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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Rupa Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Unram Journal of Community Service (UJCS) eProceedings of Art & Design
Olivine Alifaprilina Supriadi
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Unram Journal of Community Service (UJCS)

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Social Media Training as a Tool for Branding and Promotion of MSMEs in Banjarsari Village Supriadi, Olivine Alifaprilina; Sumarlin, Rully; Deanda, Tiara Radinska
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1268

Abstract

This study examines the effectiveness of social media training as a tool for branding and promotion among MSMEs in Banjarsari Village, Garut. The training program involved workshops on managing Instagram and TikTok, developing engaging visual and textual content, and imple-menting digital advertising strategies tailored for rural MSMEs. Using a combination of pre- and post-training surveys, documentation anal-ysis, and participant observation, the research assesses changes in digital literacy, content production abilities, and commercial visibility. Findings reveal significant improvement in participants’ understanding and practical skills in social media branding, alongside increased con-fidence and creativity in content creation. This study demonstrates the important role of contextualized visual communication design educa-tion in supporting rural economic empowerment through digital trans-formation of MSMEs.
Co-Authors Adya Mulya Prajana Agung Kurniawan, Guntur Aisyi Syafikarani Al Fariz, Mohammad Salman Alkadrie, Nabilla Zalfa Amirah Tsabita, Ukhti Andini Setya Arianti Aprilhani Suparyono, Zellita Arysa, Dissa Lutfia Budiman, Irza Dimas Krisna Aditya Fariha Eridani Naufalina Fauzi, Rafid Hafair, Muhammad Indra Dzaki Idhar Resmadi Jannah, Syifa Chairunnisa Nurul Kusuma Ayu, Intan Magfira, Andi Seha Melga, Bambang Ni Wayan Valentina Gayatri Dewi Ni Wayan, Valentina Gayatri Dewi Nisa Eka Nastiti Nisa Eka Nastiti Nur Syalsabila, Trisna Pangestuti, Nuka Putri Arisa, Tiara Putri Azzahra, Shabrina Qarirah, Fithri Rahmiati Aulia Ramadhan, Muhamad Razi, Aria Ar Reza, Muhammad Daffa Putra Rully Sumarlin Saad, Velitha Gustina Permatasari Salsabila Pane, Amelia Shafira, Shofia Siti Hajar Komariah Suhendi, Fadia Ramdhilla Syarip Hidayat Tiara Radinska Deanda Tiara Utami Utami, Giva Dini Utami, Tiara Yasier, Kemas Nauval Zellita Aprilhani Suparyono