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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL EKOBIS DEWANTARA Dinasti International Journal of Education Management and Social Science Coopetition : Jurnal Ilmiah Manajemen Asyahid Journal of Islamic and Quranic Studies (AJIQS) Koaliansi JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi International Journal Of Science Education and Technology Management (IJSETM) Jurnal Ilmu Pendidikan (ILPEN) Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal For Management Student (JFMS) Eks-Accuracy : Jurnal Ilmiah Akuntansi dan Keuangan
Rosmayati, Siti
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Other

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Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar Bandung Rosmayati, Siti; Amelia, Riska
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5241

Abstract

Marketing strategies have been widely used by the online shop industry, this also applies to the banking world which is rarely highlighted, especially KCP banks. This study aims to determine the marketing strategy of BSI KCP Bandung Astana Anyar Company related to the Byond application and its implications for increasing users in the application. This study takes the form of descriptive qualitative research to explain the phenomenon raised comprehensively and uses literature studies as a basis for compiling arguments. This study produces the fact that the marketing strategy that is taking place at BSI KCP Bandung Astana Anyar Company is running effectively. This is represented by the increase in the number of existing users. This also has implications for the fact that the marketing strategy has been running effectively. This study recommends that in the future customer retention be involved in research. This is to determine the ability of BSI KCP Bandung Astana Anyar Company in maintaining the audience or consumers that have been successfully obtained from the marketing strategy that has been implemented.
Financial Analysis of PT. Bank Jago Tbk 2019 -2023 With Common Size and Trend Approach Rosmayati, Siti; Apriliani, Nur Hanifah
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.5242

Abstract

Financial statement analysis is a crucial tool for evaluating a company's financial performance, helping stakeholders understand trends and stability over time. Various methods can be applied, including the common size and trend analysis approaches. This study aims to assess the financial performance of PT. Bank Jago, Tbk using a descriptive quantitative method. The findings from the common size analysis indicate that the company maintained stable financial conditions from 2021 to 2023. Meanwhile, the trend analysis reveals that revenue experienced an upward trend in 2021-2022 compared to the base year. However, the company faced financial difficulties in 2019-2020, recording losses during that period. These results highlight a financial recovery in subsequent years, reflecting an improvement in the company's performance.
STRATEGI COMMUNITY-BASED MANAGEMENT UNTUK OPTIMALISASI PENAMPUNGAN DAN DISTRIBUSI IKAN STUDI PADA BUMDES PESONA BENGARA Wahyudi, Wahyudi; Rosmayati, Siti
JURNAL EKOBIS DEWANTARA Vol 8 No 2 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i2.4445

Abstract

Efficient management of fish stocking and distribution is a key challenge in supporting the sustainability of the fisheries sector, especially in rural areas. This research explores the community-based management (CBM) strategy in the Pesona Bengara Village-Owned Enterprise (BUMDes) study in optimizing the fish stocking and distribution process involving active participation of local communities, utilization of simple technology, and strengthening village institutions to improve efficiency and economic welfare. The study used qualitative methods with in-depth interviews, participatory observation, and document analysis. The results show that the CBM approach increases community involvement in the fisheries supply chain through the joint management of holding facilities and the implementation of distribution systems. In addition, collaboration with external parties such as other vendors and local government also supported the success of this strategy. The implications of this research emphasize the importance of local community empowerment in creating sustainable business models that are responsive to community needs and contribute to the development of adaptive and inclusive village-based fisheries policies. As such, the CBM strategy has proven effective in creating added value for village economies while maintaining the sustainability of fish resources.
Dari Nilai ke Kinerja: Peran Filsafat Moral dalam Desain Sistem Reward di Tempat Kerja Waluyo, Agus Hadi; Sauri, Supyan; Rosmayati, Siti; Maulana, Arman
Jurnal Ilmu Pendidikan (ILPEN) Vol. 3 No. 2 (2024): Jurnal Ilmu Pendidikan
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3709/ilpen.v3i2.58

