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Push Notifications Studies in the Last Decade : A Bibliometric Analysis Nurwidi Bagus Amiryunanto; Mery Citra Sondari
Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 5 No. 3 (2025): November: Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juisik.v5i3.1520

This study aims to provide a comprehensive overview of the development of research on push notifications over the past decade through a bibliometric approach. Push notifications have become a crucial feature across various digital platforms, including mobile applications, e-commerce systems, educational tools, and social communication services. However, systematic reviews that explore research trends, dominant thematic areas, and key contributing authors and institutions remain limited. Utilizing the Scopus database, this study collected and analyzed 250 scholarly publications published between 2013 and 2023. The bibliometric techniques applied include publication productivity analysis, co-authorship and co-citation mapping, as well as keyword co-occurrence analysis to identify popular topics and their evolution over time. The findings reveal a significant rise in publication volume beginning in 2017, coinciding with the rapid development of mobile technologies and machine learning applications. The most frequently discussed themes include message personalization, user engagement, data privacy, and notification-based recommendation systems. Countries such as the United States, China, and India emerged as dominant contributors in terms of publication output and research collaborations. This bibliometric analysis offers valuable insights for researchers, app developers, and policymakers interested in understanding the direction of push notification research and its practical implementations. The results also serve as a foundation for future studies in the fields of human-computer interaction, user experience design, and data-driven technologies. Additionally, this study identifies gaps in the current literature, such as ethical concerns and long-term user behavioral impacts, which warrant deeper investigation. Future research may benefit from interdisciplinary approaches combining technology, psychology, and communication studies.

PENGARUH KELANGKAAN (SCARCITY) TERHADAP PEMBELIAN IMPULSIF (IMPULSE BUYING) DENGAN RASA TAKUT KEHILANGAN (FOMO) SEBAGAI MEDIASI: STUDI PADA PEMBELIAN PRODUK LABUBU BLIND BOX Velian Zalfa; Mery Citra Sondari; Mochamad Chairul Ihsan
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.950

Fenomena pembelian impulsif di kalangan Gen Z semakin sering ditemui, terutama dalam konteks produk viral dan terbatas seperti Labubu Blind Box. Penelitian ini bertujuan untuk menguji pengaruh kelangkaan (scarcity) dan rasa takut kehilangan atau fear of missing out (FoMO) terhadap perilaku pembelian impulsif (impulse buying), dengan FoMO juga diuji sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei berbasis kuesioner yang disebarkan secara daring dengan total 214 responden. Seluruh responden merupakan individu berusia 18 tahun ke atas yang pernah membeli produk Labubu Blind Box. Teknik analisis data dilakukan menggunakan metode SEM-PLS untuk menguji model hubungan antar variabel. Hasil penelitian menunjukkan bahwa scarcity memiliki pengaruh langsung yang positif terhadap impulse buying, namun memiliki pengaruh negatif terhadap FoMO. Lebih lanjut, FoMO berperan sebagai mediator dalam hubungan antara scarcity dan impulse buying, tetapi arah pengaruhnya bersifat negatif, menunjukkan adanya competitive partial mediation. Temuan ini dianalisis menggunakan pendekatan S-O-R framework, di mana scarcity sebagai stimulus memengaruhi reaksi emosional (FoMO) dan akhirnya menghasilkan response berupa perilaku konsumtif, meskipun tidak secara linear.

PENGARUH KELANGKAAN (SCARCITY) TERHADAP PEMBELIAN IMPULSIF (IMPULSE BUYING) DENGAN RASA TAKUT KEHILANGAN (FOMO) SEBAGAI MEDIASI: STUDI PADA PEMBELIAN PRODUK LABUBU BLIND BOX Velian Zalfa; Mery Citra Sondari; Mochamad Chairul Ihsan
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.950

Fenomena pembelian impulsif di kalangan Gen Z semakin sering ditemui, terutama dalam konteks produk viral dan terbatas seperti Labubu Blind Box. Penelitian ini bertujuan untuk menguji pengaruh kelangkaan (scarcity) dan rasa takut kehilangan atau fear of missing out (FoMO) terhadap perilaku pembelian impulsif (impulse buying), dengan FoMO juga diuji sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei berbasis kuesioner yang disebarkan secara daring dengan total 214 responden. Seluruh responden merupakan individu berusia 18 tahun ke atas yang pernah membeli produk Labubu Blind Box. Teknik analisis data dilakukan menggunakan metode SEM-PLS untuk menguji model hubungan antar variabel. Hasil penelitian menunjukkan bahwa scarcity memiliki pengaruh langsung yang positif terhadap impulse buying, namun memiliki pengaruh negatif terhadap FoMO. Lebih lanjut, FoMO berperan sebagai mediator dalam hubungan antara scarcity dan impulse buying, tetapi arah pengaruhnya bersifat negatif, menunjukkan adanya competitive partial mediation. Temuan ini dianalisis menggunakan pendekatan S-O-R framework, di mana scarcity sebagai stimulus memengaruhi reaksi emosional (FoMO) dan akhirnya menghasilkan response berupa perilaku konsumtif, meskipun tidak secara linear.

