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Impact of Job Preferences on Self-Perceived Employability: A Study Among Bandung University Alumni (2021–2023) Mufarrihati, Vania Citta; Sondari, Mery Citra; Sartika, Dina
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.196

This study investigates the impact of job preferences on self-perceived employability (SPE) among university graduates in Bandung, Indonesia. Unemployment in Indonesia, particularly among fresh graduates, has highlighted structural issues in the labor market, including skill mismatches and insufficient job creation. Job preferences, including factors such as salary, work-life balance, and career development, are crucial in determining an individual’s ability to secure desirable employment. This research, based on a sample of 280 graduates from various universities, reveals that well-defined and realistic job preferences positively influence SPE. The analysis shows a significant and strong relationship between job preferences and employability, with a high path coefficient (0.986) and a T-statistics value far exceeding the significance threshold. The results highlight the importance of aligning personal career goals with market demands, enhancing individuals’ self-confidence in their employability. Educational institutions also play a key role in shaping job preferences and employability by providing skills that match labor market needs. The study underscores the need for better integration between education and industry to improve graduates’ market readiness. Universities in Bandung should integrate skill training aligned with labor market demands, career guidance, industry trend seminars, and job search strategies to ensure graduates possess relevant preferences and skills for the workforce. This study employed the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method to analyze the factors influencing graduate employability preferences. As a recommendation, higher education institutions and policymakers should emphasize industry collaboration and adopt policies that enhance graduates’ readiness for the evolving job market.

Pengembangan Desain Antarmuka Pengguna dan Pengalaman Pengguna pada Aplikasi Keuangan Korporat Menggunakan Metode Goal Directed Design (Studi Kasus: PT Bukit Asam TBK) Intania Prabadianti; Mery Citra Sondari; Meinanda Kurniawan
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.675

Seiring berjalannya waktu, kebutuhan perusahaan akan bertambah. Salah satu kebutuhan tersebut adalah aplikasi pengelola keuangan perusahaan. Pada PT Bukit Asam Tbk terdapat permintaan atas pengembangan aplikasi internal perusahaan, yaitu CISEA untuk memiliki fitur terkait keuangan korporat. Oleh karena itu, penelitian ini bertujuan untuk mengetahui kebutuhan pegawai level management terhadap aplikasi corporate finance di CISEA, mengetahui cara menerapkan metode goal-directed design untuk mengembangkan aplikasi corporate finance di CISEA, serta mengetahui evaluasi desain antarmuka pengguna dan pengalaman pengguna aplikasi corporate finance di CISEA. Penelitian dilakukan menggunakan metode goal-directed design dengan melibatkan 6 narasumber untuk proses pengumpulan data kebutuhan. Hasil penelitian menunjukkan bahwa semua level manajemen saat ini membutuhkan informasi terkait posisi dana dan rangkuman pencatatan data secara real-time, yang mudah dimengerti, mudah diakses, dan mampu memberikan notifikasi transaksi yang akan jatuh tempo. Akan tetapi, high-level management dan middle level management berfokus pada pemanfaatan dashboard, sedangkan low level management masih membutuhkan fungsi untuk pencatatan data. Hasil penelitian menciptakan rancangan aplikasi corporate finance yang mencakup menu dashboard posisi dana, utang, piutang dan worksheet untuk pencatatan utang, piutang, deposito, dan obligasi. Evaluasi rancangan dilakukan menggunakan USE Questionnaire yang menunjukkan hasil bahwa rancangan aplikasi sangat layak untuk diterapkan.

The Effect Of Workload And Digital Competence on The Performance of Non-Lecturing Staff at Open University of Bandung in Facing Era 4.0 Rakhmayati, Eka Nur; Sondari, Mery Citra; Kusnendi, Kusnendi
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.41455

Open University as a pioneer in the midst of distance education competition in the country is expected to remain at the forefront in providing distance education services. The purpose of this study is to analyze the effect of workload on the performance of non-teaching staff at Open University of Bandung and the effect of digital competence on the performance of non-teaching staff at Open University of Bandung. This research approach employs quantitative methods and correlational research methods. The object of this research is the Open University. While the subjects are non-teaching staff at Open University of Bandung. Research findings results are, when it comes to competing for distance higher education services in the 4.0 era, workload affects the performance of non-teaching staff at the Open University of Bandung. Digital competence has a positive effect on the performance of non-teaching staff at Open University of Bandung when faced with competition for distance higher education services in the 4.0 era.

