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All Journal Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Audiens Jurnal Komunikasi Massa
Hermawati, Tanti
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Arts Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Menjadi Komunikator Kritis di Era AI: Penyusunan Materi Pelatihan Human-Machine Communication (HMC) untuk Mahasiswa Alkhajar, Eka Nada Shofa; Utari, Prahastiwi; Anggreni, Likha Sari; Hermawati, Tanti; Yudiningrum, Firdastin Ruthnia; Surwati, Chatarina Heny Dwi; Fitri, Annisaa; Pramana, Pramana
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2025): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i2.152

Abstract

Pesatnya perkembangan kecerdasan buatan (AI) telah mengubah lanskap komunikasi di lingkungan akademik, termasuk di kalangan mahasiswa. Mahasiswa sebagai generasi digital native menggunakan AI secara luas dalam tugas-tugas akademik, namun kerap tanpa dibarengi literasi kritis dan etis yang memadai. Dalam konteks ini, program pengabdian kepada masyarakat dilakukan untuk menyusun materi pelatihan Human-Machine Communication (HMC) yang bertujuan membekali mahasiswa dengan pemahaman konseptual dan keterampilan praktis untuk menjadi komunikator yang kritis di era digital. Penyusunan materi dilakukan secara bertahap dan kolaboratif oleh tim dari Universitas Sebelas Maret dan Universitas Muhammadiyah Ponorogo, berbasis pendekatan needs-based dan constructivist. Materi yang dikembangkan terdiri dari empat unit utama: pengantar HMC, etika dan bias dalam AI, simulasi interaksi manusia-mesin, dan keterampilan komunikasi yang tidak tergantikan oleh AI, seperti empati dan storytelling. Proses pengembangan melibatkan identifikasi kebutuhan, studi literatur, desain modul berbasis active learning, serta validasi oleh mahasiswa dan dosen. Pelatihan direncanakan dilaksanakan pada Juni 2024 di Universitas Muhammadiyah Ponorogo. Hasil evaluasi awal menunjukkan bahwa mahasiswa mengalami peningkatan kesadaran terhadap bias AI, memahami batas kemampuan mesin, dan mampu membedakan gaya komunikasi manusia dan mesin. Dengan demikian, penyusunan materi pelatihan HMC ini tidak hanya menjawab kebutuhan akademik, tetapi juga menjadi model pendidikan partisipatif yang mengintegrasikan teknologi dengan nilai-nilai komunikasi manusiawi. Materi ini dapat direplikasi sebagai bagian dari kurikulum literasi digital dan komunikasi etis di pendidikan tinggi.
A Systematic Literature Review and Bibliometric Analysis of Crisis Communication in Digital Media (2015–2025): Mapping Trends and Intellectual Structures Waskito Aji, Tofa; Hastjarjo, Sri; Hermawati, Tanti
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.732

Abstract

This study maps the trends and conceptual structure of crisis communication in digital media (2015–2025). Anchored in crisis/risk communication, platform/medium perspectives, and trust-building, we conduct a PRISMA-guided systematic literature review using Covidence. A Scopus query produced 76 records; after screening, 19 journal articles met the inclusion criteria (English, OA, article, final stage). We perform bibliometric mapping using VOSviewer and code outlet quartile, research method, organization type, social media platform, and yearly output. Four reproducible clusters emerge: (i) a public-health core (public health, epidemiology, procedures); (ii) social-media–trust–netnography; (iii) crisis management/risk communication with network analysis and fake news; and (iv) public relations/digital communication. Reflecting a significant pandemic-driven surge (84.2% of publications during 2021–2025), high-quality (Q1/Q2) research predominantly employs computational and netnographic methods on Twitter/X and multi-platform settings to address COVID-19 as a thematic anchor linking health communication, platform orchestration, and disinformation. The synthesized literature highlights orchestration-on-platform, trust-by-design, and evidence-based counter-misinformation as critical pillars emphasized for navigating digital crises; future research should extend to non-health crises, short-form/video platforms, and causal/longitudinal designs.
Pengaruh Beauty Influencer terhadap Minat Beli Produk Kosmetik di Kalangan Followers Akun Tiktok @tasyafarasya Atsiilah, Gendis Fahira; Hermawati, Tanti
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106986

Abstract

The development of technology and social media has provided new opportunities in marketing strategies, including through the use of beauty influencers on TikTok. This study aims to examine the effect of argument quality, source credibility, and source attractiveness of the @tasyafarasya TikTok account on purchase intention of cosmetic products among followers. This research framework is based on the Elaboration Likelihood Model (ELM) theory with a focus on the persuasion process through central and peripheral routes. This research uses a descriptive quantitative method with a questionnaire survey as a data collection instrument. The research sample involved 100 respondents who were followers of the @tasyafarasya TikTok account. The data obtained were analyzed using multiple linear regression statistical tests to measure the effect of each independent variable on purchase intention. The results showed that argument quality, source credibility, and source attractiveness have a significant positive effect on purchase intention of cosmetic products. Simultaneously, the three variables also have a significant influence on purchase intention. This finding confirms that marketing strategies through beauty influencers with convincing narratives, high credibility, and strong appeal can encourage an increase in consumer purchase intention.
Pengaruh E-WOM dan Brand Image Terhadap Keputusan Pembelian dengan Brand Trust sebagai Variabel Mediasi Produk Kosmetik di Kalangan Follower Akun Instagram @somethingofficial Athalla, Janet Devagaluh; Hermawati, Tanti
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115344

