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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat The Journal Of English Teaching For Young And Adult Learners Jurnal Ilmiah Multidisiplin Indonesia J-CEKI Joong-Ki
Bayu Suriaatmaja Suwanda
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Penulisan Naskah Menggunakan Model AIDA dan Story Brand dalam Pembuatan Video Company Profile Educourse Bella Nurokta Fitria Hidayat; Bayu Suriaatmaja Suwanda; Siska Mulyawaty
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.4749

Abstract

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.
Co-Authors Agung Prayudha Hidayat Alifia Farah Noviyanti Bachtiar, Willy Bella Nurokta Fitria Hidayat Devi Maulidia Andriana Dinillah, Balqis Sophya Firman Muhammad Basar Heryudianto Vibowo Husyairi, Khoirul Aziz Ika Sartika Kalila Aini Turisna Kuntoro, Diadji Marithasari, Harries Noor Latifah Adzhari Renny Soelistiyowati Rici Tri Harpin Pranata Ridwan Siskandar Rizkiriani, Annisa Sesar Husen Santosa Siska Mulyawaty Suwanda Suwanda Tri Budiarto Vivien Febri Astuti