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Ichsan, Onne Akbar Nur
Institut Teknologi Pagar Alam
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Pendampingan Branding Product Tahu, Tempe, Toge dan Digital Marketing di Desa Gunung Kendang Tri Susanti; Nanda S. Prawira; Onne Akbar Nur Ichsan
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.2167

Abstract

the purpose of this service is to provide knowledge about Product Branding and Marketing Digitalization of Tofu, Tempe Toge Products to the Gunung Kendang Community. So far, product packaging has not provided maximum hygiene and marketing, especially in the previous product packaging which still used plastic bags which were not good for health. So that assistance is needed for development in product packaging, and digitalization of marketing in an effort to increase the economy and product marketing. The methods for implementing the community partnership program service activities include; Methods of interviews, questionnaires, site condition surveys and area analysis, communication with the head of the RT Gunung Kendang and discussions with people who produce Toge, Tempe and Toge in identifying needs and supporting facilities in the production process, and determining digital marketing concepts. Through this mentoring activity produced several achievements, namely; Tofu, tempe and bean sprout business actors in Gunung Kendang Village can provide products with more attractive packaging designs, are more durable and more hygienic.
Co-Authors Aldilla Sari Utami Aldoni, Muhammad Citra Defira Citra Pratiwi Prayitno Desi Puspita Dwi Budi Santoso Dwisatria, Novian Eka Lidiasari Endang Verawati Filli Pratama Fitri Ramadhani Gatot Priyanto Gideoni Wahyu Priyambodo Harsanto, Bovi Wira Hermanto Hermanto Ira Gusti Riani Ita Noviana Juwita, Retna Indri Khoirina Dwi Rahmawati Kiki Yuliati Lestari, Windi Lianda Novias Sholihah Manurung, Nancy Eka Putri Marta Handayani Marta Tika Handayani Martiana, Anggia Merkuria Karyantina Merynda Indriyani Syafutri Muhammad Arwani Muhammad Nurhuda Mulyara, Budi Nanda S. Prawira Nuraini , Vivi Nuraini, Vivi Padya, Inka Rizki Pranata, Boby Pratiwi, Citra Prayitno, Citra Pratiwi Retna Indri Juwita Ririn Fatma Nanda Robbani, Syifa Sa'adah, Laila Mu'arifatus Saputra, Doris Sherendita, Nabila Sholihah, Lianda Novias Sugito - Sujatmiko, Harumi Supriyadi Supriyadi Syahri, Riduan Syaiful, Friska Syerina Raihatul Jannah Tamrin Tamrin Tri Susanti Tri Susanti Tri Wardani Widowati Trisna Wahyu Swasdiningrum Putri Yanuriati, Anny Yudi Rahmadian