Abstract

The growth of digital platforms has changed how people behave as a consumers and opened new ways for brands to promote their products, especially on social media like Instagram. This study aims to analyze how electronic word of mouth (e-WOM) and brand image influence purchase decisions with brand trust as a mediating variable. The research focuses on followers of Somethinc’s official Instagram account. This study uses a descriptive quantitative method with data collected through questionnaire. A total of 100 respondents who follow Somethinc on Instagram participated. The data were analyzed using multiple linear regression and the Sobel test to examine both direct and indirect effects. The results show that e-WOM and brand image have a significant positive effect on brand trust. Brand trust also has a significant effect on purchase decisions. Moreover, brand trust plays a significant role in mediating the relationship between e WOM and brand image on purchase decisions. These findings highlight that building brand trust through positive e-WOM and a strong brand image can help increase consumers intention to buy.
Strategi Komunikasi Pemasaran Produk Kerajinan Anyaman Umkm Rumah Anyam Krisajo Di Desa Sambirejo Kecamatan Jiwan Kabupaten Madiun Ghoffar, Mohamad Afwan; Hermawati, Tanti
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95624

Abstract

UMKM Rumah Anyam Krisajo, located in Desa Sambirejo, Kecamatan Jiwan, Kabupaten Madiun, not only plays a role as a driver of the local economy by creating job opportunities and business prospects but also serves as a guardian of cultural heritage by introducing traditional weaving arts to a broader market. This study aims to analyze the marketing communication strategies employed by Umkm Rumah Anyam Krisajo in promoting their weaving products in Desa Sambirejo, Kecamatan Jiwan, Kabupaten Madiun. The research uses a qualitative method with a marketing communications mix theory approach. The study involves five key informants, including the manager of Rumah Anyam Krisajo, consumers, and partners involved in product marketing. Purposive sampling was used to select the informants. The findings reveal that in executing its marketing communication process, Rumah Anyam Krisajo undertakes several planning stages, including identifying communicators, analyzing audience needs, crafting messages, selecting media and communication channels, and evaluating communication effects. The implementation of marketing communication strategies encompasses six main aspects: sales promotion, events and experiences, public relations and publicity, interactive marketing, word-of-mouth marketing, and personal selling. This study is expected to provide deeper insights into the effectiveness of marketing communication strategies used by SMEs in reaching their market and promoting their products more broadly and efficiently.
Strategi Komunikasi Pemasaran Dinas Kebudayaan dan Pariwisata Kota Surakarta dalam Meningkatkan Minat Kunjungan Wayang Orang Sriwedari Tahun 2024 Dhiana, Ray; Hermawati, Tanti
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.91586

Abstract

This research is influenced by the importance of marketing communication strategies in increasing interest in visiting Wayang Orang Sriwedari in Surakarta City, especially in the 2018-2024 period. The purpose of this research is to find out how the Surakarta City Culture and Tourism Office designs and implements effective marketing communication strategies to attract public interest in Wayang Orang Sriwedari performances. The theories used in this research include the stages of marketing communication strategy and marketing communication mix. This research also refers to the stages of planning, situation analysis, determining targets, setting communication objectives, determining messages, media selection, and evaluation expressed by Fred R. David. In addition, this research also analyses the five marketing communication mixes by Kotler which includes advertising, sales promotion, public relations, personal selling, and direct marketing. The research method used is a qualitative approach and case study method. Data were collected through in-depth interview techniques and documentation, which allowed researchers to explore in-depth information about the strategies implemented by the Surakarta City Culture and Tourism Office. The results showed that the Surakarta City Culture and Tourism Office has implemented seven stages of marketing communication strategies and has succeeded in increasing interest in visiting Wayang Orang Sriwedari, with an increase in public awareness and participation in performances. The conclusion of this research is that the implementation of an appropriate and planned marketing communication strategy that has been implemented by the Surakarta City Culture and Tourism Office in 2024 can have a positive impact on increasing interest in visits in the culture and tourism sector. This research is expected to provide input for the development of marketing communication strategies in the future.
Co-Authors Athalla, Janet Devagaluh Atsiilah, Gendis Fahira Chatarina Heny Dwi Surwati Dhiana, Ray Eka Nada Shofa Alkhajar, Eka Nada Shofa Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia Fitri, Annisaa Ghoffar, Mohamad Afwan Hastjarjo, Sri Likha Sari Anggreni Pramana, Pramana Utari, Prahastiwi Waskito Aji, Tofa