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All Journal Jurnal Administrasi Bisnis KALPATARU: Jurnal Sejarah dan Pembelajaran Sejarah Jurnal Elemen Jurnal Teknik STRING (Satuan Tulisan Riset dan Inovasi Teknologi) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Bisnis Net : Jurnal Ekonomi dan Bisnis Sungkai JURNAL AGROINDUSTRI HALAL Edu Research : Jurnal Penelitian Pendidikan Jurnal Teknik Mesin, Industri, Elektro dan Informatika Jurnal Rekayasa Sistem Informasi dan Teknologi FINANCE : International Journal Of Management Finance JESS (Journal of Educational Social Studies)
Ari Irawan
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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PENGARUH TAGLINE IKLAN DAN CELEBRITY ENDORSER TERHADAP BRAND AWARENESS DAN MINAT BELI (Survei pada Mahasiswa program Sarjana pengguna Smartphone OPPO F3 Plus di Universitas Brawijaya) M. Dhani Rahardian; Andriani Kusumawati; Ari Irawan
Jurnal Administrasi Bisnis Vol 75, No 1 (2019): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Taglines and Celebrity Endorsers have an important role in a product, one of which is to introduce or support a product from a particular company. The use of taglines through electronic or printed media is a natural thing and is done by the company to request the product. Some companies also use celebrity endorsers to deliver information on their products, and these celebrity endorsers are chosen from famous artists or actors who are no longer in the national and international entertainment world. With the tagline and celebrity endorser, the company is expected to be able to increase brand awareness on a product. Positive brand awareness can determine the perception of products where consumers will have a positive influence on purchase intention. In marketing strategies, taglines or slogans and celebrity endorsers are often used by companies in promoting products to be marketed, one of which is Indonesian OPPO with its OPPO F3 Plus smartphone products. The purpose of this study is to explain the effect of Adverts and Celebrity Endorser Tagline on Brand Awareness and Purchase Intention. The type of research used is explanatory research with a quantitative approach that uses purposive sampling technique and distributes off-line questionnaires to 116 respondents. Kеywords: Tagline, Celebrity Endorser, Brand Awareness, Purchase Intention. АBSTRАK Tagline dan Celebrity Endorser memiliki peranan yang penting dalam suatu produk, salah satunya yaitu untuk memperkenalkan atau mempromosikan suatu produk dari perusahaan tertentu. Penggunaan tagline melalui media elektronik maupun cetak sudah merupakan hal yang wajar dan banyak dilakukan oleh pihak perusahaan untuk mempromosikan produknya. Beberapa perusahaan juga menggunakan celebrity endorser sebagai penyampai informasi produknya, dan celebrity endorser ini dipilih dari kalangan artis atau aktor terkenal yang wajahnya sudah tidak asing lagi di dunia hiburan nasional maupun internasional. Dengan tagline dan celebrity endorser diharapkan perusahaan akan dapat meningkatkan brand awareness pada suatu produk. Brand Awareness positif dapat menentukan persepsi produk dimana konsumen akan memiliki pengaruh positif terhadap Minat Beli. Dalam strategi pemasaran, tagline atau slogan dan celebrity endorser sering sekali digunakan oleh perusahaan-perusahaan dalam mempromosikan produk-produk yang akan dilempar ke pasaran, salah satunya adalah OPPO Indonesia dengan produknya smartphone OPPO F3 Plus. Tujuan penelitian ini adalah menjelaskan pengaruh Tagline Iklan dan Celebrity Endorser terhadap Brand Awareness dan Minat Beli. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif yang menggunakan teknik purposive sampling dan menyebarkan kuesioner off-line kepada 116 responden. Kаtа Kunci: Tagline, Celebrity Endorser, Brand Awareness, Minat Beli.
SENI PERHIASAN DALAM KEBUDAYAAN MATARAM KUNO SEBAGAI SUMBER PEMBELAJARAN SEJARAH (STUDI IKONOGRAFI RELIEF CANDI BOROBUDUR) Ari Irawan; Muhamad Idris
Kalpataru: Jurnal Sejarah dan Pembelajaran Sejarah Vol 3, No 1 (2017): Kalpataru: Jurnal Sejarah dan Pembelajaran Sejarah
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/kalpataru.v3i1.1606

