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PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL NISSAN GRAND LIVINA PADA PT. WAHANA WIRAWAN MANADO Alisa, Alisa; Tumbel, Altje L.; Djemly, Woran
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

Perkembangan industri otomotif di Indonesia saat ini mulai berkembang maju ditandai dengan munculnya berbagai kendaraan bermotor atau mobil. Banyaknya permintaan kendaraan membuat konsumen mulai memikirkan pentingnya kendaraan sebagai mobilitas sehari-hari. Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Inovasi Produk dan Citra Merek terhadap Keputusan Pembelian mobil Nissan Grand Livina pada PT.Wahana Wirawan Manado. Secara simultan dan parsial. Jenis penelitian yang digunakan adalah asosiatif. Populasi penelitian adalah 293 konsumen, sedangkan sampel sebanyak 75 orang responden dihitung menggunakan rumus Slovin. Hasil penelitian ini menunjukkan bahwa variabel Kualitas Produk, Inovasi Produk dan Citra Merek secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian mobil Nissan Grand Livina Pada PT.Wahana Wirawan Manado. Secara parsial variabel Inovasi Produk dan Citra Merek berpengaruh negatif dan signifikan terhadap keputusan pembelian. Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian.Â Kata kunci: kualitas produk, inovasi produk, citra merek, keputusan pembelian.

Empowerment of Tourism With Eco-Green Concept-Based Ecotourism in Botubarani Village Podungge, Abdul Wahab; Hunawa, Robby; Alisa, Alisa; Sipahutar, Christy Anastasya
DAS SEIN: Jurnal Pengabdian Hukum dan Humaniora (Journal of Legal Services and Humanities) Vol. 2 No. 1 2022
Publisher : Universitas Negeri Gorontalo

This research aims to provide knowledge and skills to the people of Botubarani Village with an approach to solve local problems with problem-solving techniques through design thinking. The output targets of this program include the opportunity for independent study program students certified as independent campuses to analyze problems that exist in the community related to ecotourism. The implementation method in this activity is Focus Group Discussion (FGD) between field supervisors and students with partner groups and the community. Conduct direct observations together with partners and document the potential that will be developed with the assisted communities in Botubarani Village. Designing program implementation scenarios, conducting training and mentoring for the utilization of waste.Ecotourism problems in the village of Botubarani were discussed by a team of writers using the Customer validation technique. The results of interviews with tourists and customers will then provide an overview of the solutions that must be carried out by our team later through product validation techniques. Products that have been validated will then be realized through a prototyping procedure which will later be distributed to residents in the form of training and also enrichment of concepts through open discussions. Because this project is based on human centricity, all solutions and problems are obtained through observation and user validation. With these procedures and techniques, we are expected to be able to provide the best solutions for validated problems to realize sustainable and sustainable ecotourism with an eco-green concept.

PENGARUH PERSEPSI DAN PENGETAHUAN AKUNTANSI PELAKU UMKM JAJANAN KHAS TRENGGALEK TERHADAP PENGGUNAAN INFORMASI AKUNTANSI Alisa, Alisa; Rachmanasuha, Salisa
Jurnal Pijar Vol 3 No 2 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i2.1640

Micro, Small and Medium Enterprises (MSMEs) are a sector that is the main pillar of the Indonesian economy. MSMEs not only act as the main driver of economic growth, but also have a significant contribution to employment. According to Law Number 20 of 2008, MSMEs are productive economic businesses owned by individuals or individual business entities, which are not subsidiaries or branches of large companies. The purpose of this study is to analyze percepcion and accounting knowledge of Micro, Small, and Medium Enterprises (MSME) actors specializing in Trenggalek’s traditional snacks on the use of accounting information. This research employs a quantitative approach with a causal-comparative design. The sample consists of 35 MSME owners selected using purposive sampling techniques. Data were collected through questionnaires and analyzed using multiple linear regression tests. The results show that accounting knowledge has a significant influence on the use of accounting information, while accounting perception individually does not have a significant effect. However, simultaneously, accounting perception and knowledge influence the use of accounting information by 83.9%. This highlights the importance of improving accounting literacy among MSME actors to support better financial management and decision-making processes.

The Influence of Financial Literacy, Financial Technology, Risk Perception, and Locus of Control on Investment Decisions with Education Level as a Moderating Variable in West Kalimantan Alisa, Alisa; Juniwati, Juniwati; Wendy, Wendy; Giriati, Giriati; Mustaruddin, Mustaruddin
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2578

Financial literacy encompasses objective knowledge, personal skills, and individual expertise in managing and making personal financial decisions. With the increasing complexity of financial instruments, numerous studies indicate that individuals often lack adequate information and understanding of fundamental financial principles. This study aims to examine the influence of financial literacy, financial technology, risk perception, and locus of control on investment decisions, with education level as a moderating variable. Using a quantitative methodology and purposive sampling method, this study finds that a better understanding of financial literacy, effective use of fintech, appropriate risk perception, and a strong internal locus of control can lead to improved investment decisions. The findings highlight that enhanced financial education and the integration of financial technology are crucial for supporting more effective investment choices, thereby expanding the community’s investment knowledge and skills.