Push Notifications Studies in the Last Decade : A Bibliometric Analysis Nurwidi Bagus Amiryunanto; Mery Citra Sondari
Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 5 No. 3 (2025): November: Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juisik.v5i3.1520

This study aims to provide a comprehensive overview of the development of research on push notifications over the past decade through a bibliometric approach. Push notifications have become a crucial feature across various digital platforms, including mobile applications, e-commerce systems, educational tools, and social communication services. However, systematic reviews that explore research trends, dominant thematic areas, and key contributing authors and institutions remain limited. Utilizing the Scopus database, this study collected and analyzed 250 scholarly publications published between 2013 and 2023. The bibliometric techniques applied include publication productivity analysis, co-authorship and co-citation mapping, as well as keyword co-occurrence analysis to identify popular topics and their evolution over time. The findings reveal a significant rise in publication volume beginning in 2017, coinciding with the rapid development of mobile technologies and machine learning applications. The most frequently discussed themes include message personalization, user engagement, data privacy, and notification-based recommendation systems. Countries such as the United States, China, and India emerged as dominant contributors in terms of publication output and research collaborations. This bibliometric analysis offers valuable insights for researchers, app developers, and policymakers interested in understanding the direction of push notification research and its practical implementations. The results also serve as a foundation for future studies in the fields of human-computer interaction, user experience design, and data-driven technologies. Additionally, this study identifies gaps in the current literature, such as ethical concerns and long-term user behavioral impacts, which warrant deeper investigation. Future research may benefit from interdisciplinary approaches combining technology, psychology, and communication studies.

PENGARUH KELANGKAAN (SCARCITY) TERHADAP PEMBELIAN IMPULSIF (IMPULSE BUYING) DENGAN RASA TAKUT KEHILANGAN (FOMO) SEBAGAI MEDIASI: STUDI PADA PEMBELIAN PRODUK LABUBU BLIND BOX Velian Zalfa; Mery Citra Sondari; Mochamad Chairul Ihsan
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.950

Fenomena pembelian impulsif di kalangan Gen Z semakin sering ditemui, terutama dalam konteks produk viral dan terbatas seperti Labubu Blind Box. Penelitian ini bertujuan untuk menguji pengaruh kelangkaan (scarcity) dan rasa takut kehilangan atau fear of missing out (FoMO) terhadap perilaku pembelian impulsif (impulse buying), dengan FoMO juga diuji sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei berbasis kuesioner yang disebarkan secara daring dengan total 214 responden. Seluruh responden merupakan individu berusia 18 tahun ke atas yang pernah membeli produk Labubu Blind Box. Teknik analisis data dilakukan menggunakan metode SEM-PLS untuk menguji model hubungan antar variabel. Hasil penelitian menunjukkan bahwa scarcity memiliki pengaruh langsung yang positif terhadap impulse buying, namun memiliki pengaruh negatif terhadap FoMO. Lebih lanjut, FoMO berperan sebagai mediator dalam hubungan antara scarcity dan impulse buying, tetapi arah pengaruhnya bersifat negatif, menunjukkan adanya competitive partial mediation. Temuan ini dianalisis menggunakan pendekatan S-O-R framework, di mana scarcity sebagai stimulus memengaruhi reaksi emosional (FoMO) dan akhirnya menghasilkan response berupa perilaku konsumtif, meskipun tidak secara linear.

PENGARUH KELANGKAAN (SCARCITY) TERHADAP PEMBELIAN IMPULSIF (IMPULSE BUYING) DENGAN RASA TAKUT KEHILANGAN (FOMO) SEBAGAI MEDIASI: STUDI PADA PEMBELIAN PRODUK LABUBU BLIND BOX Velian Zalfa; Mery Citra Sondari; Mochamad Chairul Ihsan
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.950

Fenomena pembelian impulsif di kalangan Gen Z semakin sering ditemui, terutama dalam konteks produk viral dan terbatas seperti Labubu Blind Box. Penelitian ini bertujuan untuk menguji pengaruh kelangkaan (scarcity) dan rasa takut kehilangan atau fear of missing out (FoMO) terhadap perilaku pembelian impulsif (impulse buying), dengan FoMO juga diuji sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei berbasis kuesioner yang disebarkan secara daring dengan total 214 responden. Seluruh responden merupakan individu berusia 18 tahun ke atas yang pernah membeli produk Labubu Blind Box. Teknik analisis data dilakukan menggunakan metode SEM-PLS untuk menguji model hubungan antar variabel. Hasil penelitian menunjukkan bahwa scarcity memiliki pengaruh langsung yang positif terhadap impulse buying, namun memiliki pengaruh negatif terhadap FoMO. Lebih lanjut, FoMO berperan sebagai mediator dalam hubungan antara scarcity dan impulse buying, tetapi arah pengaruhnya bersifat negatif, menunjukkan adanya competitive partial mediation. Temuan ini dianalisis menggunakan pendekatan S-O-R framework, di mana scarcity sebagai stimulus memengaruhi reaksi emosional (FoMO) dan akhirnya menghasilkan response berupa perilaku konsumtif, meskipun tidak secara linear.