Abstract

Candi Borobudur menyimpan nilai sejarah yang tinggi relief perhiasan pada dindingnya. Belum semua data dan informasi sejarah tersebut dapat dimanfaatkan pada pembelajaran sejarah di sekolah. Permasalahan dalam penelitian ini adalah nilai sejarah apakah dari pakaian pada kebudayaan Mataram kuno yang dapat dimanfaatkan sebagai sumber pembelajaran sejarah?.Tujuan penelitian mengetahui relief seni perhiasan dalam kebudayaan Mataram kuno studi ikonografi relief candi Borobudur. Metode dalam penelitian ini adalah deskriptif kualitatif yaitu menggunakan cara mengumpulkan sumber-sumber secara sistematis dan menggunakan sumber data secara mendalam. Minimal ada tiga hal yang digambarkan dalam penelitian kualitatif, yaitu karakteristik pelaku, kegiatan, atau kejadian-kejadian yang terjadi selama penelitian, dan keadaan lingkungan atau karakteristik tempat penelitian berlangsung. Teknik pengumpulan data melalui observasi, dokumentasi dan wawancara. Hasil penelitian: masyarakat Mataram kuno menggunakan perhiasan sesuai dengan status sosial mereka di dalam masyarakat, ditemukan 7 jenis perhiasan yang diabadikan pada relief candi Borobudur.
PENGARUH CITY BRANDING TERHADAP CITY IMAGE DAN KEPUTUSAN BERKUNJUNG KE KOTA WISATA BATU (Survei pada Wisatawan yang Berkunjung ke Kota Wisata Batu) Amellia Fatimatus Saputri; Achmad Fauzi; Ari Irawan
Jurnal Administrasi Bisnis Vol 54, No 1 (2018): JANUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research  aimed to determine the effect of city branding toward city image, determine to effect of city branding toward visiting decision, determine to effect of city image toward tourits’ visiting decision who were visiting Kota Wisata Batu. This study uses explanatory research by using purposive sampling method for sampling technique. Data collecting technique were conducted by using questionnaires that were distributed to 100 respondents, they are visitors who were visiting  KWB, such as tourism places and restaurants that take place in KWB. In this research, path analysis is used for data analyze technique. The result of this research shows that City Branding variable (X) significantly affects toward City Image (Y1) with Beta coefficient value is 0,762 and probability rate is 0,000 (0,000 < α = 0,05). City Branding variable (X) significantly affects toward Visiting Decision (Y2) with Beta coefficient value is 0,522 and probability rate is 0,000 (0,000 < α = 0,05). City Image variable (Y1) has the influence but insignificantly toward Visiting Decision (Y2) with Beta coefficient value 0,122 and probability rate is 0,326 (0,326 > α = 0,05). Therefore, for the next researchs are recommended  to do research with different variable to Kota Wisata Batu Keywords : City Branding, City Image and Visiting Decision АBSTRАK Tujuan dari penelitian in adalah: Menjelaskan pengaruh City Branding terhadap  City Image, Menjelaskan pengaruh City Branding terhadap Keputusan Berkunjung, Menjelaskan pengaruh City Image terhadap Keputusan Berkunjung pada wisatawan yang sedang berkunjung ke Kota Wisata Batu. Jenis penelitian yang digunakan adalah explanatory research dengan teknik pengambilan sampel menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan dengan menggunakan kuisioner yang disebarkan kepada wisatawan yang sedang berkunjung ke Kota Wisata Batu diantaranya tempat-tempat wisata dan rumah makan yang ada di Kota Wisata Batu sebanyak 100 responden. Teknik analisis data yang digunakan dalam peneltitian ini adalah dengan menggunakan analisis jalur (path analysis). Hasil dari penelitian ini menunjukkan bahwa variabel City Branding (X) berpengaruh signifikan terhadap City Image (Y1) dengan nilai koefisien beta sebesar 0,762 dan tingkat probabilitas sebesar 0,000 (0,000 < α = 0,05). Variabel City Branding(X) berpengaruh signifikan terhadap Keputusan Berkunjung (Y2) dengan nilai koefisien beta sebesar 0,522 dan tingkat probabilitas sebesar 0,000 (0,000 < α = 0,05). Variabel City Image (Y1) berpengaruh tetapi tidak signifikan dengan variabel Keputusan Berkunjung (Y2) dengan nilai koefisien beta sebesar 0,122 dan tingkat probabilitas 0,326 (0,326 > α = 0,05). Dengan demikian, untuk peneliti selanjutnya direkomendasikan untuk melakukan penelitian dengan variabel yang berbeda pada Kota Wisata Batu Kata Kunci: City Branding, City Image, Keputusan Berkunjung  
