachma, Evi Aulia Setyoaji, Givanola Tri Setyowati, Lis Shafira, Bunga Siswohadi, Siswohadi Sofwan Indarjo Syamsul Arifin Wahyuni, Mega Sri Wati, Kurniawati Widawati, Etty Widjatmiko, Andri Gastri Widjatmiko, Andrik Gastri Wulandari, Evi Zaman, Komarun