PENGARUH FITUR TIKTOK LIVE STREAMING (SHOPPING) TERHADAP MINAT BELI DI KALANGAN GENERASI Z DENGAN THEORY OF PLANNED BEHAVIOR SEBAGAI VARIABEL INTERVENING Susilo, Matthew Anthony; Sondari , Mery Citra
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian menggunakan Theory of Planned Behavior sebagai variabel intervening untuk mengukur dampak TikTok Live Streaming (Shopping) terhadap minat beli Generasi Z. TikTok Live Streaming (Shopping) memungkinkan pengguna melihat produk dan penjual real-time, mengirim komentar, dan berinteraksi dengan fitur percakapan serta reaksi. Fokus pada Generasi Z berusia 18-24 tahun pada 2024. Metodologi kuantitatif dengan kuesioner Google Form, purposive sampling, 130 sampel. Data diolah dengan SmartPLS dan PLS-SEM. Hasilnya menunjukkan sikap, norma subjektif, dan kontrol perilaku memengaruhi hubungan TikTok Live Streaming (Shopping) dengan minat beli Generasi Z.

ANALISIS LOYALITAS KONSUMEN GENERASI Z TERHADAP EDUTECH DI INDONESIA DENGAN METODE NET PROMOTER SCORE (STUDI KASUS RUANGGURU DAN ZENIUS) Munthe, Ignasius Robert Samuel Parasian; Mulyana, Asep; Sondari, Mery Citra
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengukur tingkat loyalitas konsumen Generasi Z terhadap platform edutech di Indonesia menggunakan metode Net Promoter Score (NPS). Dua platform utama yang dianalisis adalah Ruangguru dan Zenius. Selain NPS, penelitian ini juga mengevaluasi kepuasan pengguna melalui empat dimensi: kualitas layanan, kemudahan penggunaan, kepercayaan dan keamanan, serta keterikatan emosional. Karakteristik pengguna, seperti jenjang pendidikan dan alasan pemilihan platform, digunakan untuk memperkaya pembahasan dan hasil penelitian. Data diperoleh dari survei terhadap 150 responden Generasi Z dengan rentang usia 12-27 tahun, mayoritas berusia 21-22 tahun. Hasil penelitian menunjukkan bahwa Zenius memiliki tingkat loyalitas lebih tinggi dibandingkan Ruangguru, baik dari perspektif pengguna eksklusif maupun pengguna kedua platform. Skor NPS Zenius tercatat sebesar 48 untuk pengguna eksklusif, sedangkan Ruangguru hanya mencapai 25. Namun, pada pengguna kedua platform, Ruangguru memiliki skor negatif -7, sedangkan Zenius tetap unggul dengan skor 32. Penelitian ini memberikan wawasan strategis bagi platform edutech untuk meningkatkan pengalaman pengguna dan loyalitas pelanggan.

Strategi Pemasaran Digital dalam Meningkatkan Kesadaran Merek Biodef melalui Tik Tok Live Shopping Variansyah, Alif Azriel; Sondari, Mery Citra
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.6

The objective of this study is to assess the influence of digital marketingstrategies through Tik Tok Live Shopping on increasing brand awareness for Biodef products. The concept of Brand Awareness is crucial in marketing, and this study connects variables such as Customer Trust, Influencers Credibility, and Customer Engagement with Brand Awareness. The research employs a quantitative method with Descriptive Analysis and Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. The results indicate that Customer Engagement has a positive and significant effect on Brand Awareness, emphasizing the importance of active customer interaction with Tik Tok Live Shopping content. Customer Trust also positively influences Customer Engagement, demonstrating that trust forms a strong foundation for more active participation. Influencers Credibility also has a positive and significant impact on Brand Awareness, highlighting the crucial role of influencer credibility in Brand Awareness. These findings provide insights into how digital marketing strategies, considering these factors, can enhance brand awareness for Biodef products through Tik Tok Live Shopping

Analisis Perceived Employ ability Lulusan di Bisnis Digital Universitas Padjadjaran Nurmahrini, Amara; Sondari, Mery Citra
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.8

The evolution of industrial automation is changing the view of employability of graduate groups, so it is important for universities to provide programs that help their graduates become more competent when entering the workforce. Therefore, a study was conducted to analyze the perception of employability of a group of graduates of the Padjadjaran University Digital Business Study Program. This research involved 100 participants from convenience sampling through filling out questionnaires. The sample was then analyzed using the hierarchical regression method to understand how personal, professional, and contextual factors can influence employability perceptions. The results showed that the three factors had a positive and significant influence on increasing the perceived employability of the Digital Business graduates group of Universitas Padjadjaran, where the three factors together explained 52.4% of the perceived employability of this group. So, the study program can use the results of this study to make relevant evaluations and improvements.