ANALISIS IMPLEMENTASI STRATEGI CONTENT MARKETING DALAM MENINGKATKAN CUSTOMER ENGAGEMENT (Studi pada Strategi Content Marketing Amstirdam Coffee Malang) Fachrizal Abiyyuansyah; Andriani Kusumawati; Ari Irawan
Jurnal Administrasi Bisnis Vol 73, No 1 (2019): Agustus
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research possesses a background on marketing development especially in Digital Marketing. This research have a purpose to: (1) Discover and define the implementation of  Content Marketing Strategy Amstirdam Coffee Malang, (2) Discover and define the form of Customer Engagement based on the implementation of Content Marketing Strategy Amstirdam Coffee Malang, (3) Discover and define the effect of the implementation of Content Marketing Strategy on Customer Engagement Amstirdam Coffee Malang. The research method is using qualitative research. The data collection is using semi-structured interview, participative observation, and documentation. The informant of this research has an amount of ten informant. The research validity is using triangulation technique. The data analysis is using Miles and Huberman data analysis model. The result of this research is the implementation of Content Marketing Strategy Amstirdam Coffee Malang is corresponding with the channel of Content Marketing according to the experts. Content Marketing Amstirdam Coffee Malang is capable to form Customer Engagement dimension that is Affective Engagement, Cognitive Engagement, and Behaviour Engagement. The effect of the implementation of Content Marketing Amstirdam Coffee Malang is able to increase Customer Engagement which is measured using Customer Engagement Value. Keywords: Digital Marketing, Content Marketing, Customer Engagement, Customer Engagement Value. АBSTRАK Penelitian ini memiliki latar belakang berupa perkembangan pemasaran terutama pada Digital Marketing. Penelitian ini bertujuan untuk: (1) Mengetahui dan menjelaskan implementasi strategi Content Marketing Amstirdam Coffee Malang, (2) Mengetahui dan menjelaskan bentuk Customer Engagement berdasarkan implementasi strategi Content Marketing Amstirdam Coffee Malang, (3) Mengetahui dan menjelaskan dampak implementasi strategi Content Marketing terhadap Customer Engagement Amstirdam Coffee Malang. Metode penelitian yang digunakan adalah penelitian kualitatif. Pengumpulan data menggunakan wawancara semi-terstruktur, observasi partisipatif, dan dokumentasi. Informan dari penelitian ini berjumlah sepuluh informan. Validitas penelitian menggunakan triangulasi teknik. Analisis data menggunakan model analisis data Miles dan Huberman. Hasil dari penelitian ini adalah implementasi strategi Content Marketing Amstirdam Coffee Malang sudah sesuai dengan alur Content Marketing menurut para ahli. Content Marketing Amstirdam Coffee Malang mampu untuk membentuk dimensi Customer Engagement yaitu Keterlibatan Afektif, Keterlibatan Kognitif, dan Keterlibatan Perilaku. Dampak implementasi Content Marketing Amstirdam Coffee Malang dapat meningkatkan Customer Engagement yang diukur menggunakan Customer Engagement Value. Kаtа Kunci: Digital Marketing, Content Marketing, Customer Engagement, Customer Engagement Value.
Perancangan Aplikasi Belajar Membaca Sebagai Media Pembelajaran Siswa TK Berbasis Android Ari Irawan; Sutrisno Sutrisno; Agus Darmawan
STRING (Satuan Tulisan Riset dan Inovasi Teknologi) Vol 6, No 3 (2022)
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.173 KB) | DOI: 10.30998/string.v6i3.10658