Abstract

Sistem reward yang diterapkan dalam organisasi sering kali hanya berorientasi pada output dan pencapaian target kuantitatif. Namun, pendekatan tersebut kerap mengabaikan nilai-nilai moral yang mendasari perilaku kerja karyawan. Artikel ini bertujuan untuk mengkaji peran filsafat moral dalam merancang sistem reward yang tidak hanya adil secara distributif tetapi juga membentuk budaya kerja yang etis dan berkelanjutan. Dengan pendekatan studi pustaka dan telaah interdisipliner, tulisan ini mengkaji teori-teori moral dari Aristoteles, Kant, dan utilitarianisme dalam konteks kerja, serta implikasinya terhadap motivasi, kepuasan, dan kinerja karyawan. Hasil kajian menunjukkan bahwa integrasi nilai-nilai moral ke dalam sistem reward dapat meningkatkan sense of meaning, keadilan, dan loyalitas karyawan terhadap organisasi.
The Relationship Between Marketing Strategy and Consumer Purchase Interest: A Study of the Biofloc System of Catfish Business in Apung Village Bara, Yuliana Ritna; Rosmayati, Siti
International Journal of Science Education and Technology Management Vol 4 No 2 (2025): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v4i1.32

Abstract

This study aims to analyze the relationship between marketing strategies and consumer purchasing interest in the biofloc catfish farming system in Apung Village. The biofloc system is an innovative cultivation method that is more efficient in resource utilization, but this business still faces challenges in increasing consumer purchasing interest. This study used a qualitative method with a case study approach involving in-depth interviews and direct observation of business actors and consumers. The results showed that marketing strategies that include competitive pricing, promotions through social media, direct marketing to customers, and product quality assurance play a significant role in attracting consumer purchasing interest. Consumers are more interested in purchasing catfish that are marketed in an informative manner, especially if accompanied by education about the advantages of the biofloc system. In addition, prices that are in line with people's purchasing power and easy access to the product are also important factors in increasing purchasing decisions. The conclusion of this study confirms that the better the marketing strategy implemented, the higher consumer purchasing interest in the biofloc catfish farming system in Apung Village. Therefore, business actors are advised to be more active in digital marketing, maintain product quality, and improve sales services so that their businesses can grow sustainably
Analisis Dampak Otomatisasi Dan Ai (Artificial Intelligence) Terhadap Dinamika Peran Kerja Dan Kebutuhan Reskilling Pada Karyawan Di Sektor Perbankan Kota Bandung Maulana, Arman; Rosmayati, Siti
Eks-Accuracy : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 3 No. 2 (2024): Eks-Accuracy : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4586/eksaccuracy.v3i2.64

Abstract

Perkembangan teknologi digital, khususnya otomatisasi dan kecerdasan buatan (Artificial Intelligence/AI), telah membawa perubahan signifikan pada sektor perbankan. Penelitian ini bertujuan untuk menganalisis dampak otomatisasi dan AI terhadap dinamika peran kerja serta kebutuhan reskilling pada karyawan perbankan di Palangka Raya. Dengan menggunakan pendekatan kuantitatif melalui survei dan analisis data, penelitian ini menemukan bahwa penerapan otomatisasi dan AI berpengaruh nyata terhadap pergeseran peran kerja, dari tugas-tugas administratif menuju peran yang lebih analitis, strategis, dan berbasis teknologi. Hasil penelitian juga menunjukkan adanya peningkatan kebutuhan reskilling pada karyawan, terutama dalam penguasaan keterampilan analitik data, pemahaman teknologi digital, serta kemampuan adaptasi terhadap perubahan peran. Penelitian ini menegaskan pentingnya strategi pengembangan sumber daya manusia yang terencana, baik melalui program pelatihan internal maupun dukungan kebijakan, agar karyawan mampu beradaptasi secara efektif dengan tuntutan era digital. Temuan ini diharapkan dapat memberikan kontribusi akademis sekaligus menjadi acuan praktis bagi perbankan dan pembuat kebijakan dalam merancang strategi ketenagakerjaan yang adaptif dan berkelanjutan.
Co-Authors Abdussalaam, Falaah Adji, Widwi Handari Aksan Halim, K Prihartono Aksan Halim, K. Prihartono Apriliani, Nur Hanifah Arman Maulana Bara, Yuliana Ritna Budiman, Ali Mu'min Deo Ginoki, Algin Fery Maulana, Syaifudin Halim, Prihartono Aksan Halim Irfani, Ayit Maulana, Arman Noerlina Anggraeni Paryanti, Dini Riska Amelia Rochman, Boy Arief Sauri, R Supyan Silva Septriana Trimawan, Anang WAHYUDI Wahyudi Wahyudi Waluyo, Agus Hadi Yayang Ayu Nuraeni Yuliansyah Kusnadi, Dwi