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All Journal Jurnal EMT KITA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal Software Engineering and Computer Science (IJSECS) International Journal of Science and Society (IJSOC) AL-MASHALIH (Journal of Islamic Law) International Journal of Economics, Management and Accounting Branding: Jurnal Manajemen & Bisnis Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Pengabdian Masyarakat Multidisiplin
Setiadi, Sandi
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PENGUATAN KOMPETENSI DIGITAL MARKETING MELALUI PEMANFAATAN MARKETPLACE PADA SISWA SMK PENGUJI KOTA SUKABUMI Prakoso, Sugih; Zaky, Muhammad; Setiadi, Sandi
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 2 (2025): November
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology requires the enhancement of human resource competencies, particularly in the field of digital marketing. Vocational high school (SMK) students, as prospective workers and young entrepreneurs, need to be equipped with digital marketing skills that are relevant to the demands of the business and industrial sectors. However, students’ understanding and skills in utilizing marketplaces as a medium for developing online businesses remain limited. This community service activity aims to strengthen digital marketing competencies through the utilization of marketplaces among students of SMK Penguji, Sukabumi City. The implementation method consisted of preparation, training, mentoring, and evaluation stages using a participatory and practical approach. The results showed an improvement in students’ knowledge and skills in managing marketplace accounts, creating promotional content, and applying basic digital marketing strategies. In addition, the activity increased students’ motivation, self-confidence, and entrepreneurial spirit. Therefore, this program is considered effective in enhancing vocational students’ readiness to enter the workforce and develop independent online businesses.
Enhancing Customer Loyalty: The Mediating Effect of Experience on Usability, Security, and Content Quality with Digital Literacy Moderation Setiadi, Sandi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4909

Abstract

In the rapidly evolving digital landscape, retaining customer loyalty has become a critical challenge for businesses. This research addresses the challenge of sustaining customer loyalty in the digital era by examining how ease of use, security, and content quality affect it. The study’s purpose is to examine customer experience as a mediator and digital literacy as a moderator within this context. Employing an explanatory quantitative method focused on digital service users in West Java, the data were evaluated using Structural Equation Modeling (SEM-PLS). The findings indicate that the model possesses a remarkably high predictive capability, specifically 95.6% for the customer loyalty variable. The key discoveries highlight that ease of use, security, and content quality exert a direct and significant influence on loyalty, with content quality emerging as the most influential factor. Conversely, this article discusses that customer experience is not proven to mediate this relationship, and digital literacy does not perform a moderating function. This provides a significant contribution that the functional effectiveness and substance of information are more decisive in user loyalty than the complex experience evaluation process in this model.
OPTIMIZING COMMUNITY PARTICIPATION TO STRENGTHEN COLLABORATIVE GOVERNANCE IN ADDRESSING URBAN ISSUES IN BEKASI Mafriningsianti, Evi; Setiadi, Sandi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18953115

Abstract

The paradigm shift from government to governance requires the active involvement of the community as partners in addressing complex urban issues such as flooding and waste management. This study aims to analyze the influence of community participation on collaborative governance and the effectiveness of urban problem handling in the city of Bekasi. The novelty of this study lies in placing the community as the main unit of analysis to fill the gap in previous studies that tended to focus on the perspective of government institutions. The research method used is quantitative explanatory with Structural Equation Modeling (SEM-PLS) analysis techniques. Data were collected from 130 respondents in Bekasi City through purposive sampling. The results of hypothesis testing show that community participation has a very strong positive influence on strengthening collaborative governance (t=34.897). Furthermore, collaborative governance has a significant effect on the effectiveness of urban problem handling (t=3.440). Although citizen participation has a direct impact on effectiveness (t=2.299), the role of collaborative governance as a mediating variable is proven to be vital in optimizing citizen contributions into real and sustainable solutions (t=3.461). These findings confirm that substantive participation through equal dialogue spaces is the key to successful modern city governance.
Co-Authors Achmad Ridwan, Achmad Ahmad Rizani, Ahmad Alhidayatullah Aminuyati Aulia, Jihan Permata Deni, Asep Endarwati, Esti Tri Fathussyaadah, Eva Ginanjar, Noornissa Sarah Iswanto, Juni Judijanto, Loso Laila, Delian Mafriningsianti, Evi Muhamad Risal Tawil Octaviani, Reni Dian Prakoso, Sugih Rianto, Toha Rizky Maulana, Rizky Sarah Ginanjar, Noornissa Sarip Hidayat, Sarip Sobar, Agus Solly Aryza Sri Widyastuti Syafi’i, Alfan Utami, Eva Yuniarti Yayat Hidayat Zaky, Muhammad Zulkifli