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All Journal Jurnal Moral Kemasyarakatan Jurnal Pendidikan dan Kewirausahaan Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Journal of Social Science Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Asepta, Uki Yonda
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

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Journal : Jurnal Inovasi Bisnis Manajemen dan Akuntansi

 1 
Experiencescape Sebagai Pemicu Revisit Intention Pada Kafe-Kafe Baru di Jawa Timur Sienatra, Krismi; Rizky Firmansyah , Muhammad Agung; Asepta, Uki Yonda
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 2 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i2.44

Abstract

New cafes have the challenge of keeping visitors coming back. The return of visitors is a form of the cafe's acceptance of visitors. By using the S-O-R Stimulus, Organism, Response framework in the form of an experiencescape measured by hospitality components, social components, sensory components, and functional components to influence revisit intention. The sample for this research was 251 visitors who came at least once to 4 new cafes (less than 3 months) in 2 cities in East Java. Using multiple linear regression analysis shows that the hospitality component, social component, sensory component and functional component have a significant effect on revisit intention. These results show that new cafes must emphasize an impressive experiencescape for visitors so that it will generate revisit intention.
Innovation as a Mediator of Entrepreneurial Characteristics on Business Success in MSMEs Asepta, Uki Yonda; Sudarmiatin; Ludi Wishnu Wardhana; Krismi Budi Sienatra
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 4 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i4.112

Abstract

This research aims to determine the extent to which entrepreneurial characteristics influence business success through innovation. This type of research is explanatory with a quantitative approach. The population in focus is the MSME (Micro, Small, and Medium Enterprises) actors in Malang City. A total of 97 MSME actors were selected as samples using the purposive sampling technique. Data collection was carried out using questionnaires distributed via Google Forms, and the results were analyzed using path analysis. The results of the study indicate that entrepreneurial characteristics influence business success through innovation.
Co-Authors Angelina, Monica Basory, Hartomy Akbar Kinanti, Elisa Agustina Krismi Budi Sienatra Ludi Wishnu Wardhana Maruno, Sekar Harumi Putri Peter Remy Yosy Pasla Pieter Sahertian Prastiyo, Yuriko Rasyid, Roy Najib Rizky Firmansyah , Muhammad Agung Rossach, Michael Marshal Bintang Sienatra, Krismi Sudarmiatin