Abstract

The need for a concept with an information technology (IT)-based learning mechanism has the impact of very rapid progress on the world of education. The concept which was later known as e-learning had the effect of transforming conventional education into digital form, both in terms of content and system. This study aims to develop a product in the form of Android-based mobile learning to support students' reading learning at the level of Kindergarten and equivalent education. The method used in this research is Research and Development (R&D) to develop products in the form of Android-based mobile learning. The results of this study are a prototype in the form of an Android-based Learning to Read Application as a learning media for students at Fatahilah Kindergarten Jakarta.
Profil Gelatinisasi dan Sifat Fisik Tepung Campolay Masak Penuh dan Lewat Matang (Pouteria campechina) Gelatinization Profiles and Physical Propertis of Ripe and Over Ripe Canistal Flour (Pouteria campechiana) Nursyawal Nacing; Ari Irawan; Sri Rejeki Retna Pertiwi; Aminullah Aminullah
JURNAL AGROINDUSTRI HALAL Vol. 7 No. 1 (2021): Jurnal Agroindustri Halal 7(1)
Publisher : Lembaga Riset dan Pengabdian Kepada Masyarakat Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (810.839 KB) | DOI: 10.30997/jah.v7i1.3267

Abstract

This research aims to study gelatinization profile and physical properties of ripe and overripe canistel flour. Data statistically analyzed using the independent sample T-tes. Analyzed of the chemical properties of canistel fruits include water content, starch content, and sugar content, while analyzed canistel flour includes gelatinization profile, shape and size of starch granules with color test. The results of the analyzed showed that the water content and sugar content of ripe canistel fruit is higher than those of overripe canistel fruit, while the lower starch content. The total starch and amylose content of ripe canistel flour is higher than that of overripe flour. Analyzed the results of gelatinization profile ripe canistel flour has a peak viscosity, final viscosity, and  higher gelatinization temperature than the finished canistel flour and the gelatinization faster time. Analysis of the physical properties of the color parameters of canistel flour produces the reddish yellow color, while of the shape and size of the canistel flour starch granule shape that are round with size ranges between 2-7 µm.Keywords: Canistel fruit, canistel flour, gelatization profile.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI Ari Irawan; Debbi Chyntia Ovami; Argo Putra Prima; Arie Pratania Putri
Bisnis-Net Vol 6, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v6i1.3114

Abstract

ABSTRACTThis study aims to determine the effect of disclosure of Corporate Social Responsibility on Corporate Value in banking companies listed on the IDX. This research was conducted at banking companies listed on the IDX using annual reports from 2020-2022. The samples in this study were 43 companies using a purposive sampling technique, namely the samples taken according to the criteria determined by the researcher. The data used is secondary data obtained from the official website, namelywww.idx.co.id. the data analysis method used in this study is the panel regression model. Data management uses the Eviews application version 10. The results of this study are that Corporate Social Responsibility (CSR) does not have a significant effect on Company Value, this can be seen from the probability value > 0.05, namely 0.2252 and the conclusion is that Corporate Social Responsibility (CSR) ) has no significant effect on Firm Value in this case measured by tobinsq.Keywords: Corporate Social Responsibility, Corporate Values
Pemanfaatan Jahe Gajah sebagai Produk Suplemen di Pekon Selapan, Kecamatan Pardasuka, Kabupaten Pringsewu Zulpakor Oktoba; Afriyani Afriyani; Putu Ristyaning Ayu; Ari Irawan
Warta Pengabdian Andalas Vol 30 No 4 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.30.4.698-707.2023

