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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Wacana Ekonomi Jurnal Ekuilnomi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Dharma Bhakti Ekuitas COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Social And Economics Research Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Economics and Business Journal International Journal of Management and Business Economics Indonesian Journal of Education And Computer Science Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nusantara Journal of Multidisciplinary Science International Journal of Economics, Accounting, and Management journal of social and economic research Journal of Digital Business Innovation Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Mery Citra Sondari
Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Penerapan Gamifikasi terhadap Loyalitas Pengguna Grab Nichora, Marcellino Paskah; Sondari, Mery Citra
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.10

Abstract

This study aims to explore the impact of implementing gamification on the Grab platform on customer loyalty. The author attempts to link other factors that can influence customer loyalty, such as customer experience, customer engagement, and customer satisfaction. A quantitative approach was used to investigate the impact of gamification on Grab customer loyalty. Online questionnaire was choosen to collect primary data from 257 respondents. The findings from the analysis of data using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method have uncovered important insights regarding the connection between gamification and customer loyalty. The research results indicate that while gamification on the Grab platform has a direct impact on customer loyalty, it is not statistically significant. However, gamification does significantly influence customer loyalty through three intermediary variables: customer experience, customer satisfaction, and customer engagement. This implies that the utilization of gamification by Grab indirectly shapes how customers engage with the platform, their perception of satisfaction with the provided services, and the depth of their involvement in activities with Grab.
Pengaruh Emotional Marketing pada Iklan Online terhadap Purchase Intention melalui Brand Awareness (Studi Kasus: Marketplace Shopee Indonesia) Henni, Carmel Novella; Sondari, Mery Citra
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.958

Abstract

Digitalization has given Indonesia the opportunity to become the sixth country with the largest number of start-ups in the world. However, only 10% of start-ups survive in Indonesia due to failed marketing. Therefore, this research is presented to analyze emotional marketing as a marketing strategy that can be considered to overcome this problem, where emotions are believed by many experts to be the trigger for 95% of purchase intentions in the Indonesian e-commerce industry. The data collected came from 233 samples who had seen Shopee advertisements, which were then processed using PLS SEM with Smartpls 4.0 software. Based on this research, it was found that emotional marketing has a significant effect on purchase intention, emotional marketing has a significant effect on brand awareness, brand awareness has a significant effect on purchase intention, and emotional marketing has a significant effect on purchase intention through brand awareness. This research contributes to updating knowledge related to emotional marketing in the Indonesian e-commerce industry and can be used by start-ups in their efforts to implement emotional marketing strategies in their marketing activities.
DIGITAL EMPLOYEE EXPERIENCE DAN KINERJA GURU ASN DALAM IMPLEMENTASI DIGITAL HRM: KAJIAN SISTEMATIS LITERATUR DAN IMPLIKASI TEORETIS Fachrilla, Virsahaya; Sartika, Dina; Sondari, Mery Citra
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 04 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i04.49307

Abstract

Adopsi teknologi dalam manajemen sumber daya manusia telah menempatkan Digital Employee Experience (DEX) sebagai variabel yang penting yang berdampak kinerja. Penelitian ini merupakan Kajian Sistematis Literatur (Systematic Literature Review) yang bertujuan untuk menganalisis perkembangan studi mengenai DEX dalam kerangka Digital Human Resource Management (Digital HRM). Selain itu, penelitian ini berupaya mengindentifikasihubungan pengalaman digital, keterlibatan kerja, kepuasan pengguna digital, dan kinerja. Dengan menggunakan metodologi Systematic Literature Review berdasarkan acuan.PRISMA, sebanyak 24 artikel terpilih yang diterbitkan di basis data Scopus dalam rentang tahun 2015 hingga 2025 telah dianalisis. Temuan menunjukkan adanya pergeseran fokus dalam penelitian DEX, dari aspek teknologi ke arah dimensi kesejahteraan (well-being) dan makna kerja dalam lingkungan digital. Secara teoretis, keterkaitan antara pengalaman digital dan kinerja dijelaskan secara dominan melalui Teori Job Demands–Resources, Teori Social Exchange, dan Teori Ability–Motivation–Opportunity. Berdasarkan kajian ini menegaskan bahwa DEX berfungsi sebagai penghubung penting yang memfasilitasi transformasi digital birokrasi dan sekaligus mendorong peningkatan kinerja bagi guru Aparatur Sipil Negara (ASN).
Co-Authors Abigael Jenifer Afif, Faishal Syams Arie Widyastuti Asep Mulyana Denni Tri Yunardi Dina Sartika dina sartika, dina Fachrilla, Virsahaya Henni, Carmel Novella Intania Prabadianti Kurnia Khafidhatur Rafiah Kusnendi, Kusnendi Meinanda Kurniawan Mochamad Chairul Ihsan Mohamad Gifari Fachridwan Mohamad Gifari Fachridwan Mufarrihati, Vania Citta Munthe, Ignasius Robert Samuel Parasian Nabila Al Insani Nichora, Marcellino Paskah Nurmahrini, Amara Nurwidi Bagus Amiryunanto Rakhmayati, Eka Nur Salma Luthfiyah Yulvi Shafira Khoirunnisa Sri Djatnika Sya'diah Susilo, Matthew Anthony Variansyah, Alif Azriel Velian Zalfa