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All Journal Jurnal Ilmiah Teknologi dan Rekayasa Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdi Insani Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Community Empowerment Jurnal Talenta Sipil Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Urecol Journal. Part F: Community Development Borobudur Accounting Review Islamic Micro Finance Journal
Afif, Naufal
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EDUKASI DAN PENDAMPINGAN LABEL PANGAN, BRANDING, DAN AKUNTANSI SEDERHANA SEBAGAI UPAYA PENINGKATAN DAYA SAING PRODUK UMKM DI KAWASAN PARIWISATA NASIONAL CANDI BOROBUDUR DESA WRINGINPUTIH, KAB. MAGELANG Afif, Naufal; Suryatimur, Kartika Pradana; Iskandar, Nabila Faradina; Utami, Martiana Riawati
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3162

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the regional economy, especially in tourist areas. However, many MSMEs still face obstacles such as simple packaging without labels, lack of halal certification, and weak financial management. These conditions reduce the competitiveness of MSMEs in accessing modern markets and exports. This community service activity was carried out to improve MSME actors' understanding and skills in food labeling, branding, and financial management. The purpose of this activity was to provide education and assistance to MSME actors so that they could improve the legality of their businesses, strengthen product identity, and expand market reach. The activity was carried out through educational outreach, training, and mentoring using a Participatory Rural Appraisal approach. This activity involved partner MSMEs, BUMDes Guyub Rukun, and LP3H halal supervisors. The results of the activity showed that participants understood the importance of food labeling according to standards, acquired the skills to create labels with complete information, and began the process of applying for NIB, PIRT, and halal certification. Participants also gained knowledge about product branding to increase sales value and market differentiation. In addition, they began to implement simple financial record-keeping and learned about digital applications for financial management. This assistance encouraged the creation of MSME products that are better prepared to compete in the modern market and have the potential to enter e-commerce and export markets. In conclusion, this activity improved the capacity of MSMEs in Wringinputih Village in labeling, branding, and finance as a strategy to strengthen business competitiveness
Co-Authors Aliffah , Ainni Hikmatul Bunga, Cut Dewi Casmita, Ita Diah Pratiwi Edy Gardjito, Edy Fanani, Herma Hidayat, Imron Wahyu Imana, Muhammad Tsabit Iskandar, Nabila Faradina Kamarullah Kamarullah Koeshardono, Fachri Kusumaningrum, Serafica Btari Christiyani Lestari, Alfi Dina Maharani, Betari Muhamad Wahyudi, Muhamad Mujib, Miftachul Mustaqim, Alif Najmi, Muazziss Nisa, Zahra Aisy Khairin Nur Laila Yuliani Nuraeni, Iin Pramita, Yulinda Devi Putri, Nindya Yunia Rosyady, Phisca Aditya Saras Shinta Qurrota ‘Aini Siti Rokhaniyah Suryatimur, Kartika Pradana Syahbani, Evan Nur Utami, Martiana Riawati Yusriyah , Larisa