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Ichsan, Onne Akbar Nur
Institut Teknologi Pagar Alam
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Pendampingan Branding Product Tahu, Tempe, Toge dan Digital Marketing di Desa Gunung Kendang Tri Susanti; Nanda S. Prawira; Onne Akbar Nur Ichsan
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.2167

Abstract

the purpose of this service is to provide knowledge about Product Branding and Marketing Digitalization of Tofu, Tempe Toge Products to the Gunung Kendang Community. So far, product packaging has not provided maximum hygiene and marketing, especially in the previous product packaging which still used plastic bags which were not good for health. So that assistance is needed for development in product packaging, and digitalization of marketing in an effort to increase the economy and product marketing. The methods for implementing the community partnership program service activities include; Methods of interviews, questionnaires, site condition surveys and area analysis, communication with the head of the RT Gunung Kendang and discussions with people who produce Toge, Tempe and Toge in identifying needs and supporting facilities in the production process, and determining digital marketing concepts. Through this mentoring activity produced several achievements, namely; Tofu, tempe and bean sprout business actors in Gunung Kendang Village can provide products with more attractive packaging designs, are more durable and more hygienic.
Strengthening Community Economic Capacity in Sei Selincah through Gambier Jelly Candy Innovation Ichsan, Onne Akbar Nur; Santoso, Budi; Pranata, Boby; Nurmaseli, Tri; Yanuriati, Anny; Hermanto, Hermanto
Jurnal Nusantara Mengabdi Vol 5 No 2 (2026): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v5i2.6140

Abstract

Purpose: This community service initiative was developed to strengthen local economic capacity and promote the utilization of indigenous natural resources within community-based enterprises. Research Methodology: The program specifically aimed to empower the residents of RT 01, Sei Selincah Subdistrict, Kalidoni District, Palembang City by introducing an innovative value-added herbal product in the form of gambir-based jelly candy. To achieve this objective, the service activities included program socialization, partner needs assessment, and technical training sessions that used simple kitchen equipment. Results: Participants were also trained in product packaging and labeling using basic branding tools like a label sticker paper, as well as in production cost calculation through spreadsheet software and simple marketing strategies using social media platforms. The pre-test and post-test results demonstrated a knowledge increase of 61.82%, with the average score rising from 62.67 in the pre-test to 94.85 in the post-test. Conclusions: The results demonstrated a notable increase in the participants’ technical skills, knowledge, and confidence, as evidenced by their ability to independently produce gambir jelly candies and initiate a small-scale home-based business. Limitations: Overall, the program effectively enhanced community competence, encouraged local product innovation, and supported long-term economic empowerment. Contributions: These outcomes contribute to sustainable livelihood development and strengthen the community’s self-reliance in creating functional herbal products with added value.
Co-Authors Aldilla Sari Utami Aldoni, M. Citra Pratiwi Prayitno Defira, Citra Desi Puspita Dwi Budi Santoso Dwisatria, Novian Eka Lidiasari Endang Verawati Filli Pratama Fitri Ramadhani Gatot Priyanto Gideoni Wahyu Priyambodo Harsanto, Bovi Wira Hermanto Hermanto Ira Gusti Riani Ita Noviana Juwita, Retna Indri Khoirina Dwi Rahmawati Kiki Yuliati Lestari, Windi Lianda Novias Sholihah Manurung, Nancy Eka Putri Marta Handayani Marta Tika Handayani Martiana, Anggia Merkuria Karyantina Merynda Indriyani Syafutri Muhammad Arwani Muhammad Nurhuda Mulyara, Budi Nanda S. Prawira Nuraini , Vivi Nuraini, Vivi Nurmaseli, Tri Padya, Inka Rizki Pranata, Boby Pratiwi, Citra Prayitno, Citra Pratiwi Retna Indri Juwita Ririn Fatma Nanda Robbani, Syifa Sa'adah, Laila Mu'arifatus Saputra, Doris Sherendita, Nabila Sholihah, Lianda Novias Sugito - Sujatmiko, Harumi Supriyadi Supriyadi Syahri, Riduan Syaiful, Friska Syerina Raihatul Jannah Tamrin Tamrin Tri Susanti Tri Susanti Tri Wardani Widowati Trisna Wahyu Swasdiningrum Putri Yanuriati, Anny Yudi Rahmadian