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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Rupa Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Unram Journal of Community Service (UJCS) eProceedings of Art & Design
Olivine Alifaprilina Supriadi
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : jurnal rupa

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Perancangan Maskot “Si Naryo” Untuk Program Sosial Kemasyarakatan Nasi Gratis Yogyakarta Olivine Alifaprilina Supriadi; Dimas Krisna Aditya; Syarip Hidayat
JURNAL RUPA Vol 7 No 1 (2022): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v7i1.3701

Abstract

A mascot is a visual representative for a product, organization, and even social movements, and is made with the aim of carrying a certain message from the form it displays. The design of the mascot for the ‘Nasi Gratis Yogyakarta’ social movement is intended so that people, especially potential donors, are familiar with this program and are motivated to actively support the program. This research used qualitative method as data collecting method and design research. The design process started with data collection, determining the mascot concept, sketching, finishing, and revision. The design of the mascot ‘Si Naryo’ is expected to be an effective medium to introduce social programs and become an identity representative for the ‘Nasi Gratis Yogyakarta’. The results shows that the ‘Si Naryo’ mascot is quite effective because it is frequently used in every local event as the identity of the program, and started to get attention from the community. The existence of a mascot can give identity to a social activity, both as an identification that reflects the concept of the activity, as well as for commercial purposes. Keywordsmascot, visual identity, social movement
Preliminary Analysis to the Visual Identities of Bandung Creative Industries during Pandemic (2019-2023): Case study of Monoponik Studio, Pikir Mikir Studio, and Dassein Design Bureau Supriadi, Olivine Alifaprilina; Eka Nastiti, Nisa; Kusuma Ayu, Intan
JURNAL RUPA Vol 9 No 2 (2024): In Press
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v9i2.8151

Abstract

This study examines the development of visual identity in Bandung's creative industry during the COVID-19 pandemic (2019–2023), focusing on the portfolios of Monoponik Studio, Pikir Mikir Studio, and Dassein Design Bureau. Using a qualitative approach, the research analyzes key visual identity elements—logotype, symbol, color, and typeface—to highlight design trends and their adaptation to pandemic-driven challenges. Findings reveal a shift toward minimalist styles, high-contrast colors, and designs optimized for digital and print platforms, with the food and beverage sector being the most active. Emotional resonance, scalability, and local branding emerged as crucial strategies during this period. This study differs from previous ones in that it examines real-world examples from design studios in Bandung during the COVID-19 pandemic. By focusing on this time and place, it shows how visual identity changed in response to real-world challenges. This makes the study useful for designers and researchers who want to understand how design adapts during difficult times.
Co-Authors Adharamadinka, Muhammad Adya Mulya Prajana Agung Kurniawan, Guntur Aisyi Syafikarani Al Fariz, Mohammad Salman Alkadrie, Nabilla Zalfa Alleysia Shavira Amirah Tsabita, Ukhti Andini Setya Arianti Aprilhani Suparyono, Zellita Arysa, Dissa Lutfia Budiman, Irza Dimas Krisna Aditya Fariha Eridani Naufalina Fauzi, Rafid Hafair, Muhammad Indra Dzaki Idhar Resmadi Jannah, Syifa Chairunnisa Nurul Khadijah Aliyah Shahira Kharisma Cahyaning Tyas Kusuma Ayu, Intan Magfira, Andi Seha Melga, Bambang Ni Wayan Valentina Gayatri Dewi Ni Wayan, Valentina Gayatri Dewi Nisa Eka Nastiti Nisa Eka Nastiti Nur Syalsabila, Trisna Pangestuti, Nuka Putri Arisa, Tiara Putri Azzahra, Shabrina Qarirah, Fithri Rahmiati Aulia Ramadhan, Muhamad Razi, Aria Ar Reza, Muhammad Daffa Putra Rio Legian Rully Sumarlin Saad, Velitha Gustina Permatasari Salsabila Pane, Amelia Shafira, Shofia Siti Hajar Komariah Suhendi, Fadia Ramdhilla Syarip Hidayat Talitha Mahira Firmansyah Tiara Putri Ifanka Tiara Radinska Deanda Tiara Utami Utami, Giva Dini Utami, Tiara Yasier, Kemas Nauval Zellita Aprilhani Suparyono