PENGARUH FITUR TIKTOK LIVE STREAMING (SHOPPING) TERHADAP MINAT BELI DI KALANGAN GENERASI Z DENGAN THEORY OF PLANNED BEHAVIOR SEBAGAI VARIABEL INTERVENING Susilo, Matthew Anthony; Sondari , Mery Citra
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian menggunakan Theory of Planned Behavior sebagai variabel intervening untuk mengukur dampak TikTok Live Streaming (Shopping) terhadap minat beli Generasi Z. TikTok Live Streaming (Shopping) memungkinkan pengguna melihat produk dan penjual real-time, mengirim komentar, dan berinteraksi dengan fitur percakapan serta reaksi. Fokus pada Generasi Z berusia 18-24 tahun pada 2024. Metodologi kuantitatif dengan kuesioner Google Form, purposive sampling, 130 sampel. Data diolah dengan SmartPLS dan PLS-SEM. Hasilnya menunjukkan sikap, norma subjektif, dan kontrol perilaku memengaruhi hubungan TikTok Live Streaming (Shopping) dengan minat beli Generasi Z.

ANALISIS LOYALITAS KONSUMEN GENERASI Z TERHADAP EDUTECH DI INDONESIA DENGAN METODE NET PROMOTER SCORE (STUDI KASUS RUANGGURU DAN ZENIUS) Munthe, Ignasius Robert Samuel Parasian; Mulyana, Asep; Sondari, Mery Citra
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengukur tingkat loyalitas konsumen Generasi Z terhadap platform edutech di Indonesia menggunakan metode Net Promoter Score (NPS). Dua platform utama yang dianalisis adalah Ruangguru dan Zenius. Selain NPS, penelitian ini juga mengevaluasi kepuasan pengguna melalui empat dimensi: kualitas layanan, kemudahan penggunaan, kepercayaan dan keamanan, serta keterikatan emosional. Karakteristik pengguna, seperti jenjang pendidikan dan alasan pemilihan platform, digunakan untuk memperkaya pembahasan dan hasil penelitian. Data diperoleh dari survei terhadap 150 responden Generasi Z dengan rentang usia 12-27 tahun, mayoritas berusia 21-22 tahun. Hasil penelitian menunjukkan bahwa Zenius memiliki tingkat loyalitas lebih tinggi dibandingkan Ruangguru, baik dari perspektif pengguna eksklusif maupun pengguna kedua platform. Skor NPS Zenius tercatat sebesar 48 untuk pengguna eksklusif, sedangkan Ruangguru hanya mencapai 25. Namun, pada pengguna kedua platform, Ruangguru memiliki skor negatif -7, sedangkan Zenius tetap unggul dengan skor 32. Penelitian ini memberikan wawasan strategis bagi platform edutech untuk meningkatkan pengalaman pengguna dan loyalitas pelanggan.

Strategi Pemasaran Digital dalam Meningkatkan Kesadaran Merek Biodef melalui Tik Tok Live Shopping Variansyah, Alif Azriel; Sondari, Mery Citra
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.6

The objective of this study is to assess the influence of digital marketingstrategies through Tik Tok Live Shopping on increasing brand awareness for Biodef products. The concept of Brand Awareness is crucial in marketing, and this study connects variables such as Customer Trust, Influencers Credibility, and Customer Engagement with Brand Awareness. The research employs a quantitative method with Descriptive Analysis and Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. The results indicate that Customer Engagement has a positive and significant effect on Brand Awareness, emphasizing the importance of active customer interaction with Tik Tok Live Shopping content. Customer Trust also positively influences Customer Engagement, demonstrating that trust forms a strong foundation for more active participation. Influencers Credibility also has a positive and significant impact on Brand Awareness, highlighting the crucial role of influencer credibility in Brand Awareness. These findings provide insights into how digital marketing strategies, considering these factors, can enhance brand awareness for Biodef products through Tik Tok Live Shopping

Analisis Perceived Employ ability Lulusan di Bisnis Digital Universitas Padjadjaran Nurmahrini, Amara; Sondari, Mery Citra
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.8

The evolution of industrial automation is changing the view of employability of graduate groups, so it is important for universities to provide programs that help their graduates become more competent when entering the workforce. Therefore, a study was conducted to analyze the perception of employability of a group of graduates of the Padjadjaran University Digital Business Study Program. This research involved 100 participants from convenience sampling through filling out questionnaires. The sample was then analyzed using the hierarchical regression method to understand how personal, professional, and contextual factors can influence employability perceptions. The results showed that the three factors had a positive and significant influence on increasing the perceived employability of the Digital Business graduates group of Universitas Padjadjaran, where the three factors together explained 52.4% of the perceived employability of this group. So, the study program can use the results of this study to make relevant evaluations and improvements.

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