The Effectiveness of Grammarly in Enhancing Grammatical Competence Among First-Year Preservice English Teachers Irwan, Dedi; Alisa, Alisa; Rada, Devita; Melianti, Dewi; Lestari, Sri
Jurnal Pendidikan Bahasa Vol. 13 No. 1 (2024): Jurnal Pendidikan Bahasa
Publisher : IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine the effectiveness of using Grammarly in enhancing the grammatical competence of first-semester students in the English Education Program at Universitas PGRI Pontianak. The research employs an experimental method with a pretest-posttest design. The population consists of 160 first-year prospective English teachers, divided into four classes (A to D). The sample, Class A morning, was selected through cluster random sampling after ensuring that all classes were statistically homogeneous in terms of initial ability. Data analysis was conducted using a paired sample t-test via SPSS. The results indicate that the use of Grammarly as an AI-based learning tool significantly improves students' grammatical competence, with a significance value of 0.02 (p < 0.05). These findings suggest that Grammarly can serve as an effective learning support tool to enhance grammatical proficiency in the context of English language education.

The Influence of Financial Literacy, Financial Technology, Risk Perception, and Locus of Control on Investment Decisions with Education Level as a Moderating Variable in West Kalimantan Alisa, Alisa; Juniwati, Juniwati; Wendy, Wendy; Giriati, Giriati; Mustaruddin, Mustaruddin
Journal of Applied Management Research Vol. 4 No. 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2578

Financial literacy encompasses objective knowledge, personal skills, and individual expertise in managing and making personal financial decisions. With the increasing complexity of financial instruments, numerous studies indicate that individuals often lack adequate information and understanding of fundamental financial principles. This study aims to examine the influence of financial literacy, financial technology, risk perception, and locus of control on investment decisions, with education level as a moderating variable. Using a quantitative methodology and purposive sampling method, this study finds that a better understanding of financial literacy, effective use of fintech, appropriate risk perception, and a strong internal locus of control can lead to improved investment decisions. The findings highlight that enhanced financial education and the integration of financial technology are crucial for supporting more effective investment choices, thereby expanding the communityâ€™s investment knowledge and skills.

Pendampingan Pemanfaatan Limbah Tahu Menjadi Kerupuk di Lingkungan Desa Labuhan Maringgai Anggraini, Wulan; Izzah, Nailul; Luthfi Afani, Indah; Azizah, Riski Nur; Aditya, Bagus Galih; Ariyanda, Ariyanda; Rozikin, Ahmad Khoirur; Hidayati, Irva Nur; Marissa, Erni; Luthfiyah, Nurul; Alisa, Alisa; Habibah, Umi; Zain, Zidan Almas
Educommunity Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025)
Publisher : CV. Edutechnium Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71365/ejpm.v3i2.91

Desa Labuhan Maringgai menghadapi tantangan dalam mengelola limbah ampas tahu yang sering dibuang atau digunakan sebagai pakan ternak murah. Limbah ini meskipun kaya akan nutrisi, dapat mencemari lingkungan jika tidak dikelola dengan baik. Proyek ini bertujuan untuk memberikan pendampingan kepada masyarakat dalam memanfaatkan limbah ampas tahu menjadi produk kerupuk yang bernilai ekonomis, serta meningkatkan pengetahuan tentang nilai gizi dan ekonomi dari pengolahan limbah tersebut. Kegiatan dilakukan melalui dua tahap: pertama, penyuluhan tentang pemanfaatan limbah ampas tahu; kedua, pelatihan praktis pembuatan kerupuk ampas tahu. Metode yang digunakan adalah pendekatan berbasis masyarakat dengan melibatkan anggota PKK Desa Labuhan Maringgai. Hasil kegiatan ini menunjukkan antusiasme peserta yang tinggi, dengan tingkat kehadiran mencapai 98%. Sebanyak 90% peserta memahami materi yang disampaikan dan berhasil membuat kerupuk dari ampas tahu. Kegiatan ini diharapkan dapat meningkatkan pendapatan ekonomi keluarga dan mengurangi dampak limbah ampas tahu di masyarakat.

