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All Journal Business UHO: Jurnal Administrasi Bisnis JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Journal of Research in Social Science and Humanities AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Annals of Human Resource Management Research Journal of Economics and Management Scienties
Nurmala, Resa
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Analysis of Entrepreneurial Characteristics and Competitive Advantage on MSME Performance: A Study of GrabFood-Based Padang Restaurants in Sukabumi City Ramdhani, Adik Anov Permana; Nurmala, Resa; Saori, Sopyan
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7917

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy, particularly in the culinary sector, such as Padang restaurants. In the digital era, platforms like GrabFood have become catalysts for enhancing MSME performance. This study aims to analyze the influence of entrepreneurial characteristics and competitive advantage on the performance of Padang restaurants registered as GrabFood merchants in Sukabumi City. A quantitative approach was employed, using descriptive and associative methods, with a sample of 30 respondents from a total population of 34 restaurants. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, as well as validity, reliability, and classical assumption tests. The findings indicate that both entrepreneurial characteristics and competitive advantage significantly affect MSME performance, both partially and simultaneously. GrabFood has been proven to support increased sales and market reach for MSMEs. The study concludes that strengthening entrepreneurial characteristics—such as commitment and innovation—along with competitive advantage through quality and efficiency, can optimize MSME performance within the digital ecosystem. Practical implications include recommendations for entrepreneurship training and the optimization of digital platform features for MSMEs.
Analysis of Social Media Marketing and Brand Image on Purchase Intention for the 3Second Brand (Survey on Gen Z in Sukabumi City) Akbar, Muhammad Fadilah; Ramdan, Asep Muhama; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8077

Abstract

This study analyzes the effect of Social Media Marketing and Brand Image on consumer Purchase Intention for the 3Second brand among Gen Z in Sukabumi City. Using a quantitative approach with a survey of 400 respondents and multiple linear regression analysis, the results show that Social Media Marketing and Brand Image have a positive and significant effect on Purchase Intention. The study highlights the importance of digital marketing strategies through social media and strengthening brand image to increase purchase intention, especially among digitally active Gen Z. These findings are expected to serve as a reference for developing local fashion marketing strategies.
Co-Authors Afiary, Muhamad Azhar Akbar, Muhammad Fadilah Alfarizi, Muhamad Annisa, Annisa Mardiana Ramdhani Anshary, Muhamad Asykal Rizqinan Aprilianty, Anisa Asep Muhamad Ramdan Aziza, Sintia Fitra Azzahra Adela, Suci Azzahra, Meisyah Azzahrunisa, Andini Balqist, Jasmine Danial, R. Denny Muhammad Daud, Fauzan Yanuar Dermawan, Safna Mutia Dicky Jhoansyah Fadillah, Siti Aulia Faizal Mulia Z Fajar Bayhaq, Tegar Fauzi, Hamdi Waslan Gunawan, Alayda Nazwa Hadiyah Handawani, Aprilia Salsiah Kokom Komariah Kusmayadi, Mutiara Shinta Maharani, Dewica Melati, Putri Muhamad Ramdan, Asep Nazri Raihan, Muhammad Nor Norisanti Nurdianti, Resti Nursalimah, Bintan Nuryana, Hilmy Phytaloka, Ananda Dhea Putri, Amelia R Deni Muhammad Danial Rahayu M.F, Neng Nova Sri Rahmadhani, Aqiela Ramadhan, Ihsan Fauzi Ramadhani, Salsa Diva Ramdan, Asep Muhama Ramdani, Siti Novia Ramdhani, Adik Anov Permana Rian Maulana, Rian Saidah, Siti Aulia Sopyan Saori Suandi, Zeri Fratama Sukesna, Rifa Amalia Wulansari, Febi Yahmardiana, Aini