Abstract

The community engagement team of the Faculty of Medicine, University of Lampung, conducted community services in the Jaya Lestari Pekon Selapan farmer group, Pardasuka District, Pringsewu Regency. The partner's problem is that elephant ginger (Zingiber officinale var. officinarum) still needs to be optimal in its use, limited to being harvested and then sold directly to collectors, and the selling price on the market is low. Farming groups have never used elephant ginger as a product. The activity aims to educate the public that elephant ginger can be utilized and developed to be processed into a product dosage form, which can add economic value by being made into an antioxidant health supplement product in the form of a pulvis preparation (powder). As well as increasing the capacity and welfare of the community through empowering the potential of the village resources. The method for implementing did through focus group discussions (FGD) included conveying theory through lectures, interactive discussion, and accompanying practical demonstrations in making elephant ginger powder products. The results of this activity show the high enthusiasm of farmer groups and women farmer groups (KWT) in producing elephant ginger powder products.
Simulasi Aliran Dingin Pada Mesin Pembakaran Internal Kholil Nur Ibrahim; Ari Irawan; Ferdyansah Ananta; Syahrul Pratomo; Trisma Jaya Saputra
Jurnal Teknik Mesin, Industri, Elektro dan Informatika Vol. 2 No. 3 (2023): September : JURNAL TEKNIK MESIN, INDUSTRI, ELEKTRO DAN INFORMATIKA
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jtmei.v2i3.2119

Abstract

The dynamics of fluid flow in the engine combustion cylinder is very important for preparing the air-fuel mixture. Internal Combustion Engine models are built with the help of CATIAV5R20 software. The model is then imported into the HYPER MESH Finite Element preprocessing tool for splicing analysis. The model is then loaded into the finite Element breaker application. Using ANSYS FLUENT, the results are further processed. At various minimum valve lifts, cylinder flow dynamics is examined using FEA. For various crank angles, from 0° to 720°, plots of dynamic velocity and motion magnitudes are displayed. Finally, various crank angles and valve lift speeds are compared.
THE IMPACT OF SHIFT IN TAX REGULATIONS ON INDIVIDUAL TAXPAYER COMPLIANCE IN BOGOR RAYA Raden Muhammad Jiddan Aziz; Riski Putri Kusumaningsih; Ni Luh Putu Ayu Rediastuti S; Ari Irawan; Ginanda Rizky Amalia
Finance : International Journal of Management Finance Vol. 1 No. 3 (2024): March
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v1i3.36

Abstract

This research investigates the impact of factors such as tax education, digital services, tariffs and tax incentives on individual taxpayer compliance in Bogor Regency, especially during the COVID-19 pandemic. In response to the economic challenges faced, the government provides tax incentives, as regulated in Minister of Finance Regulation Number 9/PMK.03/2021. The results of data analysis from 112 respondents show that tax education has a significant effect on taxpayer compliance, while digital services do not have a significant impact. On the other hand, tax rates and incentives play an important role in improving compliance. With an R2 value of 65.4%, this research provides in-depth insight into the factors that influence tax compliance in the region. It is hoped that these findings can become the basis for policies to increase taxpayer compliance and support economic recovery.
Co-Authors Abrianto Akuan ACHMAD FAUZI Achmad Fauzi DH Adil Firdias Akbar Muchbarak Amellia Fatimatus Saputri Aminullah Aminullah Andini Atikah Putri Andriani Kusumawati Argo Putra Prima Arie Pratania Putri Binti Clara Lavenia Daniel Fransiscus Simanjuntak Darmawan, Agus Eka Intan Kumala Putri Eka Pertiwi Br Sinuhaji Evy Afriyani Fachrizal Abiyyuansyah Ferdyansah Ananta Ginanda Rizky Amalia Hidayati Hidayati Kholil Nur Ibrahim Kusharjanto Kusmiati M. Dhani Rahardian M. Kholid Mawardi Mohammad Iqbal Muhamad Idris Muhamad Khadafi Muhammad Goldy Adrian Ni Luh Putu Ayu Rediastuti S Nursyawal Nacing Oktoba, Zulpakor Ortin Krisdianto Ovami, Debbi Chyntia Pangestuti, Edriana PIRKUN Putu Ristyaning Ayu Raden Muhammad Jiddan Aziz Riski Putri Kusumaningsih Salman Alfarisi Sri Rejeki Retna Pertiwi Sutrisno, Sutrisno Syahrul Pratomo Titi Puspita Sari Trisma Jaya Saputra Zainal Asril