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All Journal Jurnal Ilmiah Ilmu Komunikasi Communique JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) The Journal Of English Teaching For Young And Adult Learners Jurnal Ilmiah Multidisiplin Indonesia Jurnal Cendekia Ilmiah Joong-Ki
Bayu Suriaatmaja Suwanda
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Penulisan Naskah Menggunakan Model AIDA dan Story Brand dalam Pembuatan Video Company Profile Educourse Bella Nurokta Fitria Hidayat; Bayu Suriaatmaja Suwanda; Siska Mulyawaty
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.4749

Abstract

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.
Strategi Kampanye CSR dalam Mengenalkan Nilai Inklusivitas Melalui Media Digital di Lingkungan Karyawan PT Kalimantan Prima Persada Lyra Amanda Putri; Bayu Suriaatmaja Suwanda; Diadji Kuntoro; Karima Zafiri Shaliha
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 8 No 1 (2025): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v8i1.586

Abstract

Penelitian ini membahas strategi kampanye Corporate Social Responsibility (CSR) yang dilakukan oleh PT Kalimantan Prima Persada (KPP Mining) dalam mengenalkan nilai-nilai inklusivitas kepada karyawan melalui pendekatan soft selling dan media digital. Kampanye bertajuk #SetaraBerkarya ini berangkat dari kesadaran perusahaan bahwa lingkungan kerja internal belum sepenuhnya inklusif terhadap individu berkebutuhan khusus (IBK). Sebelum melakukan integrasi IBK secara langsung ke lingkungan kerja, perusahaan memulai langkah awal melalui edukasi karyawan untuk membangun pola pikir yang lebih terbuka dan inklusif. Kampanye ini dilaksanakan melalui kolaborasi multipihak antara tim CSR, Corporate Communication, serta Yayasan House of Hope yang menaungi anak-anak difabel. Kegiatan utama melibatkan pembuatan cookies dan pelukisan kemasan oleh IBK yang kemudian didokumentasikan dalam bentuk video kampanye. Melalui pendekatan soft selling, pesan-pesan inklusi disampaikan secara implisit dan emosional melalui narasi kreatif, visual, serta momen interaksi natural antara karyawan dan IBK. Media digital, khususnya Instagram, dimanfaatkan sebagai platform untuk menyebarkan pesan kampanye secara masif dan berkelanjutan. Hasilnya menunjukkan adanya peningkatan kesadaran dan empati di kalangan karyawan terhadap isu keberagaman dan kesetaraan. Dapat disimpulkan bahwa pendekatan komunikasi yang bersifat lembut dan naratif, dikombinasikan dengan media digital yang strategis, mampu membentuk persepsi positif dan mendorong transformasi nilai di lingkungan kerja. Strategi CSR yang berfokus pada pemberdayaan dan edukasi internal ini menjadi langkah penting dalam mewujudkan budaya kerja yang lebih inklusif dan berkeadilan. Keywords: Strategi, CSR, Kampanye, Inklusivitas
Strategi Konten Kreatif Viciety Ambassador dalam Meningkatkan Engagement Media Sosial Instagram Wina Athifah Zahrah; Bayu Suriaatmaja Suwanda
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9166

Abstract

This study is motivated by differences in engagement levels across content posted by Viciety Ambassadors on Instagram. Some posts generate high interactions (likes, comments, shares), while others receive minimal responses despite being created by the same ambassadors. This research aims to analyze the creative content strategies used by Viciety Ambassadors in increasing audience engagement. The study employs a descriptive qualitative approach. Data were collected through observation, in-depth interviews, documentation, and literature review. The findings indicate that engagement is influenced by several factors, including content consistency, message delivery, visual presentation, audience relevance, and adaptation to social media trends. Differences in creative processes and content execution also contribute to variations in engagement outcomes. The study highlights that effective creative content strategies require not only technical skills but also an understanding of audience preferences and platform dynamics. These findings provide both theoretical and practical contributions, particularly for developing more effective content strategies in digital marketing and social media contexts.
Co-Authors Agung Prayudha Hidayat Alifia Farah Noviyanti Bachtiar, Willy Bella Nurokta Fitria Hidayat Devi Maulidia Andriana Dinillah, Balqis Sophya Firman Muhammad Basar Heryudianto Vibowo Husyairi, Khoirul Aziz Ika Sartika Kalila Aini Turisna Karima Zafiri Shaliha Kuntoro, Diadji Lyra Amanda Putri Marithasari, Harries Noor Latifah Adzhari Renny Soelistiyowati Rici Tri Harpin Pranata Ridwan Siskandar Rizkiriani, Annisa Sesar Husen Santosa Siska Mulyawaty Suwanda Suwanda Tri Budiarto Vivien Febri Astuti Wina Athifah Zahrah