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All Journal KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian dan Pemberdayaan Masyarakat Inovatif
Dara, Dara Sagita Triski
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Humanities Economics, Econometrics & Finance Social Sciences Other

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Optimizing Digital Visibility: A Comprehensive Analysis and Implementation of Paid Google Ads Zusnita, Wa Ode Zusnita Muizu; Angel, Angeliqa Michelle Putri; Dara, Dara Sagita Triski
Jurnal Pengabdian dan Pemberdayaan Masyarakat Inovatif Vol. 3 No. 2 (2024): Jurnal Pengabdian dan Pemberdayaan Masyarakat Inovatif
Publisher : Research and Social Study Institute (RESSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/jppmi.v3i2.105

Abstract

Google AdWords, commonly referred to as paid Google Ads, is a pay-per-click advertising platform that enables businesses to promote their offerings through ads seen on the Google search engine and affiliated websites. The objective of employing the paid GoogleAds strategy is to enhance the online prominence of United Tractors' products by leveraging the paid GoogleAds approach to optimize visibility. This approach starts by analyzing the existing digital landscape. This audit encompasses an assessment of the company's website, social media presence, and existing online advertising endeavors. Subsequently, the research will give priority to the development of a thorough strategy for sponsored Google Ads. This assignment entails the identification of the most optimal keywords and ad formats for United Tractor’s products. This strategy will include a complete framework of methodologies for monitoring and assessing the efficacy of advertising, enabling ongoing refinement and enhancement. Upon deploying the paid Google Ads package, we will evaluate its influence on United Tractors online presence. In the end, this approach will lead to a complete plan to enhance United Tractor's online presence by leveraging sponsored Google Ads. Enhancing online visibility enables United Tractors to enhance brand awareness, attract a larger pool of prospective clients, and eventually boost sales growth.
Pelatihan Dan Pendampingan Kompetensi SDM BUMDes Dan Pelaku UMKM Untuk Meningkatkan Jejaring Usaha Di Desa Sindangsuka Muizu, Wa Ode Zusnita; Dara Sagita Triski; Dara, Dara Sagita Triski
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/3t4ee520

Abstract

Community Service Activities (PPM) aim to develop the local economy in Sindangsuka Village, Garut Regency, with a focus on strengthening the role of BUMDes and MSME actors in the field of business management. The PPM program is implemented to increase the competency and capacity of village communities in various aspects of focus, including Human Resources (HR) development, marketing, production and business network development. The results of the second year of PPM activities (2024) show progress in several aspects. First, good communication was established between the PPM implementing lecturer, the Adhigana Restaurant Manager (Padjadjaran University Business Unit), and the Director of village-owned enterprises (BUMDes) Sindangsuka, which aims to establish cooperation in the organic catfish business network with the Adhigana Restaurant. This program adopts a more directed and focused approach based on evaluations and feedback from previous years. The results of outreach activities through training for MSME entrepreneurs highlight the importance of developing competencies in marketing, production and human resources as well as the need for collaboration between business actors to achieve inclusive and sustainable local economic development goals. In order to overcome local economic challenges, comprehensive efforts are needed, such as building digital infrastructure, establishing networks and collaboration, supporting product development, developing
Kelayakan Finansial Proyek Batu Kapur Kendari Zusnita, Wa Ode Zusnita Muizu; Adnan, Muhammad Adnan Ananta; Dara, Dara Sagita Triski
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/wss40k73

Abstract

This internship report provides an overview of new projects at PT Z, focusing on the Business Development division, aimed at diversifying the company into other mining ventures. The decision to intern here was significantly influenced by the job description, which aligns perfectly with the author’s major in finance, particularly involving the calculation of financial feasibility for upcoming projects. The objectives were threefold: to provide an overview of feasibility studies, including their purpose, key components, and methodologies; to identify and analyze the financial parameters commonly used to determine the feasibility of projects; and to evaluate the financial feasibility of the limestone project in Kendari, Indonesia, by applying financial parameters such as Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period. The research employed quantitative methods, utilizing both primary and secondary data. The feasibility study for PT Z's limestone mining project in Kendari confirmed the project's strong potential due to favorable market conditions and excellent limestone quality. Financial feasibility, assessed using key metrics, showed a positive NPV of Rp141,302,519,737, an IRR of 53% above the cost of capital, and a payback period of 1 year and 11 months, all of which affirm the project's economic viability. Additionally, the capital cost of Rp45,820,000,000, essential for supporting business growth and objectives, was accurately estimated and managed. These factors collectively demonstrate that the limestone project is financially feasible and poised for success, providing promising returns and contributing significantly to PT Z’s strategic diversification.
Co-Authors Adnan, Muhammad Adnan Ananta Angel, Angeliqa Michelle Putri Dara Sagita Triski Wa Ode Zusnita Muizu Zusnita, Wa Ode Zusnita Muizu