Pengaruh Penerapan Gamifikasi terhadap Loyalitas Pengguna Grab Nichora, Marcellino Paskah; Sondari, Mery Citra
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.10

This study aims to explore the impact of implementing gamification on the Grab platform on customer loyalty. The author attempts to link other factors that can influence customer loyalty, such as customer experience, customer engagement, and customer satisfaction. A quantitative approach was used to investigate the impact of gamification on Grab customer loyalty. Online questionnaire was choosen to collect primary data from 257 respondents. The findings from the analysis of data using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method have uncovered important insights regarding the connection between gamification and customer loyalty. The research results indicate that while gamification on the Grab platform has a direct impact on customer loyalty, it is not statistically significant. However, gamification does significantly influence customer loyalty through three intermediary variables: customer experience, customer satisfaction, and customer engagement. This implies that the utilization of gamification by Grab indirectly shapes how customers engage with the platform, their perception of satisfaction with the provided services, and the depth of their involvement in activities with Grab.

Pengaruh Emotional Marketing pada Iklan Online terhadap Purchase Intention melalui Brand Awareness (Studi Kasus: Marketplace Shopee Indonesia) Henni, Carmel Novella; Sondari, Mery Citra
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.958

Digitalization has given Indonesia the opportunity to become the sixth country with the largest number of start-ups in the world. However, only 10% of start-ups survive in Indonesia due to failed marketing. Therefore, this research is presented to analyze emotional marketing as a marketing strategy that can be considered to overcome this problem, where emotions are believed by many experts to be the trigger for 95% of purchase intentions in the Indonesian e-commerce industry. The data collected came from 233 samples who had seen Shopee advertisements, which were then processed using PLS SEM with Smartpls 4.0 software. Based on this research, it was found that emotional marketing has a significant effect on purchase intention, emotional marketing has a significant effect on brand awareness, brand awareness has a significant effect on purchase intention, and emotional marketing has a significant effect on purchase intention through brand awareness. This research contributes to updating knowledge related to emotional marketing in the Indonesian e-commerce industry and can be used by start-ups in their efforts to implement emotional marketing strategies in their marketing activities.

DIGITAL EMPLOYEE EXPERIENCE DAN KINERJA GURU ASN DALAM IMPLEMENTASI DIGITAL HRM: KAJIAN SISTEMATIS LITERATUR DAN IMPLIKASI TEORETIS Fachrilla, Virsahaya; Sartika, Dina; Sondari, Mery Citra
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 04 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i04.49307

Adopsi teknologi dalam manajemen sumber daya manusia telah menempatkan Digital Employee Experience (DEX) sebagai variabel yang penting yang berdampak kinerja. Penelitian ini merupakan Kajian Sistematis Literatur (Systematic Literature Review) yang bertujuan untuk menganalisis perkembangan studi mengenai DEX dalam kerangka Digital Human Resource Management (Digital HRM). Selain itu, penelitian ini berupaya mengindentifikasihubungan pengalaman digital, keterlibatan kerja, kepuasan pengguna digital, dan kinerja. Dengan menggunakan metodologi Systematic Literature Review berdasarkan acuan.PRISMA, sebanyak 24 artikel terpilih yang diterbitkan di basis data Scopus dalam rentang tahun 2015 hingga 2025 telah dianalisis. Temuan menunjukkan adanya pergeseran fokus dalam penelitian DEX, dari aspek teknologi ke arah dimensi kesejahteraan (well-being) dan makna kerja dalam lingkungan digital. Secara teoretis, keterkaitan antara pengalaman digital dan kinerja dijelaskan secara dominan melalui Teori Job Demands–Resources, Teori Social Exchange, dan Teori Ability–Motivation–Opportunity. Berdasarkan kajian ini menegaskan bahwa DEX berfungsi sebagai penghubung penting yang memfasilitasi transformasi digital birokrasi dan sekaligus mendorong peningkatan kinerja bagi guru Aparatur Sipil Negara (ASN).

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