DIAGNOSIS LINGUISTIC INTELLIGENCE SISWA SEKOLAH DASAR MELALUI METODE PERMAINAN TEMUKAN KATA DALAM PEMBELAJARAN IPA Kusumawati, Intan; Alisa, Alisa; Maja, Apriyadi; Sari, Indah Permata; Safitri, Nur
Proceeding Seminar Nasional IPA 2025
Publisher : LPPM UNNES

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pendidikan memiliki peran yang penting dalam mengembangkan potensi kecerdasan yang dimiliki siswa. Dominasi kecerdasan siswa dapat diukur dengan diagnosis menggunakan metode permainan yang tepat sesuai dengan karakteristik jenis kecerdasannya. Penelitian ini bertujuan untuk mendiagnosis linguistic intelligence siswa sekolah dasar melalui metode permainan ‘Temukan Kata’ dalam pembelajaran IPA. Metode penelitian kualitatif digunakan dalam penelitian ini. Penelitian diawali dengan memberikan pembelajaran melalui metode permainan ‘Temukan Kata’ dengan berbantuan media pembelajaran. Metode permainan ini dirancang agar dapat memberikan stimulasi bagi siswa dalam mengeksplorasi dan melatih linguistic intelligence yang dimilikinya dalam pembelajaran IPA. Instrumen pengumpulan data yang digunakan berupa triangulasi data, yaitu lembar observasi linguistic intelligences, lembar wawancara, dan dokumentasi. Subyek penelitian ini adalah siswa kelas rendah (kelas II), dan siswa kelas tinggi (kelas IV) dengan jumlah sebanyak 47 siswa di salah satu sekolah dasar negeri kota Singkawang. Teknik analisis data dilakukan melalui eksplorasi data untuk menghasilkan grounded theory. Ditemukan bahwa pemahaman siswa terhadap materi pembelajaran IPA lebih tinggi dibandingkan percaya diri, dan lebih rendah dari komunikasi. Kemampuan komunikasi siswa lebih tinggi dibanding indikator lainnya melalui penerapan metode permainan ‘Temukan Kata’. Simpulan dalam penelitian ini adalah potensi linguistic intelligence siswa sekolah dasar dapat didiagnosis melalui metode permainan ‘Temukan Kata’ dalam pembelajaran IPA. Penelitian ini diharapkan dapat dilakukan pada penelitian lanjutan.

THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEES OF SURYA MANDIRI MUHAMADIYAH SURYA MANDIRI COOPERATION IN LHOKSEUMAWE Yulmaida, Titi; Alisa, Alisa; Ananta, Raisya; Zamharira Alisya, Putria; Nur Ilham, Rico
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 3 (2023): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i3.117

Sharia cooperatives have two backgrounds of establishment and activities that are almost as strong, namely as microfinance institutions and as Islamic financial institutions. Judging from the principles that exist in cooperatives, there is nothing that conflicts with Islamic law. This institution is in accordance with Islamic values. However, it is necessary to improve and monitor the cooperative system, namely, to avoid Riba, Maysir, Ghoror, Batil. Islamic cooperatives do not have a striking system difference with conventional cooperatives. Therefore, the legal umbrella used by sharia cooperatives generally uses the legal umbrella for conventional cooperatives, namely Law No. 25 of 1992 concerning cooperatives. This research is a type of qualitative descriptive research and in collecting data using observation interviews and documentation methods, there are data analysis techniques used, namely data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Muhammadiyah Surya Mandiri Syariah Cooperative helps the Lhoksuemawe community in making savings and loans.

Pencegahan Diabetes Mellitus Berbasis Inovasi “Bujuk Ke ABB” pada Masyarakat Desa Awang Bangkal Barat Kecamatan Karang Intan Agianto, Agianto; Darmayanti, Yuniar Darmayanti; Lamattapa, Muhammad Adam; Susanti, Susanti; Noviana, Rena; Atni, Desty Kartika; Alisa, Alisa
Jurnal Mandala Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v5i1.350

ABSTRACT The wetland environment plays an important role in human life, but also has the potential to cause disease, including diabetes mellitus. Data shows that the prevalence of diabetes is still high in Awang Bangkal Barat Village, which is caused by a lack of public awareness of the importance of maintaining a healthy lifestyle and having regular health checks. Community service activities in Awang Bangkal Barat Village are carried out to provide health education to all levels of society. Collaboration with the village and Karang Intan 2 Community Health Center was carried out to maximize this activity. The results of the questionnaire showed that activity participants had increased knowledge and motivation regarding the prevention and control of diabetes mellitus. Activities are carried out in two directions and provide the community with the opportunity to ask questions so that the level of community knowledge improves. Keywords: Diabetes Mellitus, Prevention of Diabetes Mellitus, Health Education, Inovation

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