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All Journal Jurnal Pariwisata Pesona KOMUNIKA MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal ASPIKOM EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Jurnal Profetik Journal of Economics and Business UBS Business Economic, Communication, and Social Sciences Journal (BECOSS) JURNAL KOMUNIKASI DAN BISNIS Prosiding Konferensi Nasional PKM-CSR Jurnal Visi Komunikasi Journal of Dialogos Jurnal Dinamika Ilmu Komunikasi Komunitas: International Journal of Indonesian Society and Culture Journal of Dialogos
Irmulansati Tomohardjo
Universitas Mercu Buana
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences

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PERSUASIVE COMMUNICATION STRATEGY OF THE “KEMBALIKAN BALIKU” STUDIO IN JAKARTA IN ATTRACTING YOUNG GENERATIONS TO PRESERVE THE PELIATAN BALINESE DANCE ART Savitri, Gusti Devy; Tomohardjo, Irmulansati
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.29360

Abstract

The Kembalikan Baliku Studio was established to preserve, maintain, and develop Balinese traditional arts, particularly the Peliatan style of Balinese dance, in this era of globalization for younger generations. However, young people often perceive traditional arts as rigid, outdated, and unfashionable. This perception has resulted in a lack of interest or even curiosity among many young individuals. By employing persuasive communication strategies, persuaders have been relatively successful in attracting the interest of the younger generation. This study aims to identify and analyze persuasive communication strategies used to attract young people to preserve the Peliatan Balinese dance art, and to examine the obstacles encountered in implementing these strategies. The research adopts a descriptive qualitative approach. Data collection methods include observation, interviews, and documentation. Data analysis was conducted using the Miles and Huberman model. This study applies the persuasive communication strategy theory of Melvin L. DeFleur and Sandra J. Ball-Rokeach. The Kembalikan Baliku Studio identifies its target audience as the younger generation, as the nation’s successors, formulates engaging messages, determines methods by implementing several aspects—namely, canalizing, educational, informative, and persuasive approaches—and selects media channels to disseminate information through social media platforms such as Instagram and YouTube, as well as through public art performances. Additionally, various supporting and inhibiting factors influence the implementation of persuasive communication strategies in preserving traditional arts.
THE EFFECTIVENESS OF INTERPERSONAL COMMUNICATION AS A GUIDANCE AND COUNSELING APPROACH IN THE SELECTION OF STUDY PROGRAMS AT MERCU BUANA UNIVERSITY FOR STUDENTS OF CLASS XII SMKN 60 JAKARTA Salim, Muhammad Rizki; Tomohardjo, Irmulansati; Budianto, Heri
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.28217

Abstract

This study aims to evaluate the effectiveness of interpersonal communication as an approach in guidance and counseling for selecting study programs at Mercu Buana University for 12th-grade students at SMKN 60 Jakarta. Effective interpersonal communication between guidance counselors (BK) and students plays a crucial role in helping students understand their potential and interests, guiding them in making appropriate decisions regarding their choice of study programs in higher education. The research method used is qualitative with a case study approach, involving in-depth interviews, participatory observation, and document analysis. The results indicate that interpersonal communication conducted by BK teachers can enhance students' self-awareness, reduce anxiety in the decision-making process, and provide positive encouragement to achieve their academic goals. Furthermore, the supportive interactions and empathy shown by BK teachers significantly contribute to increasing students' confidence in choosing study programs that align with their interests and talents. This study concludes that the interpersonal communication approach in guidance and counseling is highly effective in assisting 12th-grade students at SMKN 60 Jakarta in selecting study programs at Mercu Buana University.
Co-Authors Afdal Makkuraga Putra Amirullah Munawir Arisnandhy, Doni Aunul, Sofia Bari Santoso Burhanuddin Mujtaba Darwis Sagita Dewi Sad Tanti Farid Belgama Ridho Fauzi Nur Iman Fikriyah, Siti Hailatul Haekal Fajri Amrullah Heri Budianto Ida Anggraeni Ananda Ispawati Asrie Jatu Hendra Permana, Mikhael Leila Mona Ganiem Leila Mona Ganiem Lukman Khakim, Lukman M. Yogi Riyantama Isjoni Melly Ridaryanthi, Melly Mikhael Jatu Hendra Permana Mochamad Taufiq Hidayat Mokhtarrudin Ahmad Mona Ganiem, Leila Noviana Noviana Poetry, Salfhaoctha Friemay Aliefia Ponco Budi Sulistyo Ridho, Farid Belgama Risdawati, Risdawati Salfhaoctha Friemay Aliefia Poetry Salim, Muhammad Rizki Samsul Hadi Santa Margaretha Niken Restaty Savitri, Gusti Devy Sinuraya, Veny Florencia