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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management International Journal of Applied Business and International Management International Journal of Management and Business Economics IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Maneggio
Prasetyo, Andreas Recki
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Commitment, Competence, and Partnership Model for Culinary MSMe Entrepreneurs In Bogor City Muizu, Wa Ode Zusnita; Kaltum, Umi; Prasetyo, Andreas Recki; Triski, Dara Sagita
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.22695

Abstract

Research Aim: This study aims to analyze the commitment and competency levels of culinary MSMEs in Bogor City amidst intense competition and rising operational costs. Approach : Using a descriptive analysis method, the research was conducted for forty-five days from August to October 2023 on culinary MSMEs in Bogor City, applying simple random sampling to collect primary data. Research Findings : The results show that both commitment and competency levels of culinary MSME actors are very high. The main strength of these MSMEs lies in their growth orientation through horizontal integration strategies, which enhance business sustainability and competitiveness. Theoretical Contribution/Originality :  This study contributes to MSME development theory by emphasizing the role of commitment and competency as key determinants of success. It also introduces a positioning map for culinary MSMEs in Bogor City, highlighting their comparative advantages. Practitioner/Policy Implication: The findings suggest that policymakers and business practitioners should strengthen partnership programs and collaborative initiatives to optimize the high commitment and competency levels of MSMEs, thereby improving competitiveness and resilience. Research Limitation : This research focuses solely on culinary MSMEs in Bogor City within a specific period (August–October 2023), limiting the generalizability to other regions or sectors.  
Co-Authors Addinna, Dian Agrina, Camelia Rizki Desty Hapsari Kirana Farawowan, Fauziah F. Firayani, Firayani Haryanto, Fara Tazkia Pramudya Kaltum, Umi Kirana , Desty Hapsari Muhammad Aqshel Revinzky Popy Rufaidah Rosalia, Olyvia Triski, Dara Sagita Vidiasari, Frischa Dwi Wa Ode Zusnita Muizu Zaqiyah, Siti