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All Journal Prosiding SNATIF JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Informatika Universitas Pamulang GUYUB: Journal of Community Engagement RESOLUSI : REKAYASA TEKNIK INFORMATIKA DAN INFORMASI Jurnal Informasi Pengabdian Masyarakat Nusantara Journal of Computers and its Applications Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Abhakte
sudriyanto sudriyanto
Universitas Nurul Jadid
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : Abhakte

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Empowering Gen-Z: Pelatihan Digital Marketing Berbasis AI untuk Siswa SMK Nurul Jadid Paiton Probolinggo Sudriyanto Sudriyanto; Kamil Malik; Jamal Jamal
Abhakte Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2025): ABHAKTE
Publisher : Fakultas Sosial dan Ilmu Politik Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/abhakte.v3i2.4140

Abstract

The rapid development of digital technology requires the younger generation, especially vocational high school students, to have skills in digital-based marketing. However, many students still do not understand and master effective digital marketing strategies, especially those that utilize artificial intelligence (AI). Therefore, this community service activity aims to improve the understanding and skills of SMK Nurul Jadid Paiton Probolinggo students in AI-based digital marketing. The training was carried out through lecture methods, interactive discussions, and direct practice using various AI tools for digital marketing. Evaluation was carried out through pre-tests and post-tests to measure the effectiveness of the training. The results of the implementation showed a significant increase in student understanding and skills. The average pre-test score of 62.3 increased to 85.7 in the post-test, indicating the effectiveness of the practice-based learning approach. In addition, students were able to implement digital marketing strategies independently in business simulation projects. This activity not only provides short-term benefits but also contributes to students' readiness to face competition in the digital industry. As a follow-up, further mentoring and integration of materials into the school curriculum are recommended to ensure the sustainability of the benefits of this program.
PKM Pelatihan Digital Marketing untuk Peningkatan Kompetensi Gen Z di Era Ekonomi Digital Sudriyanto Sudriyanto; Achmad Andri Yudiono; Andi Wahyudi; Sutrisno Sutrisno
Abhakte Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): ABHAKTE
Publisher : Fakultas Sosial dan Ilmu Politik Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/abhakte.v3i2.4714

Abstract

Perkembangan ekonomi digital menuntut generasi muda, khususnya Generasi Z, untuk memiliki kompetensi dalam mengoptimalkan teknologi digital secara produktif. Namun, kondisi nyata menunjukkan masih rendahnya literasi digital serta keterampilan teknis Generasi Z dalam memanfaatkan media sosial untuk tujuan pemasaran dan personal branding. Menjawab permasalahan tersebut, kegiatan pengabdian kepada masyarakat ini dilaksanakan bersama mitra PT. Poter Teknik Nusantara melalui program pelatihan digital marketing yang dirancang secara sistematis dan aplikatif. Tujuan kegiatan ini adalah meningkatkan pemahaman Generasi Z terhadap konsep dasar pemasaran digital, membekali mereka dengan keterampilan teknis dalam pembuatan konten kreatif, serta menumbuhkan kesadaran akan pentingnya pemanfaatan media sosial untuk pengembangan potensi diri dan usaha mandiri. Metode pelaksanaan meliputi penyusunan modul pelatihan, sosialisasi dan pre-test, pelaksanaan pelatihan dengan pendekatan hands-on learning, praktik mandiri peserta berupa proyek kampanye digital, serta evaluasi melalui perbandingan hasil pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan yang signifikan pada pemahaman peserta dengan rata-rata peningkatan lebih dari 70% serta lahirnya karya kreatif digital yang dipublikasikan di media sosial. Manfaat kegiatan ini tidak hanya meningkatkan literasi digital individu, tetapi juga membuka peluang terbentuknya generasi muda yang adaptif, kompetitif, dan berkontribusi dalam mendukung ekosistem ekonomi digital di tingkat lokal maupun nasional.
Co-Authors Achmad Andri Yudiono Ahmad Khairi ahmad supriadi Andi Wahyudi Atoillah Shohibul Hikam Dinda Lailatul Qomariyah Isti Ghulam Hidayatullah Jamal Jamal Kamil Malik M. Ainun Rofiq Hariri M. Alman David M. Fajar Santoso M. Lukman Hakim Maulidiansyah Maulidiansyah mochammad faid Moh Ahsan Al Maliki Moh Furqan Moh Jasri Moh Novi Hermawan Moh Sukron Muhammad Riyan Ulil Albab Novi Fitriani Putri Tsamrotul Fu’adiyah Rudi Rizaldi Shafarina Aprilia, Diva Siti Aisyah Sukma Agung Adi Luwih Sutrisno Sutrisno Syamsul Arifin Wahab Sya’roni Wahyu Pratama Mukti Wakiludinil Hasan Wiwik Widianti Yaqin, Moh. Ainol