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All Journal Jurnal EMT KITA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) International Journal Software Engineering and Computer Science (IJSECS) International Journal of Science and Society (IJSOC) AL-MASHALIH (Journal of Islamic Law) International Journal of Economics, Management and Accounting Branding: Jurnal Manajemen & Bisnis Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Pengabdian Masyarakat Multidisiplin
Setiadi, Sandi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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PENGUATAN KOMPETENSI DIGITAL MARKETING MELALUI PEMANFAATAN MARKETPLACE PADA SISWA SMK PENGUJI KOTA SUKABUMI Prakoso, Sugih; Zaky, Muhammad; Setiadi, Sandi
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 2 (2025): November
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

The rapid development of digital technology requires the enhancement of human resource competencies, particularly in the field of digital marketing. Vocational high school (SMK) students, as prospective workers and young entrepreneurs, need to be equipped with digital marketing skills that are relevant to the demands of the business and industrial sectors. However, students’ understanding and skills in utilizing marketplaces as a medium for developing online businesses remain limited. This community service activity aims to strengthen digital marketing competencies through the utilization of marketplaces among students of SMK Penguji, Sukabumi City. The implementation method consisted of preparation, training, mentoring, and evaluation stages using a participatory and practical approach. The results showed an improvement in students’ knowledge and skills in managing marketplace accounts, creating promotional content, and applying basic digital marketing strategies. In addition, the activity increased students’ motivation, self-confidence, and entrepreneurial spirit. Therefore, this program is considered effective in enhancing vocational students’ readiness to enter the workforce and develop independent online businesses.
Co-Authors Achmad Ridwan, Achmad Ahmad Rizani, Ahmad Alhidayatullah Aminuyati Aulia, Jihan Permata Deni, Asep Endarwati, Esti Tri Fathussyaadah, Eva Ginanjar, Noornissa Sarah Iswanto, Juni Judijanto, Loso Laila, Delian Mafriningsianti, Evi Muhamad Risal Tawil Octaviani, Reni Dian Prakoso, Sugih Rianto, Toha Rizky Maulana, Rizky Sarah Ginanjar, Noornissa Sarip Hidayat, Sarip Sobar, Agus Solly Aryza Sri Widyastuti Syafi’i, Alfan Utami, Eva Yuniarti Yayat Hidayat Zaky, Muhammad Zulkifli